甲方

日内瓦车展取消，多家车企转向“云直播”

日内瓦国际车展，因新冠肺炎疫情被取消，多家车企纷纷将计划在此次车展上举行的新车发布会转为线上直播。23家车企（品牌）在日内瓦车展官方渠道进行线上发布会，还有一些车企通过自己渠道进行直播发布会，也有直接取消发布会的车企。宝马、奔驰、奥迪、大众、现代等多个车企在公司总部进行线上发布。

2020谷歌海外流量变现被封事件，最新政策解读

近期，谷歌在Google Play应用商店 “霸道”地直接下架了近600款安卓应用，并禁止那些开发者进入Play软件商店及其广告联盟AdManager，AdMob服务。据悉，本次删除的应用已累计安装了45亿次以上，并且主要来自中国、香港、新加坡和印度。中国的大面积出海开发者与出海广告代理的帐号均被封。

如涵2020财年三季度营收4.821亿元，同比增长25%

如涵控股发布该公司截至2019年12月31日的2020财年第三季度财报。财报显示，如涵控股第三季度净收入为人民币4.821亿元，同比增长25%；归属于公司的第三季度调整后净利润为2100万元，去年同期归属于公司的调整后净利润为1550万元，同比增长35%。

大众集团2019年营业利润169亿欧元，同比增长21.8%

近日，大众集团发布2019年业绩报告。数据显示，大众全年销售收入达2526亿欧元，同比增长7.1%；未计入特殊项目支出的营业利润达193亿欧元，同比增长12.8%；营业利润为169亿欧元，同比增长21.8%。大众汽车表示，利润大涨的原因在于：第一，高利润SUV车型销售强劲。2019年，SUV车型销量占比为40%，去年同期则不到25%。第二，柴油排放门造成的“特殊项目支出”由32亿欧元减少至23亿欧元。

雷克萨斯记录车主的平常风景

雷克萨斯推出“平常风景”车主 vlog 栏目，邀请了 8 位来自不同行业、不同地区的雷克萨斯车主，在这个特殊时期，用 vlog 记录他们的再普通不过的日常，鼓励大家去欣赏身边最可贵的风景。

太平鸟女装与花木兰打造联名时装系列

太平鸟女携手迪士尼 IP 花木兰打造联名时装系列“花木兰的新衣” ，将木兰精神与中国服饰文化注入新季潮装，展现女子柔美同时也体现力量感，制造特立独行的现代派侠气。

施乐宣布要约收购惠普全部流通股

据外媒报道，施乐周一宣布，将通过公开要约收购的方式收购所有的惠普流通股。施乐在声明中称，该公司向惠普股东提出每股24美元的现金加股票收购报价。惠普股东每股可获18.40美元现金，加上0.149股施乐股票。该要约收购方案将会在4月21日到期。施乐称，合并两家公司将每年节省20亿美元成本，并带来逾10亿美元的额外营收增长。惠普董事会此前已多次拒绝施乐提出的收购要约。

苏宁回应“全员参与社群推广带货”：管理干部深入一线

近日，网传苏宁要求全体苏宁全产业的管理干部参与苏宁推客等社群销售。对此，苏宁方面表示，目前的特殊形势下，苏宁通过多年积累的O2O能力让宅经济发挥最大价值，也成为“苏宁推客”社群营销产品的机遇与使命。从苏宁全国门店的专业销售人员到苏宁小店管理的小区团长，再到苏宁全国的管理人员，都是苏宁通过社群全心服务身边用户的排头兵；而社交电商的方式要求管理干部深入一线，也能更好地了解用户需求。

联合利华声称其1.4万人管理团队女性占比达到一半

联合利华周二表示，其全球管理团队已实现性别均衡，较原计划提前一年。该公司表示，其全球1.4万名管理人员中，女性占比已从10年前的38%升至50%，其中包括财政部门，这是一个女性历来任职人数不足的领域。联合利华董事会的大约一半成员也是女性。联合利华人力资源主管莱娜·奈尔说：“女性占了我们消费者的大多数，我们的成功归功于她们。”

淘宝：2月新开直播商家数环比上涨719%

据淘宝方面介绍，2月新开淘宝直播商家数环比上涨719%，此外，2月份淘宝直播商家获得的订单总量，平均每周都以20%的速度增长，成交金额比去年翻倍。

乙方

微盟：将尽快上线在线赔付系统，履行赔付计划

微盟集团公告称，公司已完成SaaS业务数据恢复上线。对于部分使用本公司提供的临时过渡方案的商家，其店铺迁移将于2020年3月4日上午10点完成；将尽快上线在线赔付系统，积极履行赔付计划。

媒介

电通安吉斯再丢英特尔全球创意业务

据麦迪逊邦报道，事不顺的电通集团，又有新的烦心事儿。经过长达6个月的比稿，WPP集团旗下的VMLY&R赢得了英特尔（Intel）的全球创意业务。同时，将在亚太、欧洲、北美和拉美四大地区执行具体的在地化营销。而电通安吉斯旗下麦利博文（McGarryBowen）自2014年开始领衔英特尔全球领衔创意业务，此次也参与了比稿竞标，仅保留住其全球性社交媒体创意事务。

小红书社区负责人柯南：2月以来小红书美食品类消费DAU一度超过美妆

3月2日，小红书社区负责人柯南在内部广场对谈中透露，2月份以来，小红书美食品类消费DAU一度超过美妆，成为站内第一大垂直品类。小红书的社区数据显示，美食、文化娱乐、运动健身、医疗健康和教育成为过去一个月新增发布量最多的品类。小红书在社区里发起的宅家话题中，“宅家美食不重样”、 “宅家大作战”的话题浏览量分别达3.9亿、5亿，其中“宅家美食不重样”话题相关笔记超过51万篇。

趋势

RSA Security：2019年数据隐私和安全报告

RSA Security发布了“2019年数据隐私和安全报告”。近年来，消费者对众多备受瞩目的数据泄露事件的强烈反应暴露了数字化转型的潜在风险：失去客户信任。RSA对法国、德国、英国和美国的6000多名成年人进行了调查，探索了伦理数据使用的细微差别，揭示了消费者对数据隐私的看法。

只有不到一半的消费者（48%）认为公司可以通过道德方式使用他们的数据，57%的消费者在数据泄露事件发生时将责任归咎于公司，甚至比归咎于黑客的比例更高。尽管消费者更加关注其隐私，但他们仍然表现出不良的网络习惯：73%的网民承认他们在许多网站上重复使用相同的密码，这让他们更容易受到攻击。

QuestMobile战疫报告：本地生活近7000万DAU近乎腰斩

QuestMobile发布《2020中国移动泛生活篇“战疫”专题报告》，数据显示，受疫情影响，出行服务接近1.6亿DAU在春节期间跌到9095万，春节后再度降至7143万。从生活服务来看，整体轻微下降，其中，本地生活近7000万DAU近乎腰斩，直到春节后勉强止跌；外卖服务3000万DAU同样腰斩；而分类信息、电子政务和运营商服务等等，则出现了上涨。

海外

即使媒体发生了变化，对CTO的需求仍然保持不变

Want to know how the media industry is changing? Take a glimpse at the job description of any publisher’s chief technology officer.

While the position isn’t a new one for media companies, the role sits at the frontlines of an industry that’s constantly evolving to stay alive. The job’s expansive responsibilities could very well symbolize just how many battles media companies are waging.

Media companies like Fortune and Verizon Media have had to recently consider what they want in a CTO. Is it ad tech? Web architecture? Keeping bots at bay? Some, like Condé Nast, opt for a hybrid CTO-chief product officer role that attempts to tie tech and product together in one position. But no matter the company, the CTO has become a vital position inside publishing houses—and for good reason.

疫情反推百威英博DTC业务迅速增长

Like many businesses, Anheuser-Busch InBev it taking a hit from the spread of the coronavirus. In AB InBev’s case to the tune of $285 million in lost revenue. But the silver lining: The health crisis is spurring further growth in AB InBev’s direct-to-consumer sales, which amount to around $1 billion annually.

“Our DTC business in China is growing very fast because people are at home are demanding more deliveries in a market where we have a large share of the e-commerce channel,”CEO Carlos Brito told Digiday on the earnings call.

In turn, some of brewer’s media dollars are following those consumers, Brito said. He added: “We’ve relocated resources where possible to home channels like the growing e-commerce one.”

As much as media budgets in China are in a state of flux as marketers grapple with the widespread impact of the virus, some marketers are doubling down on online media. Advertisers like P&G have noticed that those shoppers stuck at home are buying more of their goods online.

AT&T增加了新的机顶盒电视服务

DirecTV customers are dropping satellite TV, so AT&T is introducing a new kind of set-top box device to attract cord cutters, the Wall Street Journal reports. AT&T TV, launched Monday, is a set-top box offering that streams live TV over the internet alongside SVOD and AVOD apps. Its basic package includes more than 100 channels at $49.99 per month, and comes with a Google Assistant integration. The new box can be self-installed, making it much cheaper to set up than a satellite dish. And for AT&T, the service will be cheaper to go to market – DirecTV spent $800 on average to acquire every single new customer it gained last year. And because AT&T TV comes via broadband internet, subscribers to rival MVPD providers could also sign up. AT&T TV adds another service to the telco’s slew of video offerings. “This is where the market is headed,” said Jeff McElfresh, who heads up AT&T’s communication division.

因竞争加剧和隐私问题，TikTok英国业务增长或将放缓

Social video app TikTok will continues to grow its user base in the UK over the next couple of years, but growth will be slower than the explosive growth seen to date, as competition heats up and concerns grow among marketers, according to eMarketer’s latest forecasts.

In 2019, the platform saw 205.3 per cent growth in as it drew in a huge number of users, especially children and teens. This year, eMarketer forecasts that TikTok’s UK user base will grow by 67 to 8.12m people. By 2021, it will surpass 10 million, growing by around 25 per cent. But growth will slow to single digits in 2022, as the app becomes heavily saturated among core younger users.

“TikTok had a breakout year in 2019, and it is incredibly popular among teens at this point,” said eMarketer principal analyst, Debra Aho Williamson. “Some are spending multiple hours per day on the app, which is a testament to the incredible stickiness of its scrolling video format. But it has yet to develop a strong following among older generations.”

Wayne Gattinella离职后，广告技术公司DoubleVerify正在寻找新的CEO

Wayne Gattinella, CEO of ad tech company DoubleVerify, stepped down following a report by the New York Post about his private life.

Gattinella described the February 22 story which made fresh allegations over the death of a deceased former colleague, with whom it is alleged he had an extramarital affair, as “false and defamatory.”

Gattinella stepped down as president and CEO of DoubleVerify late Friday “by mutual agreement” with the company’s board of directors, according to a statement on the company’s website that was later unearthed by Adweek. DoubleVerify is now working with “a leading executive search firm” to find a permanent successor with a source telling Adweek recruitment firm Spencer Stuart is involved with this hunt.

In the interim, ad industry veteran and DoubleVerify board member Laura Desmond will lead the recently established “office of the CEO” which will assume Gattinella’s responsibilities until a permanent successor is appointed.