一、品牌

山姆回应同款蛋糕上海、杭州差价大

近日，有网友在社交平台上表示，在山姆超市app内，一款名为“The Cheesecake Factory 美国进口原味干酪蛋糕1.7kg”在杭州地区售卖价格为165.9元，而同产品在上海地区的价格为95.1元。除上海、苏州外，北京、武汉、广州等城市这一产品的价格在165元左右。山姆对此回应，在商品实际的销售过程中，不同城市由于受到成本、当地市场情况、以及优惠活动等因素影响，价格策略会有所调整，会存在些许差异。

茅台冰淇淋完成全国内陆31个省区市旗舰店布局

据贵州茅台消息，5月29日，在茅台冰淇淋上市一周年之际，西宁、拉萨、乌鲁木齐、兰州、银川、海口、呼和浩特等7家茅台冰淇淋旗舰店同步开业。至此，茅台冰淇淋已经完成全国内陆31个省区市共计34家旗舰店布局。

万宝龙中国换CEO

历峰集团旗下奢侈品牌万宝龙宣布Matthieu Dupont接替张锴成为中国市场新首席执行官，任命于7月1日起正式生效。Matthieu Dupont于2005年加入历峰集团，曾先后在多个品牌的管理岗位任职，目前为万宝龙东南亚及大洋洲地区总裁。

瑞典快时尚品牌H&M持续调整中国布局策略

H&M北京三里屯太古里旗舰店将在2023年6月11日正式停止运营，停止运营的原因是合约到期。H&M北京三里屯太古里旗舰店于2014年开业，占地面积超过1200平方米，三层零售空间内销售男装、女装和童装等品类，是H&M在中国开设规模最大的门店之一。H&M表示，三里屯太古里旗舰店关闭后，将会继续在北京和中国其它城市寻找合适的门店位置，开设品牌全新旗舰店。

Nike高管大洗牌

美国运动服饰集团Nike日前宣布多项高管人事变动，消费者和市场总裁Heidi O’Neill将调任消费者、产品和品牌总裁，Jordan总裁Craig Williams被任命为Nike的全球市场业务总裁，首席财务官Matthew Friend的职责范围则扩大至全球采购、供应链和需求服务的管理。 

此外，Nike北美副总裁兼总经理Sarah Mensah将出任Jordan品牌总裁，接替她原本职位的是Converse首席执行官Scott Uzzell，Converse的新领导者暂未敲定。该集团还宣布首席运营官Andy Campion将担任战略商业风险投资公司董事总经理，与首席执行官John Donahoe密切合作，为Nike寻求新的商业机会，以推动业绩实现长期可持续的增长。

理想汽车：截至目前已在全国建设25座理想超级充电站

二、互联网

微信视频号原创标记已对外显示

5月29日，微信官方宣布视频号上线原创标记外显、原创保护记录及新的创作分成计划。据介绍，通过原创声明审核后，相关视频的评论区将展示“已声明原创”标签；“原创保护记录”里声明原创成功的视频，平台将对站内相关的搬运内容进行限流。创作者还能进一步采取处理措施，包括“授权使用”和“投诉并删除”。

ofo创始人戴威美国二次创业项目陷入困境：资金链受阻，扩张彻底停滞

界面新闻报道，ofo创始人戴威的美国咖啡创业项目About Time Coffee最近受到了海外内媒体热议。记者从多方独立信源获悉，About Time Coffee目前的运营已经陷入困境，资金链遇到瓶颈，整个项目接近停营边缘。一位接近该项目的知情人士告诉记者，目前About Time Coffee在纽约已经开始关店，“这个项目起初策略很明确，就是集中在美国东海岸人口密度高的超大城市布局，现在除纽约之外，其他大城市开店事宜根本推不动，整个美东选址都停了。”这位知情人士表示。另一位接近戴威的知情人士对记者证实，整个About Time Coffee连锁门店的扩张计划已经彻底停止，原有门店的运营也处于停滞状态，维持着更简单的运营，项目内部成员都在观望。

当虹科技与三六零集团签约：开展内容审核项目合作

字节跳动进驻香港中环商务区

四、案例

来华莱士过六一，送猴哥同款biubiu水枪

喜茶×苏东坡，请大家「啖荔枝」

五、趋势洞察

TrendForce：今年AI服务器出货量预计同比增长38.4％

GP Bullhound：2023年Q1网络媒体报告

六、海外

电视广告增长面临压力

Has anyone noticed the transition to streaming has woken up the TV programmers?

From the streaming wars to the constant talk of data, programmatic and targeting at this year’s TV upfronts, the industry is sounding more and more like it’s part of the digital world.

After years of slowly resisting the inevitable decline in lucrative linear viewing, the TV is finally running. Though opinions may be divided if it’s running toward change or running away from a linear viewing model that’s only getting more challenging.

Streaming, too, is in the middle of a reimagining.

Different bundling models are being tried out, from Max to a combined Disney and Hulu. Netflix isn’t letting friends bundle anymore, as it finally cracks down on password sharing.

And though live sports usually require a cable subscription, Disney is preparing to make ESPN – the channel – a standalone streaming service.

As streamers gain access to better content, they’re also losing out on an ad-light experience. Most have been dialing up their ad loads and raising monthly prices. The overall value proposition for TV advertisers, which valued the ad-light experience along with the access to younger viewers and data-fueled buys, is changing.

播客的忠实粉丝

Nearly half of all podcasts have at least 80% host-read ads, according to MediaRadar, and it’s clear why.

Audiences respond to host-read ads because they have a more organic feel than traditional ad delivery and generate a 71% brand recall rate compared with 62% for ads from external sources, as per Nielsen’s data.

Higher recall combined with the brand awareness and reach that video is known for is an attractive prospect for brands, including large national advertisers. The “Kill Tony” YouTube channel has roughly 500,000 subscribers, and the audio podcasts generate around one million downloads per month.

Every “Kill Tony” episode includes two in-stream brand sponsorships that are each two minutes long and comprised of a video ad with host-read audio. Viewers (and listeners) can learn a lot more about a brand’s product in two minutes than during a classic 15- or 30-second spot.

ExpressVPN, for example, sponsored a two-minute exposé on the fact that Google Chrome’s Incognito mode apparently doesn’t mask IP addresses … but guess who does? Meanwhile, a two-minute Liquid I.V. ad gave me a lot more intel on what people really use that product for. (Hint: as a hangover cure.)