二、互联网

三、广告片

卢浮宫被盗，德国升降平台制造商这招太损了

德国升降平台制造商Böcker，因为自家设备被盗贼用来偷卢浮宫珠宝，索性在社交平台IG上发布了一张海报广告。

海报图片是盗贼使用梯子的现场图，配文上用德语写着：当你需要快速行动时——Böcker Agilo可以每分钟42米的速度，悄无声息运送高达400公斤的宝物。

四、洞察趋势

微盟：双十一期间，智能经营Agent商户使用数增长近8倍

36氪获悉，微盟透露，今年双十一AI已经有效助力商家经营提效。数据显示，相较6月年中大促期间，今年10月微盟WAI智能经营Agent 2.0的使用商户数增长为6月的7.8倍，WAI整体使用次数亦提升21.3%。在AI创作图片功能方面，商家的使用次数也同比上升60%。

马斯克：人形机器人2026年量产，将消除贫困并扩大全球经济10-100倍

特斯拉人形机器人市场规模预计将达到数十亿台，2026年得州工厂将启动年产1000万台的生产线。马斯克在特斯拉股东大会上宣布，这款机器人将成为史上最伟大的产品，彻底重构全球经济格局。

人形机器人被描述为“有胳膊和腿的智能车”，与特斯拉车辆技术同源，预计在年产100万台时，生产成本将降至2万美元。

马斯克表示，这将消除贫困，提供超越人类外科医生的精准医疗，并将全球经济规模扩大10到100倍。

五、海外营销

谷歌为营销人员推出聊天机器人代理

The long-awaited Googlebots are here.

Which is to say, Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor.

Google debuted the two in-platform chatbot solutions at Google Marketing Live in May and is now rolling these bots out to all English-language accounts, Google VP of Global Ads Dan Taylor said earlier this week during a press Q&A session.

The products are built into Google Ads and Google Analytics, respectively, as a baseline feature for all accounts. The Ads Advisor is an “AI expert that generates fully personalized recommendations and automates complex tasks,” Taylor said, while Analytics Advisor acts as “a personal data-driven analyst that fits right inside Google Analytics.”

The two new agentic platform tools are also part of a broader years-long trend of Google advertisers incorporating AI into their workflow.

Performance Max, the company’s main AI-operated campaign product, has more than one million advertisers, Taylor said, while two million different accounts now use some form of Google’s AI-generated creative capabilities.

So, what do they do?

The Ads Advisor has a few key use cases to start. It speeds up the pace of a campaign by taking an advertiser’s broad goals – sales and other business metrics – and turning a loose campaign brief into a media plan that can be activated almost instantly. The AI then handles campaign optimization, like recommending new media channels or search terms.

The AI also acts as a “powerful brainstorming and generation tool” for new creative strategies, Taylor said. Since millions of advertisers do opt into Google’s AI-generated creative tools, the product can edit or generate new text, image and even video assets.

These services are particularly useful for smaller advertisers that don’t have marketing teams and in general “are trying to spend more time running their business and less time running ad campaigns,” he said.

One easy benefit, for example, has been simply to prompt advertisers early in the campaign setup process whether their preference is to target search intent or particular audience demographics. These types of inputs “have helped spark” the AI later on in the campaign to understand what to prioritize, Taylor said.

With the Analyst Advisor, Google is targeting large advertisers or site operators that want to remove the manual processes of pulling data and the data science knowledge that’s often required to analyze large data sets. Now, Taylor said, advertisers can use natural language prompts and the platform agent will prepare reports.

The new in-platform chatbots are “freeing up marketers to focus less on troubleshooting and data pulling and the hands-on-keyboard work, and more on what they do best: strategy and creativity and driving real-world results,” he said.

On the other hand, strategy, creativity and driving real-world results are also now within the province of platform agents.

AI’s time to shine

Taylor has been at Google for 20 years now. That’s before the first iPhone was sold, not to mention the whole concept of streaming media.

“And I’ve never been more excited about the opportunity for advertisers today,” Taylor said.

How so? After all, a general temperature-taking of the sentiment of legacy brands, digital-native brands and advertisers of all stripes would likely reveal a mostly downcast, pessimistic lot.

“I think we’re at an expansionary moment with AI on a couple of fronts,” he said.

As a search engine, Google sees how consumer AI products are reshaping how people look for things online, traffic the web and eventually make a purchase. Search queries have become longer, more complex questions or series of questions, he said. The gap between product research and a purchase is collapsing.

And it is harder for brands to anticipate what will work and what types of keywords drive results in this new category, Taylor acknowledged. But embracing AI as a marketer, like with these agentic advisors, can “allow advertisers to move at the speed of the consumer during this expansionary moment.”

The world may seem complicated for marketers. But giving directions to a chatbot isn’t complicated.