甲方

完美日记母公司正式发布“完子心选”

6月8日，完美日记母公司逸仙电商正式发布旗下战略新品牌“完子心选”（Abby’s Choice）。该品牌目标为18-28岁年轻大学生和白领女性，产品线涵盖护肤、彩妆、个护及美容仪器等。同日，AbbysChoice天猫旗舰店、广州市正佳广场门店和成都市春熙路门店三店一同发布。

英国果汁品牌「innocent天真」进入中国

6 月 5 日，英国果汁品牌 innocent 正式进入中国市场，上线 3 款产品，在盒马、Ole、超级物种、G-Super绿地优选、罗森等商超渠道销售，但目前仅限于江浙沪地区。同时，其官方微博账号和微信公众号也已上线。

欧莱雅发起中国首个美妆科技初创挑战赛

6 月 5 日，欧莱雅中国首届「BIG BANG 美妆科技创造营」在上海启动，为中国首个美妆科技初创挑战赛。该赛事将云邀请全国科技初创企业参与，与欧莱雅一起共创美妆科技解决方案。

比赛设定 3 个赛道——「玩美新体验」、「引领新运营」、「预见新产研」，分别对应 3 个关键领域：消费者体验、供应链运营、和新形态、新功效、新体验的未来产品。

烧烤连锁品牌“很久以前羊肉串”获近亿元B轮融资，黑蚁资本独家投资

烧烤连锁品牌“很久以前羊肉串”近日已完成近亿元B轮融资，由黑蚁资本独家投资。很久以前羊肉串创立于2008年，以严选优质羊肉为主打单品，营造无烟的自主烧烤体验。截至2019年年底，很久以前羊肉串已在北京、上海等地开出59家门店。

快手带来“小人物的奥利给”

快手在 6 月 6 号当天发布了宣传片《看见》，也寓意着快手老铁 66。影片模仿了《后浪》形式，请来“奥利给”大叔黄春生作为演讲人，通过展现快手上普通人参差百态的生活，鼓励大家要热爱生活，对生活要有态度，不要带着傲慢与偏见看待世界。

字节跳动关闭“今日头条”海外版TopBuzz

全球热门的中国短视频应用程序抖音TikTok的母公司字节跳动关闭了其“今日头条”的海外新闻应用程序TopBuzz。字节跳动星期五（6月5日）在给路透社的一份声明中说：“我们很高兴在TopBuzz完成的使命，但我们决定其他业务领域将是我们未来的重心。”

路透社分析称，关闭TopBuzz突显出中国公司字节跳动进军全球市场的举措并不那么一帆风顺，尽管抖音取得了巨大的成功。

拼多多与广州白云区达成战略合作，上线首个“美妆优品馆”

广州白云区与拼多多合作主办的“美妆优品馆启动仪式暨直播节”活动在广州举行。在此次活动上，白云区与拼多多达成战略合作，双方将以美妆产业为起点，开展合作。白云区“美妆优品馆”也将正式入驻拼多多，区辖属的阿道夫、水密码、卡姿兰、韩后等品牌均将入驻优品馆。

网易CEO丁磊快手直播首秀，推荐网易严选商品

6月11日晚8点，网易CEO丁磊将首次尝试快手直播，在“丁磊-严选直播间”推荐网易严选优质商品，包括丁磊自用好物、美食酒水、夏季热卖等热门主题。知名快嘴华少也将加入丁磊此次直播，担当主持。

主持人周涛拼多多直播首秀带货1.4亿元

6月6日，主持人周涛在拼多多618官方直播间带货直播首秀。据拼多多方面消息，在近4个小时的直播中，总观看人数超过1600万，带货超1.4亿元。其中，补贴价4299元的iPhone 11成为该场销量冠军，单场销量超14000台，单品成交额超6000万元。

字节上线“番茄畅听”App

字节跳动推出了一款名为“番茄畅听”的App，其Slogan采用了番茄小说App的“免费好书，尽在番茄”。该产品是将番茄小说中的海量正版小说，以音频的形式播放出来，同时采用了AI真人主播的声音。

陌陌上线同城视频恋爱交友软件“对对”

陌陌正在测试一款名为“对对”的新社交产品，该产品是基于同城恋爱的交友软件，通过线上视频聊天的方式，帮助用户认识新朋友。

蚂蚁集团数据库业务OceanBase独立，胡晓明任董事长

蚂蚁集团6月8日宣布，将自研数据库产品OceanBase独立进行公司化运作，成立由蚂蚁100%控股的数据库公司北京奥星贝斯科技，并由蚂蚁集团CEO胡晓明亲自担任董事长。据了解，新公司将在今年内发布重大版本升级，在原有功能基础上增加分析型业务处理能力，OceanBase 将升级为一款支持HTAP混合负载的企业级分布式数据库。

乙方

第四范式与联想达成战略合作

近日，第四范式与联想达成战略合作——第四范式将作为联想安卓事业部智能软件供应商，在内容生态、服务体系、人机交互等方面为联想平板电脑提供全方位AI技术。

媒介

快手616寺库奢侈品专场成交1.05亿

6月7日，快手616品质购物节迎来寺库奢侈品专场，这是快手电商首次尝试做大规模奢侈带货，爱马仕、LV、阿玛尼、Gucci等数十个奢侈品品牌及上百款大牌商品出现了快手直播间，经过5个多小时的直播，最终成交1.05亿。

央视新闻点名虎牙和斗鱼：借免费网课向学生推广网游

央视新闻官方微博账号点名虎牙和斗鱼，因其借免费网课向学生推广网游。央视新闻表示，今年2月初，虎牙直播称“停课不停学”，开通免费上网课渠道。然而，在虎牙直播App中，一打开，首先弹出的却是各种网游的兴趣选项，学习栏目被放在最后，要进行网络学习，先要浏览大量游戏、交友信息；所谓的免费网课页面中，也有大量精心包装的游戏广告。类似的情况也出现在斗鱼平台。

虎牙直播回应被央视新闻点名：广告已下线

虎牙官方回应称，央视报道中提及的未成年人消费投诉，平台已核实情况并完成退款。虎牙方面表示，业务初衷是为疫情期间方便用户学习上网课紧急推出的线上教育板块，并没有任何主动商业性推广的目的。由于上线时间紧张，部分产品功能也在持续改进中。针对央视报道中提到的品类商业元素，平台也进行了紧急修改，目前“一起学”板块的广告已下线。

趋势

Sensor Tower：5月抖音及海外版TikTok收入9570万美元，同比增逾10倍

Sensor Tower商店情报数据显示，2020年5月抖音及海外版TikTok在全球App Store和Google Play收入超过9570万美元，是去年5月的10.6倍，蝉联全球移动应用收入榜冠军。其中，大约89%的收入来自中国市场；美国市场排名第二，贡献了6.2%的收入；土耳其市场排名第三，占1.2%。

Qustodio：欧美孩子在TikTok花费时间几乎已跟YouTube持平

据外媒报道，一项针对儿童应用使用和习惯的新研究显示，YouTube的主导地位正面临重大威胁，因为现在孩子们开始把时间分散到该平台以外的其他应用，比如TikTok、Netflix以及Roblox等手机游戏等。

调查显示，4至15岁的孩子平均每天会花85分钟的时间观看YouTube视频，相比之下，他们每天也会花80分钟在TikTok上。报告发现，后者还推动了儿童社交应用使用量，2019年和2020年分别上升了100%和200%。

WTC：2020未来的消费者报告

Wunderman Thompson Commerce（WTC）新报告“未来的消费者2020”。在主要的电子商务市场，超过60%的消费者（63%）开始在亚马逊上进行在线购物搜索，超过了那些从搜索引擎开始购买之旅的消费者比例。

在接受调查的1.4万多名在线购物者中约有一半（48%）通过搜索引擎开启购买之旅。尽管谷歌购物广告的点击率去年有所下降，这使得这个渠道对零售商仍然具有吸引力。零售商网站是1/3的消费者（33%）开始产品搜索的地方，紧随其后的是其他市场（25%）和客户想要的品牌网站（21%）。在比较网站（10%）和社交媒体（8%）开始的消费者较少。

网络购物消费者越来越多地关注一些初始触点，消费者在找到灵感的时候就会受到影响。亚马逊位居榜首，超过一半的受访者（52%）声称他们在该网站上找到了购物灵感。亚马逊的一系列产品和用户界面使其超越了交易体验；搜索引擎紧随其后（51%）。

海外

发布商看到视频广告收入开始在Facebook、Snapchat、YouTube上反弹

The recovery has started. Maybe.

Since bottoming out in early April, publishers have seen video ad dollars rebound across Facebook, Snapchat and YouTube, according to five publishers interviewed for this article. For most of the publishers, revenue has not recovered entirely as ad prices remain below pre-crisis levels. But the upward trajectory has given publishers hope that “the worst of the storm has passed,” as one publisher put it before adding, “Those are famous last words.”

Even as shelter-at-home orders have eased in some states, publishers have seen viewership remain high as CPMs have ticked up across Facebook, Snapchat and YouTube. Those factors, combined with publishers posting more videos and longer videos that can carry more ads, has helped to reverse the revenue slide for publishers.

“RPMs and CPMs are on a steady trajectory up, and we’re starting to see them on most platforms back to where they were in early March,” said a second publisher, referring to the revenue received for every thousand views and the price per thousand ad impressions.

随着零售商重新开张，Z世代和千禧一代仍然保持谨慎乐观

The novel coronavirus pandemic has ravaged many retailers in the U.S., leaving some legacy organizations announcing bankruptcies and others reeling from layoffs.

However, some consumers are starting to feel as though we’re coming out on the other end of the pandemic as states across the U.S. slowly start to lift lockdown orders and allow businesses to reopen in phases. While many would be more comfortable staying at home and continuing to place most of their orders online, there are factions of each generation that are ready to start loosening their own personal restrictions for certain must-have items. According to a Brand Sentiment Navigator survey conducted by Vesta of 5,669 participants, Gen Zers intend to shop in-store for personal care/beauty care (71%), clothing (71%) and entertainment (33%) items, while millennials (28%) are more focused on prioritizing baby products, highlighting a sharp distinction between the two generations.

Half of those surveyed are going to wait at home within the first two weeks of nonessential businesses reopening before they take up their errands again, with Gen Z showing more of an eagerness to get back into a regular shopping routine. But over a quarter of people (27%) feel it’s still too early to tell what is going to happen as businesses reopen, and 37% are worried about a resurgence of the virus if businesses proceed too lightly.

美国总检察长要求谷歌广告技术业务拆分

Speaking of Google’s antitrust situation, US state attorneys general are leaning toward a suit pushing for the breakup of Google’s ad tech business, CNBC reports. All 50 states have been examining Google’s search, Android and ad tech businesses for potential violations. But a breakup isn’t imminent. CNBC’s anonymous sources also say the AGs may only pursue fines and changes to Google’s policy, or commitments Google must uphold via a consent decree (like, say, allowing other ad tech companies equivalent access to YouTube inventory). “In Google’s case, pushing for a breakup of its ad technology business may be difficult, some lawyers say, because it does not exist as a stand-alone unit easily hived off.”

深陷种族主义泥潭的广告业，要恢复元气还有很长的路要走

In the wake of George Floyd’s death companies have turned anti-racism into a PR exercise. Their messages of support are closer to obligation than a commitment to driving any meaningful change.

Otherwise, they might have thought to at least ensure those messages looked different. In the rush to show they’re not silent on racism, companies littered social feeds with the same branded black-and-white platitudes of “thoughts and prayers” that all merged into an amorphous blob.

Granted, some of those branded messages are more thoughtful than others, but ultimately they’re all saying the same thing in the same way. They all say they’re fighting racism, but few call out the white supremacy that underpins it. In fact, most of those messages have even failed to acknowledge the life-threatening force wielded by police on black people. It’s far easier for these companies to talk about racism as an act of hate than it is to take a stand against the deeper more systemic ways black people experience racism. It’s this ignorance of the effects of racism that’s made the messaging from many of these companies sound hollow.

“永远不要浪费好危机”：出版商将迎来第二轮裁员

State intervention and government prop-ups have led some media companies to approach job cuts by stage. The initial cuts were often less than the declines in ad revenue these companies faced. In the U.S., the overall unemployment rate surprisingly fell in May, thanks in large part to government loans to employers as well as hiring of part-time workers for essential services.

But as that money runs out, and fears of a second coronavirus spike in the fall bubble up, media companies look set to face hard choices, particularly as the downturn in ad revenue moves from a second-quarter issue to a full year slide. Few CROs see a “V-shaped recovery” for ads this year.

In Germany, where restaurants and schools are opening, most major media companies received subsidies covering up to 67% of employee wages to avoid making large scale redundancies. This has meant that the unemployment rate in April was 3.5%, up from 3.1% from April 2019, according to Eurostat.