一、品牌

广告抵制Facebook企业增至1000多家，迪士尼成其最大广告主

据外媒报道，在过去1个月里，停止在Facebook上打广告的企业已经增至1000多家。根据广告分析平台Pathmatics发布的数据，从1月1日到6月30日，迪士尼公司是Facebook的最大广告商，花费约2.12亿美元，是排名第二的宝洁的两倍多。

亚马逊25年之间把广告支出从3万美元增加到110亿美元

据Ad Age报道，亚马逊在本周发布的《Ad Age Leading National Advertisers》排行榜中超越了Comcast Corp，成为美国支出最大的公司。亚马逊在2019年的全球广告营销费用猛增了34％，达到110亿美元。而宝洁在2019年，广告营销支出估计为101亿美元。

小米举办首场生态链全球发布会，推出五款智能产品

7月15日晚，小米首次举行生态链新品全球发布会，在全球推出五款智能硬件产品，包括小米智能手环5、小米家电动滑板车Pro 2、小米真无线耳机 2 Basic、小米电视棒、小米34寸曲面游戏显示器。

Calvin Klein母公司在北美裁员450人，关闭162家门店

PVH公司周二表示，由于冠状病毒危机对服装行业造成严重破坏，该公司将在北美裁员450人，并关闭旗下经营的Van Heusen和IZOD等品牌的162家零售店。

菲亚特克莱斯勒和标致雪铁龙将合并后的公司更名为Stellantis

菲亚特克莱斯勒和法国汽车制造商标致雪铁龙集团宣布，计划将二者新合并的公司命名为“STELLANTIS”。根据两家公司发布的联合声明，这个名字源于拉丁语动词“stello”，意思是“让星星熠熠生辉”。Stellantis将只用于企业层面，该公司旗下的阿尔法-罗密欧、克莱斯勒、菲亚特、吉普和标致等汽车品牌将保持不变。

二、互联网平台

央视3.15晚会曝光趣头条广告乱象

昨日，央视举行3.15消费者晚会，曝光趣头条广告乱象。此外宝骏汽车、嗨学网、汉堡王等被点名。

传字节跳动计划开发新应用扩大中国业务，不太可能出售TikTok

据外媒Information报道，一名字节跳动投资人称，其母公司字节跳动已向一些投资者表明，公司计划更加专注于中国市场。试图拓展新领域、开发一款新的热门应用程序。另据知情人士透露，字节跳动创始人张一鸣目前不太可能考虑出售TikTok。张一鸣不愿放弃TikTok的价值，依旧有决心打造一家全球公司，出售TikTok将带来一些实际问题：外部人士可以访问字节跳动的计算机代码及其内容推荐引擎。

前阿里高级总监、全球电竞负责人之一冯炜皓已加入字节跳动

据《财经涂鸦》消息，前阿里巴巴高级总监、全球电竞负责人之一的冯炜皓不久前已加入字节跳动。在阿里（体育）任职期间，冯炜皓最主要的一项工作就是参与WESG赛事（世界电子竞技运动会）的运营，这项综合性电竞赛事由阿里体育在2016年推出，每年平均投入1.5亿元人民币。

汪峰京东直播首秀带货超2亿

7月15日，歌手汪峰以“京东秒杀首席直播官”的身份开启京东直播首秀，4小时内带货超2亿，观看人数超915万。此次选品覆盖了母婴、酒水、零食、数码、家电等多个品类的30多款商品，后续汪峰还将继续在京东直播间带货。

天猫正式开启新品牌成长计划

近日，天猫正式开启新品牌成长计划，计划在 2 年内助推 5000 个品牌成为所在行业的独角兽。为解决“如何从 0 到 1 打造爆款、如何吸引 95 后年轻用户”等行业难题，天猫将从新品孵化、设计赋能、营销加持、内容运营等方面，为“新手上路”的商家，提供“保姆式”护航服务。

寺库2020财年一季度营收达10.05亿元，GMV同比增长12.2%

寺库于7月16日美股盘前发布2020财年一季度财报。数据显示，该季度GMV同比增长12.2%达到24.76亿元，总订单同比增长11.6%达到72.3万单。营收达10.05亿元，毛利润达到1.6亿元，非国际通用会计准则（Non GAAP）下，归属寺库股东净亏损为4260万元。

贝壳找房与腾讯达成合作，为QQ浏览器、天天快报等提供房产服务内容

近日贝壳找房与腾讯达成合作，为腾讯系QQ浏览器、看点快报、QQ看点等多款信息流产品提供独家房产信息和服务内容。据App数据监测机构QuestMobile，今年6月，贝壳找房系产品移动端MAU（贝壳找房App、链家App、贝壳找房小程序三端）超4500万。

三、服务机构

有赞“销售员”升级代缴个税功能，超200个品牌商家已接入使用

有赞明星营销裂变系统“销售员”升级功能，商家可以使用销售员的个税代缴功能进行个税缴纳，开具发票。据官方披露，6月底，此项功能已全面上线，包括Teenie Weenie、王府井网上商城、阿芙精油、创维等超200个品牌商家已接入使用。

美妆MCN”草莓星球“完成Pre-A轮融资

美妆 MCN”草莓星球“近日完成由悦普集团投资的千万级人民币Pre-A轮融资。目前草莓星球已经签约了20多位粉丝在百万级别的腰部达人，有100家左右的美妆个护资源。

四、案例

宝格丽推出古典动画广告片

宝格丽推出全新Barocko高级珠宝系列，意在礼赞生命的激情与美好事物，并委托西班牙艺术家Ignasi Monreal为新系列打造了一支优雅浪漫的古典动画大片。

必胜客卖热干面了？

必胜客年初就以经典意式肉酱面之名为武汉热干面加油，半年后，必胜客在30周年之际，联合湖北老字号品牌蔡林记，特邀人文综合类媒体三联生活周刊，共同推出30周年创新产品——“干煸风味焗小龙虾热干面”，限量2020份，独宠武汉。

五、趋势洞察

国家统计局：中国第二季度GDP增速由负转正，同比增长3.2%

国家统计局发布上半年中国经济数据，上半年中国经济先降后升，二季度经济增长由负转正，主要指标恢复性增长，经济运行稳步复苏，基本民生保障有力，市场预期总体向好，社会发展大局稳定。初步核算，上半年国内生产总值456614亿元，按可比价格计算同比下降1.6%。分季度看，一季度同比下降6.8%，二季度增长3.2%。

德勤咨询：Covid-19和营销

德勤发布了最新的CMO报告“Covid-19和营销”。有充分的证据表明，由于新冠肺炎的大流行，客户的行为已经发生了变化。毫无疑问，对于几乎所有的受访者（97%）来说，最明显的变化是面对面营销参与度的降低，无论是在销售、参观商店还是在商展上。

随着面对面参与的减少，85%的首席营销官（CMO）对大流行期间推出的新数字产品的开放程度有所提高；84%的CMO则见证了数字体验的价值增加。

过去，美国消费者信任那些重视社会责任而不仅仅是利润的公司。因此，8/10的CMO（79%）对公司“行善”的尝试有了更多的认可。而且，虽然B2B公司一直在齐心协力将目标作为全公司倡议的一部分，但B2C公司比B2B公司更可能经历了客户行为的改变。

六、海外

减少广告浪费需要在这三个方面进行更好的验证

Is advertising waste being driven by lack of technology, incentives, capabilities or all of the above?

To understand the root cause and find solutions, it’s helpful to dive into the primary actors in the media supply chain, as they all bear some responsibility for advertising waste.

Advertisers and agencies keep pumping budgets into a digital media supply chain that is full of holes, with limited forms of control. While the buy side has always demanded more control, there is often a lack of focus, expertise or depth. Publishers are mostly victims, with revenues reduced dramatically by this lack of transparency. Yet, the sell side has not proactively done enough to try to solve these issues either. Ad tech providers are often seen as a double-edged sword, providing opportunities such as one-to-one targeting but also exposing clients to undisclosed fees.

IPG旗下的Acxiom推出ConneCXions解决方案，希望直接连接数字受众

Marketers have historically siloed their known customers from their digital audiences, but that separation prevents brands from reaching consumers throughout their journey.

To bridge that gap, IPG-owned Acxiom on Wednesday launched ConneCXions, a suite of solutions and software applications that helps marketers deploy consistent audience definitions, based on Acxiom’s first-party ID graph, across direct and digital marketing.

“The more brands can tie together marketing technology and advertising technology, the more marketing intelligence they have, and better business outcomes they can create,” said Acxiom CEO Chad Engelgau.

Snapchat现在将允许(一些)品牌拥有自己的个人主页

For the first time, brands will have their own profiles on Snapchat. The social platform will beta test the feature with 30 brands before offering it to all businesses, it hopes, by the end of the year.

The brand profiles, rolled out first to companies including Ben & Jerry’s, Gucci and Target, will serve as landing pages for select video content (that won’t disappear unless the brand wants it to), branded augmented reality lenses and a virtual in-app storefront for brands that use Shopify.

The initiative was created in the image of Snapchat’s public profiles, which were first introduced last year for high-profile creators, influencers and original shows on the app. While brand profiles have mostly the same functions as the public creator profiles, brands will be afforded unique web tools so corporate users—operating as a team—don’t have to work within the mobile app.

“We’re building toward a future where the Snapchat community can engage with businesses of all sizes across the variety of products on our service,” Carolina Arguelles, Snapchat’s global product marketing manager, said in a statement to Adweek.

流媒体收视率发生变化，将随之影响其广告收入

Streaming is no longer taking a backseat to traditional TV. While audiences for years have been shifting their attentions from linear TV to streaming services like Netflix and Hulu, the TV advertising business has been slow to follow suit. That is changing this year.

The streaming wars and the coronavirus crisis have led to increases in streaming viewership. Those increases and the leveling of the streaming playing field between TV networks and digital platforms will lead to streaming accounting for a larger slice of the ad dollars committed in this year’s annual upfront negotiations compared to previous years, according to executives at advertising agencies and TV networks.

Meredith看到程序化广告价格回升至冠状病毒之前的水平

Programmatic advertising has been taking a lot of hits and faced serious changes since the start of the year.

On top of a switch from the dominate use of third-party cookie data to first-party data, the coronavirus has driven CPMs down for publishers across the board as marketers sharply pull back on their advertising spend.

However, there seems to be some light at the end of the tunnel as publishers begin to take action and change up their programmatic strategies. For example, Meredith’s CPMs in June are up 60% from what they were in April, and up 20% from what they were in early March, said Nicole Lesko, svp of data, ad platforms & monetization.

“We’re seeing the impacts of the changes that we’ve made during the lowest of lows and we’ve emerged from it stronger than when we went in,” she said.