1、淘宝天猫联手推“银河路计划”，助力美妆品牌市场下沉

4月18日，在“2019美妆洗护春季高峰论坛”上，淘宝美妆负责人傲翔、天猫美妆负责人激云、品牌方代表以及美妆红人大咖张凯毅共同启动“银河路计划”，将帮助大型成熟品牌触达下沉市场，同时通过孵化项目，扶持新锐品牌，快速打开上升通道。

2、央视网：过去一年已有超1800万人在B站学习

据央视网报道，过去一年已有1827万人在B站学习，相当于2018年高考人数的2倍；被B站用户称为 #study with me#的学习直播，已晋升为B站直播时长最长的品类，2018年直播学习时长达146万小时，103万次的学习类直播在B站开播。其中，英语、日语等语言学习占比较大，该领域内容还包括高考、研究生考试和各类职业技能。

3、百事中国宣布上调乐事薯片、多乐多滋等产品价格

百事食品（中国）有限公司近日发布的价格调整通知函称：由于近年来包装材料及人工成本不同程度的上涨，产品全线面临巨大的成本压力，尽管经多方努力来克服成本上涨带来的压力，但仍然无法避免以价格上调来维持过去的品牌和市场服务。“决定从2019年5月1日起，上调公司膨化类产品的价格。”该公司旗下的膨化类产品包括乐事薯片、多力多滋、奇多粟米脆系列。

4、长城汽车与全球主要市场的30家全球合作伙伴签约

上海车展期间，长城汽车与来自俄罗斯、澳大利亚、南非等全球主要市场的30家全球合作伙伴签约。本次签约，是长城汽车全球战略布局的进一步拓展。长城汽车销售国际总经理王士辉介绍，长城汽车在俄罗斯、南非、澳大利亚建立销售子公司，实现市场自主运营。

5、阿里文娱宣布推出“薪火计划”

阿里影业高级副总裁、淘票票总裁、优酷电影负责人李捷在北京电影节期间宣布，阿里大文娱将依托平台资源及行业优势，推出旨在帮助青年电影人才的“薪火计划”。

6、爱奇艺CEO龚宇：院线电影需要互联网加票房多赢商业模式

爱奇艺创始人兼CEO龚宇表示，多赢商业模式将成创新关键。互联网15年间促成了中国电影市场发生了三个重要的变化：逐步实现了把院线平移到互联网上、90%的电影票由互联网销售以及重新定义网络微电影，创新了网络大电影的商业模式。龚宇表示，行业需要转变营收思路，从传统的单纯追求票房的最大化转变为“票房+互联网”实现收益最大化。

7、科大讯飞：2018年度净利润5.42亿元 同比增长24.71%

4月18日晚间消息，科大讯飞发布财报公告，2018年度实现净利润5.42亿元，同比增长24.71%；一季度实现净利润1.02亿元，同比增长24.26%。消费者领域，报告期内，ToC业务实现营业收入25.17亿，同比增长96.54%；实现毛利12.96亿，同比增长70.77%；ToC业务在整体营收中占比达31.80%，毛利占比达32.72%。

8、汽车之家等8平台被约谈：不得以“不摇号上京牌”做宣传

针对近期部分汽车销售平台网站以“无需摇号上京牌”等内容为噱头开展皮卡等轻型微型货车营销的情况， 4月10日，市市场监管局约谈了车讯网、卡车之家、凤凰汽车、爱卡汽车、汽车之家、百度贴吧、汽车江湖、顺义在线等本市8家主要汽车销售平台网站，要求这些网站不得以各种形式发布含有“不摇号上京牌”、“无需指标，不排队不轮候”等诱导式宣传内容。

9、2018年全球游戏公司营收排名：腾讯第一，网易第七

据美国科技媒体VentureBeat援引市场研究公司Newzoo报告称，排名前25的上市游戏公司目前占全球市场的近80%。2018年，这些公司的总营收为1073亿美元，全球市场的规模为1349亿美元。腾讯连续第六年排名榜首，与游戏相关的营收增长9%，至197亿美元，索尼以142亿美元排名第二，微软、苹果分别排名第三和第四，网易排名第七。

10、AppNexus：2018年网络广告回顾报告

在排名前五位的网络广告市场中，中国2018年的增长率达到13.9%。印度尼西亚的网络广告支出增长27.8%。其他大幅增长的国家是墨西哥（17.4%），俄罗斯（13.8%）和巴西（12.8%）。印度尤其引人注目，2018年网络广告增幅达到24.0%，潜在消费者人数超过10亿。

广告欺诈使2017年收入损失超过140亿美元。到2022年，这个数字预计将增长214%，至440亿美元。

几乎所有行业都在迅速采用人工智能，80%的营销人员表示人工智能将彻底改变他们的角色。

11、Facebook：公司曾“无意中上传”150万用户邮件联系人

据路透社报道，Facebook表示，公司自2016年5月以来，“无意中上传”了150万新用户的电子邮件联系人。用户在注册帐号的时候，Facebook在用户并不知情或未同意的情况下，收集用户的电子邮件联系人。Facebook称其并非有意上传这些联系人，目前正在着手删除这些数据。

12、一小时内不删违规内容，欧盟将罚互联网公司4%年收入

据外媒最新消息，周三，欧洲议会投票决定，如果Facebook、谷歌和推特等互联网等公司在被政府当局要求删除极端主义内容后一小时内持续不能删除这些内容，它们将面临巨额罚款，上限为全球范围营业收入的4%。

13、百度关联App被曝滥用许可和广告欺诈，被谷歌“拉黑”

据美国媒体BuzzFeed报道，来自百度关联公司Du Group的多款热门Android应用存在大规模广告欺诈和滥用用户许可的问题，包括一款下载量超过5000万次的自拍应用。Du Group是去年从百度分拆出来的应用开发商。谷歌表示，该公司已经把6款存在广告欺诈行为的Du Group应用列入黑名单，使之无法继续使用任何谷歌广告产品创收。

14、TikTok Ads出海代理商2019年度招募启动

继2018年12月首次招募后，TikTok Ads “2019年度出海代理商招募”4月18日正式启动。

据悉，TikTok Ads作为面向全球广告主的营销服务品牌，汇集TikTok、Topbuzz、Buzzvideo、VigoVideo等多款海外流量产品，覆盖150多个国家及地区，75个语种；集合海量流量、数据、优质内容，为全球广告合作伙伴提供综合数字营销解决方案，帮助品牌实现和用户的高效沟通。

15、《英雄联盟》和哈尔滨啤酒推出系列电竞罐

打游戏与喝啤酒更配吗？《英雄联盟》版本的啤酒来了——哈啤LPL电竞罐。哈尔滨啤酒的冰纯ICE圆罐包装，在品牌冰山LOGO之下，加上了LPL官方LOGO，而罐身背景由“冰山图”改为“红蓝相撞的LPL现场实景照”。

16、知乎发布2019全新品牌片：《我们都是有问题的人》，刘昊然也有参演

新的品牌片延续了知乎的问答风格，“用问题刷新世界，用回答刷新世界观”，知乎借用全新品牌片展示了新知青年的精神世界，同时也是为即将开展的「新知青年大会」预热。

17、阳狮收购Epsilon背后的原因？

On Sunday Publicis Groupe announced it is buying data provider Epsilon in a $4.4 billion deal.

It identified two main considerations that drove this deal. First is the importance of building first-party data for its clients, thus enabling them to better compete with a rising direct-to-consumer sector. The second driver is better data-driven creative, allowing for personalized experience at scale.

While these are strong points and much needed, I’m skeptical that this acquisition will really help further those stated goals. At first glance, it appears that Publicis is acquiring something that is not unique. Even if the integration process between the two companies is super-smooth – which rarely, if ever, happens – there are some questions that immediately come to mind.

18、人工智能收集数据，是炒作还是真的有帮助？

For marketers with an interest in research, it’s a good time to start talking about AI-facilitated online surveys. What are those, exactly? They’re surveys that use machine learning to engage with respondents (think of a chatbot) which then manage a lot of the back-end data involved with implementing and reporting (think of pure drudgery). We have had a great experience with GroupSolver, and other examples include Acebot, Wizer, Attuned (specific to HR) and Worthix. There are others out there, and probably even more by the time you read this.

The good news is that a conversation about AI-facilitated online surveys is well underway. The bad news is that it’s rife with exaggerated claims. By distinguishing between hype and genuine promise, it’s possible to set some realistic expectations and tap into the technology’s benefits without overinvesting your time and research dollars in false promises (which seems to happen a lot with AI).

As Dr. Melanie Mitchell puts it in “Artificial Intelligence Hits the Barrier of Meaning,” AI is outstanding at doing what it is told, but not at uncovering human meaning. If that’s true, what possible use can AI have for online surveys? There are five themes that need to be addressed.

Reduced customer fatigue One misconception is that AI surveys reduce fatigue because traditional surveys are too long. Not quite. Surveys are only too long if they are poorly crafted, but that has nothing to do with how the instrument is administered. Where AI does help is in creating an experience that is very comfortable for the respondent because it looks and feels like a chat session. The informality helps respondents feel more at ease and is well-suited to a mobile screen. The possible downside is that responses are less likely to be detailed because people may be typing with their thumbs.

19、Rundown：第三方掌握数据所有权

And with Martin Sorrell’s S4 Capital shopping for a first-party data company and WPP remaining a strong proponent of data ownership, it feels like the major holding companies are now largely on the same page.

So, the question now is whether agencies are prepared to face tough questions about neutrality, and whether they’re selling data to clients because it’s in their clients’ best interests, or the interests of agencies’ bottom lines.

This is exactly what Publicis argued last year around IPG-Acxiom. Publicis Media CEO Steve King had said that Publicis “believes in the power of choice,” and would leave dirty data work to everyone else. “We decided not to own that data. We believe that’s the best interest in our clients, and our focus is on helping our clients grow, but for our sector I think it’s probably a positive thing that IPG has the confidence to make this bold acquisition,” King had said in July.

20、随着电子竞技观众人数的飙升，需要在频繁中脱颖而出

Advanced TV has experienced an explosion of change over the last couple of years, largely driven by consumer behavior shifts like the introduction of eSports.

In eSports, video game players professionally compete for millions of dollars in prize money. There are 176 million loyal fans and viewers, but that is predicted to grow to 276 million people by 2022. Twitch and YouTube viewers exceed the combined viewership of HBO, Netflix and ESPN. The industry is expected to reach $2.4 billion by 2020.

Any media that can draw those viewership numbers, with extremely high engagement, especially for coveted demos, should have all of our attention.

And in some areas, it is receiving the attention it deserves. Investors are flocking to teams, leagues and distributors, and pop culture commentators seem fascinated by how fans watching other people play video games has silently surpassed baseball and even the Super Bowl in scale.