甲方

视频连线浑水创始人：瑞幸造假比自曝的22亿更严重

骗局诞生背后，在瑞幸这场资本盛宴里，业界一线的会计师事务所、承销商和一级市场投资人几乎集体“失灵”，他们是骗局的参与者，是无辜的受害人，还是选择性忽视风险的包容者？

骗局诞生背后，在瑞幸这场资本盛宴里，业界一线的会计师事务所、承销商和一级市场投资人几乎集体“失灵”，他们是骗局的参与者，是无辜的受害人，还是选择性忽视风险的包容者？正如Carson所说，在长期经济刺激政策的驱动下，投资人的风险管理意识似乎已被麻痹：“我们指出了欺诈行为，但是市场似乎并不在乎。”

传百度或将收购触手直播

百度或将收购触手直播，此前，触手直播与百度在业务层面已经开始深度合作。截至发稿，百度方面暂未对此进行回复。

京东小程序开放平台正式发布

京东宣布京东小程序开放平台正式发布。据官方介绍，京东小程序打通京东App、京东金融App、京麦App等多个App平台，覆盖家电、数码、母婴、汽车、体育、教育、智能家居、酒店等众多场景。

Switch 3月在美销量翻番，《动森》成为当月销量最高的游戏

4月22日，据外媒报道，NPD Group 发布的数据显示，2020年3月，任天堂Switch游戏机在美国的销量相比去年同期提升了一倍有余，《动物之森》成为当月销量最高的游戏，它也是今年截止到目前销量第二高的游戏。另据报告，除了Switch之外，PlayStation 4和Xbox One在美国的销量同样有所上涨，相比去年同期均提升了25%。

迪卡侬邀请“全国胖友”动起来

迪卡侬推出广告片，表现运动的大门对所有人敞开，献给热爱运动的每个人，以此宣传 24 日迪卡侬天猫超级品牌日的活动。

罗志祥成为纯甄代言人

纯甄宣布罗志祥成为品牌代言人，亚洲舞王遇上料实材真的纯甄，演绎潮流与实力的碰撞。

字节跳动推出“飞书极速版”独立App

字节跳动于4月21日推出“飞书极速版”独立App，这是继2月27日上线“飞书会议”后，字节跳动打造的又一款飞书To B系列产品。飞书极速版App与飞书主App存在互斥，即不能在手机后台共存，账号一旦登陆其中一个App，另一App的登陆状态将自动下线。从产品特征来看，相较于主App，极速版产品最明显的变化是减少了“工作台”的部分。

阿里巴巴升级新国货计划扶持国货品牌

阿里巴巴宣布升级“新国货计划2020”，据官方介绍，过去一年，新国货计划已帮助134个国产品牌在天猫上年销售额超过10亿、52个老字号年销售额过亿，上海、北京、广东、浙江、四川最多。同时，100多万国货商家通过天猫海外、Lazada、速卖通等平台出海。

乙方

外媒曝旷视IPO新进展：港股正常推进，或将采用“A+H"模式

昨日有外媒报道称，旷视科技或将筹备科创板上市。旷视官方对此表示，不予置评。

浪潮与寒武纪签约，联合开发人工智能解决方案

人工智能计算品牌浪潮与AI芯片企业中科寒武纪科技股份有限公司在京宣布双方签署元脑战略合作协议。双方合作范畴将从产品适配扩展到联合开发面向特定行业场景的人工智能解决方案。

快手商业化推出“开眼快创”广告创意服务平台

近日，快手商业化推出“开眼快创”广告创意服务平台，同步上线PC端和App端。据官方介绍，“开眼快创”提供体系化学习板块，整理了快手磁力引擎在营销体系、产品技术、内容等方面的进化升级以及行业创意方法论，提供资讯分享、学习课程及研究报告。

媒介

不再使用“免广告”，取消自动续费…爱奇艺、腾讯视频、喜马拉雅等11家音视频网站整改了

据浙江省消保委官方微信20日消息，截止至4月17日，爱奇艺、腾讯视频等11家视频、音频网站先后向浙江省消保委发来整改回复函，就4月8日省消保委约谈会中提到的相关问题进行了相应整改。针对广告特权描述不清问题，11家视音频网站表示已全面修改宣传页面，不再使用“免广告”、“跳广告”、“去广告”等绝对性描述宣传用语；类似开屏广告等窗口，会以显著方式提醒消费者可手动跳过；同时进一步界定会员广告权益，明确告知消费者所享有的广告特权范围。

Netflix付费会员增加1577万

Netflix21日发布消息称，全球付费会员数截至3月底已达1亿8286万人，较去年12月底增加1577万人，增幅为9%，达到市场预计的2倍左右。

趋势

去哪儿网：预计五一与清明假期相比出游旅客量增近4成

去哪儿网平台预计今年五一假期，出游旅客量与清明假期相比增长近4成，其中半数为90后游客，80后游客占比达22%，00后游客占比为7%。国内度假型酒店预订量周对周环比增2.36倍。从游客出行结构来看，家庭游占比58%，情侣出游占比达23%。

2020抖音直播数据图谱

图谱显示，各行各业正在抖音直播间里展现出蓬勃的生命力：直播带货成为疫情下商家自救的重要手段，各地政府工作人员也纷纷化身“主播”，直播推介当地农产品；直播成为疫情期间在家学习的新方式，北京大学、清华大学等国内著名高校先后在抖音开播，为用户带去优质课程；文化娱乐方面，“云赏樱”、“云健身”等直播活动更是丰富了大家的精神文化生活。

海外

WPP将在90天内关闭数字解决方案咨询公司Triad

WPP will shutter retail media agency Triad within 90 days. Some employees have already been laid off, and others will stay for a transition period, according to Ad Age sources. WPP bought Triad in 2016 for a reported $300 million to grow its ecommerce business under Xaxis. But when flagship client Walmart started in-housing ad sales and tech last year, Triad’s number was up. In late 2019, Walmart-owned Sam’s Club acquired some of Triad’s ad tech IP and a few of its executives.

在新冠病毒期间，Snap使用率上升，但广告营收增长却下降

Snap is seeing a boost in user activity but a dip in advertiser spend in the wake of COVID-19.

Daily active users reached 229 million in the first quarter, growing across all regions and on Android and iOS, the company announced Tuesday in its Q1 2020 earnings report. That represents a 20% increase from the year before and a 5% increase over Q4.

Snap’s revenues soared 44% YoY to $462 million on the back of a strong January and February. Its stock was up roughly 20% in after-hours trading.

Ad spend growth rang in at about 58% in January and February but declined to roughly 25% in March, CFO Derek Andersen said during Snap’s earnings call.

“The economic environment has become challenging for many of our advertising partners,” he said.

Still, people are engaging with Snapchat more than ever. Communication with friends was up 30% in the last week of March compared to the last week of January, and average time spent on Snapchat increased 20% during the same period.

Given the uncertainty, Snap declined to give guidance for the rest of the year but pegged Q2 revenue growth at 15% through April 19.

“We’re cautiously optimistic that as we return to some sense of normalcy, we could see the business recover,” Spiegel said.

一个永久的转变：像亚马逊这样的零售巨头正在获得品牌主更多的营销支出

Add retail media to the (small) list of winners from much of the world being forced to stay at home.

For the advertisers in areas like clothing, pharmaceuticals, electronics, personal care and, in particular, consumer packaged goods media agency execs say ad dollars are moving toward retail and grocery media channels from Amazon, Walmart, Target and others. Ad buyers see this an acceleration of a trend toward retail media channels that was already happening in the market, driven by the deep purchase data held by those ringing up purchases.

“We have seen a huge increase/shift in dollars to retail media across most of our [consumer goods] clients,” said Kacie McKee, head of ecommerce for Wavemaker. “Those that previously held off or only participated in small doses, have asked for full support and coverage. We anticipate this trend to continue to build and to hold.”

Nick Drabicky, vp of client strategy at PMG, has seen a 45% increase in retail media ad spending by clients over the last two weeks. “We believe this is a permanent shift, not a temporary shift,” said Drabicky. “We are investing more in Target, Amazon and Walmart than we ever have.”

Covid-19推动品牌重新评估3种社交营销策略

For years, social media teams for brands all over the world advocated for resources to be more than just a distribution channel for marketing assets. They presented data, they touted growth numbers, and they elevated the best of their community content to executives to show just how powerful these channels were.

How do I know this? I was one of them. And I work with these types of organizations every day still as a consultant.

Up until a few months ago, the teams looking after these social channels were managing brands. Distributing brand messaging from a larger campaign, maintaining a presence on social to check a box or operating on a shoestring budget to build their social-first strategy inch by inch. Then Covid-19 hit; their brands started pulling advertising spend from out of home, TV, radio and all of the other traditional avenues a brand would allocate money to. Agencies were put on notice, and we collectively entered an entirely new space as marketers.

With everyone sheltered in place, where would attention turn? In that moment, every brand’s social media strategy went from nice to have to a necessity.