1、卡地亚、宝格丽等奢侈品牌纷纷到微信打广告

Not long ago, people in China would need to visit a posh, stylish mall for luxury shopping. That’s rapidly changing as high-end brands race to embrace digital channels, which aren’t just the obvious options of ecommerce platforms or brand-owned sites. In China, Louis Vuitton, Cartier, Bulgari and other luxury brands are now connecting and selling to millions of customers through WeChat .

2、小米为年轻人推出品牌米CC

Huawei may be on the ropes as it battles sanctions from the U.S. government, but fellow Chinese smartphone rival Xiaomi  is in expansion mode with the launch of a new brand that’s aimed at winning friends (and sales) among the young and fashionable.

“Mi CC” is the newest brand from Xiaomi. Unveiled on Friday, the phone-maker said it stands for “camera+camera” in reference to its dual-camera feature, but that apparently also segues into “a variety of meanings including chic, cool, colorful and creative.”

3、Dropbox中止AWS合作自建数据中心的三年之后，公司基础设施依旧实现稳健增长

Conventional wisdom would suggest that you close your data centers and move to the cloud, not the other way around, but in 2016 Dropbox undertook the opposite journey. It (mostly) ended its long-time relationship with AWS and built its own data centers.

4、行业应该为有线可寻址电视广告位设立标准

The appeal of dynamic ad insertion (DAI) on addressable linear TV is its personalization capability. With DAI, two households right next door to each other can watch the same live broadcast but see a different ad because those households fall into two separate audience buckets.

5、如何提升Facebook平台的消费者同品牌之间的互动？

Creating a strong customer experience across all of the digital moments that matter is essential to prevent customers from dropping off. Few digital channels play a more pivotal role than Facebook and Instagram in funneling customers through this journey. According to one survey by Ipsos, nearly 75% of monthly Instagram users open the app with intent to shop.

6、Salesforce和Adobe开始在DMP领域占据主导地位，Oracle的市场份额却在不断下滑

If you’re a data-management platform (DMP) and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out there.

Oracle’s BlueKai DMP is a strong third, while Neustar and Lotame continue to chug along – but Salesforce and Adobe undoubtedly lead the pack, at least when it comes to how advertisers think about the DMP landscape.

7、社交平台应该为虚假新闻负责

Following the 2016 presidential election, the impact of so-called “fake news” reverberated around the world. As a result, society called on platforms such as Facebook and Twitter to take responsibility for their roles in disseminating news – fake or otherwise – to billions of people.

8、阿迪达斯是如何利用粉丝数量较少的KOL营销的？

Adidas instead is looking to create its own influencers, driven by the insight that a large part of its target audience wants to create their own fame but couldn’t because they lack the global reach a business like Adidas does. What started as a low-key network of micro-influencers who promoted Adidas on dark social platforms like WhatsApp in 2015 has evolved into a collective of brand ambassadors at a global level. Still, chances are you won’t recognize the star of Adidas’ recent global ads.

9、谁有可能使用Libra？

There is so much to write about Libra, and so much which has already been written misses the mark, mostly, I think, because most pundits haven’t spent much time in the developing world, which is very clearly the target market here. Just look at its launch video。