一、品牌

小米双11战报：全平台支付金额破143亿

据小米公司官微，11月1日-11月11日，小米双11全平台支付金额破143亿。

星巴克天猫官方旗舰店双十一销售额同比增长93%

双十一当天，星巴克天猫官方旗舰店销售额冲破了2亿大关，同比增长93%。

小仙炖鲜炖燕窝销售额突破4.65亿

2020年双十一收官，小仙炖鲜炖燕窝销售额突破4.65亿，同比增长263%。天猫生意参谋、京东商智、小红书平台、微商城后台滋补排行数据显示，小仙炖鲜炖燕窝获健康、滋补、燕窝第一名，同时成为天猫双十一历史上首个直播间销售额破亿的食品品牌。

日产汽车：第二季度经营亏损48.3亿日元，市场预估亏损1479.8亿日元

日产汽车发布第二季度财报，数据显示，日产汽车第二季度经营亏损48.3亿日元，市场预估亏损1479.8亿日元。

小鹏汽车：第三季度营收19.9亿元，超过市场预期

小鹏汽车发布2020年第三季度财报，数据显示，公司第三季度营收19.9亿元，同比增长342.5%，市场预期19亿元。小鹏汽车预计第四季度营收约为22亿元，预计第四季度汽车交付量约为1万辆。

露华浓为申请破产作准备事件反转或避免破

据华尔街日报，国际知名彩妆企业露华浓公司(Revlon Inc., REV)已与安迈企业谘询公司合作，为该公司可能申请破产做准备。露华浓于1932年在纽约成立，中文名字取自中国古诗 “云想衣裳花想容，春风拂槛露华浓”。报道援引知情人士消息，一些债券持有人周二尚未决定是否接受一项重组提议，以挽救露华浓免于破产。

二、互联网平台

腾讯：Q3网络广告收入213.5亿元，去年同期183.66亿元

腾讯发布2020年三季度财报，财报显示，腾讯第三季度网络广告收入213.5亿元，去年同期183.66亿元。

拼多多Q3首次实现单季度盈利

拼多多发布三季度业绩报告。三季度，非美国通用会计准则（NON-GAAP）下，拼多多三季度归属于普通股股东的净利润为4.664亿元，去年同期为净亏损16.604亿元。这是拼多多上市以来首次实现单季度盈利。

快手电商成交额 2 年增长 1000 倍

快手发布报告称，对比今年 8 月和 1 月，快手电商订单数增长 254%，商家数增长 74%，买家数增长 68%。2020 年 1-6 月，买家平均月复购率达到 60%。

国美11.11战报：整体GMV提升166%

国美发布11.11战报，整体GMV提升166%。其中，线上平台方面，百货类商品销售环比增长237%，母婴类商品销售环比增长314%。线下实体店方面，激光电视、OLED电视销售同比增长近50%，干衣机销售同比增长175%，5G手机销售环比增长237%，新能效空调销售环比增长183%，加盟店销售同比增长227%。

三、服务机构

麦肯锡：数字化与基础设施在全球化中起关键作用

麦肯锡全球研究院院长Jonathan Woetzel（华强森） 在第六届中国与全球化论坛上表示， 我认为最重要的是数字化。实体经济下降时，我们需要进一步关注这些数字化企业估值，不管在中国还是其他国家。基础设施也非常必要，它连接其他事物。基础设施可使我们跨越发展经济，事半功倍，可以促进数字的流动，像气候变化、疫情的应对当中也是发挥很重要的作用。

胡海泉创办MCN公司“聚匠星辰”获Pre-A轮融资，小米独家投资

天眼查App融资信息显示，由著名音乐人胡海泉创办的MCN运营服务平台聚匠星辰已于近期完成Pre-A轮融资，由小米独家投资。天眼查App显示，杭州聚匠星辰数字传媒有限公司股东信息暂未发生工商变更，目前该公司第一大股东为胡海泉，持股比例50%，第二大股东为杭州聚匠星辰网络科技合伙企业（有限合伙），持股比例26.25%。

四、案例

沃尔沃发布微电影《怪兽弟弟》

沃尔沃汽车发布微电影《怪兽弟弟》，讲述二胎将至的家庭中，哥哥却总是将家里弄得乱七八糟，看似叛逆的行为中其实藏着他对新生小宝贝的独特欢迎，只希望新到来的家庭成员能够有一个舒适、洁净的环境。

杨英格为阿玛尼创作氛围短片

《明日之子乐团季》学员、模特杨英格为阿玛尼 Armani 的威尼斯红管创作了一支短片，影片也是由杨英格本人自导、自演、编剧、配乐的片子。

五、趋势洞察

双十一网络购物小程序TOP80榜单发布，京喜第一

阿拉丁指数和阿拉丁统计平台根据双十一当日各个电商小程序的表现及日活、分享、停留时长、访问深度等数据指标，发布了中国首份双十一网络购物小程序TOP80榜单。在今年的双十一TOP80榜单中，TOP5依次为京喜、拼多多、京东购物、京东赚赚、苏宁易购，其中京东系小程序占比60%，拼多多、苏宁易购分别占比20%，头部电商平台的小程序格局形成。

Euromonitor：中国城市千禧一代和z世代生活与支出报告

Euromonitor International发布了新报告“中国城市千禧一代和z世代生活与支出”。2019年，千禧一代和Z世代占中国人口的近40%。2019年城镇人口比例达到60%左右，预计到2025年将达到65%。

六、海外

Spotify收购Megaphone如何进一步推动DTC播客广告热潮

Podcast advertising is booming, and direct-to-consumer startups are helping fuel it.

On Tuesday, Spotify announced that it is acquiring podcast advertising and publishing platform Megaphone, the latest sign that podcast ads are the next hot area for investment for tech companies. According to IAB, DTC startups make up the largest percentage of top podcast advertisers at 22%, and the Megaphone acquisition could have big implications for them.

Namely, it signals that Spotify is seeking to build more of a self-serving advertising platform for podcasts. In its press release, Spotify said the acquisition is about “delivering scale to podcast advertisers.” That could help younger DTC startups test out podcast advertising earlier. But a self-serve platform would also sit in direct opposition to what DTC startups say is one of the biggest benefits of podcast advertising: the ability to work one-on-one with a host to create a unique ad.

电视网络削减成本以应对流媒体转变带来的利润下降

The pandemic has pushed many media companies, from digital publishers like BuzzFeed to conglomerates like WarnerMedia, to cut costs in order to protect their businesses.

However, for as much as the pandemic’s impacts on advertising and production are weighing down TV networks’ businesses, ESPN acknowledged a circumstance that will not abate after a coronavirus vaccine becomes available: the shift to streaming.

The TV sports giant has “reached an inflection point. The speed at which change is occurring requires great urgency, and we must now deliver on serving sports fans in a myriad of new ways,” ESPN chairman Jimmy Pitaro wrote in a company memo announcing on Nov. 5 that the network would lay off 300 people.

By “new ways,” Pitaro largely referred to streaming. For at least the better part of the past decade, traditional TV companies like ESPN have been increasingly forced to face the prospect that they will need to pivot their businesses to streaming.

Gallery Media如何将TikTok转变为7位数字的业务

Publishers do not yet have a quick and easy, one-size fits all strategy for monetizing TikTok.

But for Gallery Media, publisher of women’s lifestyle brand PureWow and gaming and internet culture brand One37pm, TikTok is now a mid-seven-figure business, according to CEO Ryan Harwood. He declined to disclose the hard revenue amount.

The Gary Vaynerchuk-owned media company makes about 45% of its revenue from its social media content business, Harwood said. And over the past two years, it has honed a TikTok strategy — that is similar to its plays with Instagram and Pinterest — to create a portfolio of handles on the burgeoning platform that allows Gallery Media to have a presence in a variety of verticals.

In addition to owning @purewow and @one37pm, it also owns 12 interest-based handles including @home, @fashion, @recipes and @desserts that allow for more for branded content distribution on the platform, Harwood said.

“We don’t have to do things that always ladder up to PureWow or One37pm,” he added

为什么媒体购买者需要为Facebook广告管理器做好准备

In the seminal classic film Groundhog’s Day, Bill Murray’s character Phil Connors relives the same day over and over until he changes his own behavior — the only thing he has control over — to wake up to a new day. Media buyers dealing with yet another round of issues with Facebook’s Ads Manager might want to consider that approach.

The connection is a bit hamfisted, to be sure, but you get the point. Buyers are once again griping about Facebook. It makes sense: A technical issue on Facebook’s backend caused some ads and ad accounts to be “mistakenly disabled” last Thursday, tweeted Rob Leathern, Facebook’s director of product management, adding that Facebook had resolved the issue. Still, chaos for buyers ensued as ads had to be rebuilt and now go through the “learning phase” on Facebook’s backend again.

There were “random ad accounts and business manager bans for no reason other than something setting off the algorithm,” said Christian Lovrecich, CEO PixlFeed Media. “We thought that with the election [advertising] finally being over everything would be much better and now we have got this a couple of days later. It never ends with them.”