1.风雨同舟34载，李奥贝纳CCO宣布退休

TBWA Chiat Day的传奇人物Lee Clow宣布退休还不到三个月，为李奥贝纳（Leo Burnett)效力了34年的执行董事长兼首席创意官Mark Tutssel也即将退出这个精彩纷呈的舞台。

20世纪70年代末，广告行业正处于黄金期阶段，Mark Tutssel在伦敦开始了他的广告生涯。他的第一份工作是在Saatchi&Saatchi担任艺术总监。

2.时隔2个月特步再次出手，以2.6亿美元收购海外品牌

5月2日，特步国际控股有限公司公告表示其公司全资附属Xtep Globel Limited拟行卖方（E-Land World及E-Land USA）收购目标公司E-Land Footwear USA Holding Inc.全部发行股份。

据悉，这项收购将由内部资金拨付2.6亿美元约合人民币17.5亿元进行收购，预计将于2019年7月底前完成。

3.艾尔建委任竞立中国为其媒介策划与媒介购买代理商

竞立中国宣布其赢得了艾尔建（Allergan）中国区业务，这标志着竞立中国与这家全球制药巨头合作的开始，为其提供中国市场的媒介策划与媒介购买服务。艾尔建是乔雅登（Juvéderm）和保妥适（Botox）等行业领先品牌的控股公司。

4.可口可乐推出新型营销模式IBX，率先在东南亚地区进行试点

可口可乐(Coca-Cola)在东南亚进行了一项名为“整合品牌体验”(integrated brand experience, IBX)的整合营销传播新战略试点，这是该公司对潜在客户实行营销方式现代化战略的一部分。

在高速发展的信息时代，品牌的营销方式随着人们的生活习惯变得越来越分散，线上和线下都是如此。环境的变化使得新一代的消费者更加精明，以“体验”概念为主导来吸引消费者就愈发重要起来，可口可乐便是为数不多的敢于“吃螃蟹”的品牌之一。

5.Snapchat聘请麦当劳前营销副总裁担任其首任CMO

Snapchat最近聘请了麦当劳的前营销副总裁Kenny Mitchell担任其首任首席营销官来领导公司不断发展壮大的广告业务。

加入麦当劳之前，Kenny Mitchell曾供职于佳得乐，担任消费者互动负责人，帮助该品牌成为第一个在社交媒体平台上采用新广告模式的品牌之一。

Kenny Mitchell对Snapchat的广告产品并不陌生，尤其是在垂直视频和增强现实技术领域。在佳得乐任职期间，Kenny Mitchell负责开发该品牌的几项AR体验，在2016年的超级碗广告中，Snapchat与佳得乐合作开发了一款AR滤镜，使用者可以感受被饮料“淋透”的感觉，使用次数多达1.6次，Snapchat与佳得乐通过合作得到了双赢。

6.在城市角落贴LOGO，宜家想干嘛？

在城市的各个角落挂上了自己的LOGO，宜家这是想搞什么名堂？

这组户外广告创意来自于沙特阿拉伯创意公司Fullstop。楼顶的巨大衣架、公路立交桥、擎天柱广告牌、街边的路灯......超现实的画面让人联想到普通的日常生活场景，宜家用这样的方式传递出“宜家可以做得更多”的理念。

宜家：想不到吧，我们能做事多着呢。

7.淘宝&Keep的骚文案，流着口水也要看完！

近日，淘宝吃货以“一边举起健康，一边倒出美味”的新时代生活理念，携手天府菜油以及运动软件Keep推出了一款全新的家庭装产品——哑铃油。为了给新品预热，品牌邀请了水煮鱼、香辣蟹和辣子鸡登场，来诠释边吃变瘦的终极奥秘。

8.元气满满的青年节海报，今天也要加油鸭！

小长假的最后一天迎来了第70个五四青年节，也是纪念五四运动100周年，从1919到2019，数不尽的爱国青年投身国家建设，激荡在这100年中的品牌换了一茬又一茬，不变的是100年前的热血今天仍然在流淌。所以，小长假结束又回到工作岗位的你是不是元气满满了呢？现在跟随这些品牌海报，给收心工作的自己打打气吧！

9.KK馆发布全新旗舰品牌“KKv”

进口品集合连锁精选品牌KK馆近日发布全新旗舰品牌“KKv”，首家线下门店于5月1日在东莞民盈国贸城正式开业。据不完全统计，五一小长假期间，KKv日均进店客流量超3万人次。截至目前， KK馆线下门店已延伸为三种类型：标准店、黑金店及旗舰店KKv。KKv主要面向年轻一代的群体，门店面积均在1000+㎡，在三者中面积最大。

10.阿里小长假消费报告：95后外卖消费增长112%

阿里巴巴发布五一4天小长假期间旗下各平台消费数据。旅行消费方面，飞猪旅行报告显示，2019年五一小长假的出行人数较去年同比增长51%，其中境内游增长51%，出境游增长63%。同时，外卖市场消费人群年轻化明显，95后高校学生通过口碑饿了么消费外卖的频次同比增长112.4%。口碑饿了么本地生活服务在上海、苏州、合肥、南京等城市线下消费最贵一单均超过5万元。

11.毕马威：5G将带给汽车行业黄金机会

毕马威发布的《中国领先汽车科技企业50》报告中指出，超过80%的汽车企业意识到，企业不仅需要重新思考商业模式变革，更需要考虑是否要与可能的利益相关者，甚至是竞争者进行合作；预计到2025年，网约车会变成一种主流的出行方式；5G时代的到来会为汽车行业发展提供基础条件，在智能网联场景下，大量数据生成带来行业黄金机会，将衍生更多的商业模式或者诞生新的行业独角兽。

12.微信版本更新：新增朋友圈“最近一个月可见”等功能

微信版本更新，发布视频动态时，可以搜一首歌作为背景音乐，可以在朋友的视频动态中发表私密留言，此外，更新之后，新增朋友圈“最近一个月可见”的功能。

13.腾讯旗下短视频产品yoo视频更名为火锅视频

腾讯旗下短视频产品yoo视频已经更名为火锅视频。目前，App Store、安卓应用商店均可搜索下载火锅视频；而yoo视频官网、官方微博也同步更名为火锅视频。其实yoo视频上线之初，内部代号就为火锅。

14.人工智能报告：网络广告世界的神话与现实

Xaxis与IAB Europe联合发布了“人工智能——网络广告世界的神话与现实”，强调了人工智能是如何成为所有利益相关者的一个有价值的工具，并带来具体的业务成果的。

调查的主要结果：80%的受访者认为人工智能是下一个工业革命。近80%的受访者对人工智能有很好的理解。中介对人工智能的理解最自信，91的受访者非常或有些了解人工智能。80%的广告代理商表示他们在了解人工智能方面非常自信。

15.今天电视广告主最有价值的受众是什么？

The era of segmenting TV audiences as cord cutters or cable watchers is over. Today’s most valuable audience is made up of Total TV Watchers who pull in content from streaming, cable, satellite and, yes, even antennas.

Exclusive new research from Samsung Ads – “TV’s Biggest Moment Is Now” – identifies Total TV Watchers as the most valuable segment for advertisers. They have higher incomes (56 percent earn more than $175K), live in households with coveted Gen Zers and millennials, and spend more online and offline than average American households.

16.MDC Partners今年将支付其前任CEO近400万美元

Agency holding companies MDC Partners and WPP are very different in terms of scale, history and influence, but they have at least one key thing in common: Each company’s former CEO continues to make quite a bit of money from the business he used to run.

Martin Sorrell made approximately $4 million from WPP in 2018, despite resigning just over one year ago from the company he bought in 1985 amid reports about alleged misuse of company funds. (WPP has not taken direct action against him.) That’s more than his successor, Mark Read, brought in over the same period.

17.营销失误有时会是好事

Oops emails, TBD subject lines, sending messages to the wrong segment, sending notifications at the wrong time – even the most data-driven marketer is going to screw up sometimes.

Embrace the mistakes, said Spencer Burke, VP of growth at Braze, speaking at the MAU show in Las Vegas on Wednesday.

“It’s not something you need to sweep under the rug and pretend never happens – there’s actually a lot of opportunity that can come from it,” he said. “In a funny way, the more data we have, the more we can understand what the imperfections are and also the successful side of marketing.”

18.在BrandCast 2019上，YouTube大力吹捧其大屏幕业务

For YouTube, it’s all about the big TV screen.

At least, that was the messaging the Google-owned video platform pushed during its Brandcast event Thursday evening at Radio City Music Hall, where CEO Susan Wojcicki trotted out the stats.

“The 2 billion users who log into YouTube each month are watching their favorite content on a variety of screens,” she said, “but the fastest growing screen is the living room.”

She pointed out that YouTube has the highest reach and share of watch time among all ad-supported over-the-top platforms as measured by Comscore. Watch time now tops 250 million hours per day.

YouTube is now making more of its premium TV screen inventory available through Google Preferred, where watch time increased 30% year-over-year, said YouTube chief business officer Robert Kyncl.

19.这会是广告技术大佬们的一个时代的落幕吗？

Call it the circle of life, or the post-boom days of online advertising or just the end of the ad tech OG.

What’s clear, though, is that many pioneers of the first wave of advertising technology companies are getting out of the game.

Brian O’Kelley, co-founder and former CEO of AppNexus, holds the patent on the first online ad exchange. But he’s looking to try something else entirely since selling AppNexus to AT&T and stepping down last year.

20.观察：品牌方“in-house”模式愈加流行，代理机构们在适应

The in-housing trend is real, but agencies aren’t getting kicked to the curb. Their role is simply evolving.

“Agencies have been around for years, and they’re not going away,” said Freddie Liversidge, HP’s director of digital activation, speaking at AdExchanger’s Programmatic IO show in San Francisco on Tuesday.

HP recently completed a multiyear process to bring its programmatic media buying in house – and just launched its first campaign on Monday. Yet some tasks, like TV, out of home and print advertising, are staying with the agency.