电通安吉斯集团中国今日宣布成立集团程序化团队，新成立的业务单元旨在满足客户对于更加丰富的数据驱动方式的营销需求，建立确保供需双方之间的业务透明度的开放式合作伙伴关系。该业务单元将集中精力发展战略性产品的商业蓝图和数据主导的程序化业务以实现增长，从而达成集团在2020年前实现百分百数字化经济业务的目标。

现任凯络中国首席技术官兼电商负责人翁佩军（Eric Weng）被擢升为电通安吉斯集团中国首席产品官，他将向电通安吉斯集团中国首席执行官崔仲诗（Susana Tsui）直接汇报，该任命即日生效。翁佩军于2014年加入凯络并通过包括市场自动化系统等重大项目领导了以数字化产品为基础的客户解决方案的发展。

2018年，他晋升为负责凯络技术战略并打造以客户为中心的电子商务技术解决方案。在集团首席产品官的全新角色上，他将会把集团内现有的安纳特产品、Capper以及其他由数据驱动的绩效产品进行转型，为电通安吉斯集团中国创造全新的整合型程序化产品组合。

提及对未来的期望，Eric表示：“我们目前正在经历媒体生态环境一系列的巨大变革，我相信当下代理商服务的首要愿景是与品牌营销人员并肩作战，通过一站式的产品服务来满足他们的营销需求。电通安吉斯集团程序化团队代表了我们在技术产品，数字平台以及媒体合作伙伴方面的期望和能力。

谈及提升集团程序化能力的这一新举措时,电通安吉斯集团中国首席执行官崔仲诗（Susana Tsui）表示：“数据和技术驱动着我们业务的发展，持续提升在程序化方面的市场领导地位，进一步保障品牌安全的承诺，对我们来说至关重要。Eric当选为MMA（移动营销协会）中国移动广告标准委员会副主席，对产品开发有着深刻的理解，在营销和媒体行业拥有丰富经验和深厚的技术功底。 我很高兴有他进一步推动该市场的持续向前。”

Dentsu Aegis Network China Launches DAN Programmatic and Appoints Eric Weng as Chief Product Officer to Upgrade Programmatic Solutions

Dentsu Aegis Network China announced the launch of DAN Programmatic, a newly created service unit, to address clients’ marketing need for a richer data driven approach and embrace transparency and open partnerships with both demand and supply sides.  The new unit will focus on developing a strategic-products roadmap and a distinct, articulate data-led programmatic proposition to deliver the growth and group’s ambition of being a 100% digital economy business by 2020.

Eric Weng, previously Chief Technology Officer and Head of Ecommerce at Carat China, will be promoted to Chief Product Officer, Dentsu Aegis Network China, reporting to Susana Tsui, China CEO, effective from July 2nd. Eric joined Carat in 2014 and has led the development of digital product-based solutions with key projects including marketing automation systems. 

In 2018 he was promoted to oversee the agency’s technology strategy and ecommerce client-focused tech solutions. In the new position of Chief Product Officer of Dentsu Aegis Network China, Eric will transform current Amnet product, Capper and other data driven performance products to create a new integrated Programmatic product suite.

Looking forward, Eric said: “We are experiencing dramatic media eco-system changes. I believe leading vision of today’s agency service is to closely stands with marketers interests to address their marketing needs by full stack product-based services. DAN Programmatic represents our vision and capabilities in tech products, data platform, and media partnerships.”

Commenting on the new initiative to boost the network’s programmatic capability, Susana Tsui, CEO of Dentsu Aegis Network China, said: “Where our business is towards being powered by data and technology, it is critical to continue to upscale and take the leadership in our programmatic capability and commit to brand safety. Eric, who was elected as Mobile Advertising Guideline Committee Vice Chair of MMA (Mobile Marketing Association) China, has solid understanding of product development and rich experience in the marketing and media industry. I am excited to have him to drive this agenda in the market.”