每日监测

Morketing每日监测5.14:亚马逊广告业务增长放缓;快手营收预计超300亿,直播和广告占大头;微信搜一搜入口的“好物圈”正在内测;

Rita Zeng  · 2019-05-14 08:11

【摘要】 每日营销资讯

1、Facebook起诉韩国数据分析公司,指控其利用平台数据销售自身服务

 

据外媒Gizmodo报道,由于韩国数据分析公司Rankwave未能提供证据证明其遵守Facebook的数据政策,Facebook已对该公司提起诉讼。Facebook指控Rankwave违反合同约定,使用Facebook数据营销和销售自己的服务,特别是为诸多消费者和企业所使用以跟踪Facebook互动数据的工具。

 

2、快手2019年营收预计超300亿元,直播和广告占大头

 

《界面》援引从知情人士消息称,快手将2019年的营收目标定位在300亿元,可以实现小幅盈利,直播和广告是主要收入来源。36氪就此消息求证快手,截至发稿,暂未收到回复。另外,上述知情人士还称,抖音今年的营收目标为500亿元,主要收入来源是信息流广告。

 

3、微信:搜一搜入口的“好物圈”正在内测

 

针对日前有消息称微信“好物圈”现身搜一搜,微信方面回应称:微信搜一搜入口的“好物圈”正在内测,同时“大家买过”功能正在灰度内测,希望帮助用户快速找到好的物品,同时帮助优质服务更好浮现。

 

4、头条号平台首次发布“帐号图文内容营销价值排行榜”

 

头条号平台首次发布“帐号图文内容营销价值排行榜”,10大垂类共500个帐号上榜,榜单涵盖科技数码、财经、汽车、时尚、娱乐、三农、育儿、生活、文史、情感心理10个垂直领域发榜,将每月更新。头条号官方表示此举是为进一步提升优质头条号变现能力,帮助广告主更高效地实现更好的内容营销效果。

 

5、亚马逊AWS首席云计算企业顾问张侠:云计算还是一片蓝海

 

亚马逊AWS首席云计算企业顾问张侠表示,无论是全球还是中国,云计算市场还是一片蓝海。他指出,亚马逊的AWS在中国发展势头良好,也将继续加大投入。比如说,通过AWS云基础设施为业务运营提供保障,利用AWS覆盖全球的云基础设施帮助企业将应用部署在靠近用户的地方,通过AWS的云服务帮助企业加速业务开发创新、降低成本与初期软件投资,从而实现以很小的IT投资快速起步。

 

6、华为或将推出云数据库新产品

 

华为即将进行其有史以来最大规模的尝试,将业务范围扩展到目前由甲骨文、微软和SAP等西方巨头主导的企业软件领域。知情人士称,华为计划在5月15日地活动中推出新的云数据库产品。一位华为经理表示,该公司最初将瞄准国内市场,以吸引更多客户。

 

7、腾讯科技(成都)有限公司新增销售化妆品等业务

 

天眼查数据显示,5月10日,腾讯科技(成都)有限公司变更经营范围,新增销售保健食品、家用电器、化妆品及卫生用品等多项业务。公开资料显示,该公司成立于2008年,法定代表人为腾讯高级副总裁奚丹,注册资本超过2亿美元。

 

8、拼多多推最大规模促销活动,联手千家品牌打造1万个“万人团”

 

5月,拼多多推出迄今为止促销力度最大的“美好生活万人团”活动。期间,拼多多将联合品牌方投入百亿补贴,推出10000款击穿行业价格底线的标品,打造一万个“万人团”,实现一亿人“开拼”、一亿笔品牌订单的活动目标。拼多多相关负责人介绍称:5月,平台每天将推出3款“万人拼团”的定制化产品,以及330款限时限量的特价爆款,基本覆盖全品类商品。

 

9、淘宝新增经营演出及经纪业务

 

天眼查数据显示,5月8日,浙江淘宝网络有限公司经营范围发生变更,新增“经营演出及经纪业务”。该公司法定代表人为蒋凡,张勇为最终受益人之一。

 

10、李宁和人民日报的合作款,你想要吗?

 

这两年,李宁每隔一段时间就会强势登上各大时装周,在国际舞台上展示国潮魅力,而所发布的跨界联合产品几乎都遭到了年轻人的疯狂追捧。

 

最近,李宁又搞了一场出人意料的跨界联合,品牌居然与人民日报联合了。

 lining-peoples-daily-2.jpg


11、保护隐私的iPhone,让你放心哈哈哈哈哈哈

 

近日,iPhone上线了一支视频短片《Privacy on iPhone-Inside Joke》,宣传手机的“隐私保护”功能。

 

广告中,一位黑人阿姨盯着手机哈哈大笑,足足笑了一分钟,原来,她在用iMessage和别人聊天,可能被对方说的笑话逗乐了。而周围的客人完全不知道她为何发笑,以此传递iPhone的信息隐私保密功能。

 

 

12、红帽公司换了 Logo,因为之前那个让人感到有点“阴险”

 

开发、销售开放源代码操作系统 Linux 的美国公司红帽(Red Hat)更换了标志性的“红帽阴影者(shadowman)” Logo,新的 Logo 只留下一顶红色帽子。 

屏幕快照 2019-05-13 下午6.44.23.png

之前的 logo(左)和现在的 logo(右)

 

13、喜茶回应获腾讯红杉新融资、估值超80亿元:未经证实,不作回应

 

针对“喜茶完成腾讯、红杉参投的新一轮融资、估值超80亿元”消息,喜茶方面表示:“未经证实,我们不作任何回应。”此前据自媒体“蓝洞新消费”消息,中国知名网红茶饮品牌喜茶或已完成最新一轮融资,估值超过80亿元,投资方包括腾讯与红杉资本。目前喜茶官方没有对外证实此事,蓝洞未联系官方对此进行置评。

 

14、McAfee:2019年云计算普及和风险报告

 

McAfee发布了“2019年云计算普及和风险报告”。云服务为加快业务发展带来了重大机遇,使企业能够灵活地利用资源,并提供新的协作机会。但是在利用云服务的时候,不能忘记数据安全性。

 

云服务中有近1/4的数据是敏感的,并且云服务中敏感数据的共享率同比增长了53%。

 

各企业在任何给定时间运行的IaaS实例平均至少有14个出现错误,导致每月平均发生2269个错误配置事件。所有正在使用的AWSS3存储桶中有5.5%被错误配置为可公开读取。

 

15、非洲最大电商Jumia一季度亏损4580万欧元

 

非洲最大的电商平台Jumia今日发布了截至3月31日的2019年第一季度财报,营收为3180万欧元,与上年同期的2830万欧元相比增长12.3%;亏损4580万欧元,而上年同期为亏损3410万欧元。此前,国际知名做空机构香橼在报告中直接称Jumia为“骗局”,并且“一文不值”,导致公司连续两个交易日累计暴跌26%。

 

16、亚马逊广告业务增长放缓

 

Amazon’s ad revenue growth rate is slowing, but neither investors nor ad partners are concerned. “Year-over-year growth rates are slowing in line with what you would expect for a maturing platform,” Kevin Packler, VP and director of Amazon Services at The Tombras Group, tells Digiday. Amazon is spinning out new ad formats and targeting and measurement features, and marketers are taking a more measured approach as they test the return on their Amazon ad spend. Brands are spending more efficiently on the platform, so revenue is moderating, says Eric Heller, EVP of marketplace services at Wunderman Thompson Commerce. “Amazon remains the honey dish on a table full of ants,” he says.

 

17、对营销人员而言 CFO是合作伙伴不是敌人

 

Many marketers have chosen our profession because we love the creative aspect of our work. We worship the brilliant campaigns of our colleagues, those that are remembered years later. We are constantly looking for an authentic, culturally relevant angle that pulls on heartstrings and creates an emotional connection that transcends the cold, transactional nature of commerce.

 

For me, the one campaign that particularly stands out is the 2010 “Wear Your Seatbelt” campaign from Sussex Safer Roads, which aired in the United Kingdom. I still get misty-eyed every time I go back to it, and it certainly made me change my car-safety habits.

 

With the mission to connect with customers and prospects on a very human, emotional level, marketers often believe the finance group to be their “natural enemy.” How many times have you heard, or said, “They just don’t get it. Not everything that counts can be counted!” Or even, “These glorified accountants are trying to measure every little aspect of creative activity, driving short-termism and dooming the company to the sea of mediocrity!”

 

18、隐私条例施行一年后:GDPR对AI营销有什么影响?

 

More attention to and scaffolding around explicit consent

 

Under the GDPR, significant updates have been made around marketing-oriented tools such as website cookies and newsletter sign-ups/opt-outs, which collect customer data for marketing purposes. Under the GDPR, clarity around exactly what opting-in means is a must, and so is expressly asking a user’s permission. Gone are the days where filling in a form meant tacit permission to sign up for a newsletter, and sales tactics are changing accordingly.

 

But staying compliant involves more than a customer’s consent to share their data. Companies have had to rework their systems to ensure that it’s clear where data is stored, which data reflects sensitive or personally identifiable information, and who has access to it. Other mandatories include explaining how exactly an AI will use an individual’s data, and why – and the right to opt out of AI-driven decision making [pdf] in favor of human adjudication (for “significant” outcomes, like a loan).

 

19、由于营销效果不理想,客户不愿同代理机构合作

 

Like any normal relationship, the ones shared between clients and agencies aren’t always meant to last. While a number of contributing factors can cause a client to leave their agency, failure to deliver effective campaigns is the most common reason why things fall apart.

 

When asked why they have ended a relationship with an agency, 77% of 73 client-side marketers said underperforming or low-quality campaigns was a key reason why in a survey by Digiday this April of client-side executives responsible for their company’s agencies relationships.

 

20、讲述真实的品牌故事有什么优势?

 

As urban millennials and self-proclaimed nature geeks, we look for brands that reflect who we are. Where we’ve been. What we care about.

 

Brands are catching on — particularly when it comes to environmental responsibility. From Nature Valley granola bars to Seventh Generation cleaning products, corporations are leaning into our generation’s collective call for corporate sustainability.

 

But as scholars and critics have noted, there’s more to being a sustainable brand than adding a recycling symbol to your packaging. We’ve noticed two brands that go beyond greenwashing — with very different approaches.

 

In April 2019, Everlane, a clothing brand known for its approach of “radical transparency,” teamed up with The New York Times to launch a microsite about fact-based climate reporting. The site offers a series of simple climate talking points linked to the New York Times reporting. Then, it asks the reader to purchase a New York Times-branded Everlane sweatshirt. Proceeds from the clothes support New York Times subscriptions for public schools.

本文由Morketing整理发布,转载请联系原作者。

已有0人收藏

+1

已有0人点赞

+1

发表评论

请先后参与评论

已有0

转发

入驻
机构号