甲方

一加：计划2020年在印度50个城市开设100家体验店

据91mobiles报道，一加公司将于2020年发力印度的线下市场，目标是在50个城市中拥有100家自己的体验店。一加公司计划在2020年进一步扩大在印度市场的业务，目前已经和总部位于孟买的线下零售商SRK合作，建立了线下商店网络。除此之外，一加还将开设更多自己的体验店。

瑞幸咖啡回应“在华门店数量首超星巴克”：不予置评

据美国数据公司Thinknum发布的消息，截止12月16日，瑞幸咖啡在华门店数达到4910家，较星巴克同期门店数多出600家。瑞幸咖啡方面表示对此“不予置评”。

真功夫餐饮被李小龙公司起诉，要求停用李小龙形象

使用酷似李小龙形象图标长达15年的真功夫餐饮，被Bruce Lee Enterprises， LLC（李小龙有限责任公司）诉至上海二中院，索赔2亿。信息显示，李小龙公司法人代表为李小龙女儿，公司要求真功夫立即停止使用李小龙形象、在媒体版面上连续90日澄清其与李小龙无关，并请求法院判令真功夫赔偿其经济损失2.1亿元，以及维权合理开支8.8万元。

乙方

亚马逊催生虚假评论水军公司：一条评论收116元人民币

据外媒最新消息，亚马逊上的卖家正在从专业公司购买虚假评论，行业内已经出现了专业操作的虚假评论水军公司，每一条虚假评论的价格为15欧元（相当于116元人民币）。外媒的一项调查发现，这些评论被营销公司在灰色市场标价出售，这些水军公司使用一大群所谓的“测试人员”在网上发布四星和五星评论。

Dish公司正在和谷歌、亚马逊、苹果等科技巨头进行沟通

Dish公司正在和谷歌、亚马逊、苹果等科技巨头进行沟通，准备让这些公司参与投资建设美国第四个5G通信网络，做为回报，这些科技巨头将获得一些手机用户的个人信息。

文旅部透露明年文化旅游促消费大招

文化和旅游部产业发展司司长高政24日表示，为激发文旅活力，促进经济发展，将从八项重点工作入手，包括：点亮夜间经济拓展消费新时间，推动夜间文旅消费规模持续扩大；改善文化和旅游消费环境；提升入境旅游环境等。同时，加速推进文化和旅游消费试点示范城市建设工作、融合发展拓展消费新空间、用消费金融为文旅消费赋能，加大金融支持文旅消费也是释放文旅产业活力的重要举措。

聚划算百亿补贴访问超5000万人次

阿里巴巴聚划算宣布，自聚划算百亿补贴12月11日上线以来，活动页面累计访问已突破5000万人次。聚划算运营总经理陈浩透露，聚划算百亿补贴目前上线的商品已经超过1000款，均系全网最低价。

媒介

快手成2020春晚独家互动合作伙伴，首次采用“视频+点赞”形式

快手与中央广播电视总台2020年《春节联欢晚会》独家互动合作发布会在北京召开，快手成为继BAT后又一家拿到春晚红包项目的互联网企业。鼠年春晚红包互动主题为“点赞中国年”，据快手方面介绍，鼠年春晚的红包互动将不同于往年的图文形式，快手将带来“视频+点赞”玩法，在除夕当晚发放10亿元现金红包。此外，快手正围绕2020年春晚策划666场预热活动，部分已经上线。

Facebook在旗下游戏平台发布两款游戏

12月26日消息，Facebook在旗下游戏平台Facebook Gaming发布的两款游戏为Pokémon Tower Battle、Pokémon Medallion Battle。

Twitter出现新漏洞，可将1700万个手机号与账户匹配

安全研究员Ibrahim Balic称，利用Twitter安卓应用程序中的一个漏洞，将1700万个电话号码与Twitter用户帐户进行了匹配，并且可以通过Twitter的联系人上传功能上传生成的全部电话号码列表。

他说，Twitter的联系人上传功能不接受顺序格式的电话号码列表。他生成了20多亿个电话号码，然后将这些号码随机化，通过Android端应用上传到Twitter上。（Balic说这个bug在基于Web的上传功能中不存在。）

在两个月的时间里，Balic匹配了来自以色列、土耳其、伊朗、希腊、亚美尼亚、法国和德国用户的记录，之后遭到Twitter阻止而停止。Twitter发言人表示正在努力“确保这个漏洞不再被利用”。

趋势

报告：中国App印度市场份额降至38%，失去主导地位

近日，移动归因与营销分析平台Appsflyer发布的一份报告显示，2019年第二季度和第三季度，印度版本的Google Play Store和App Store排名前200的应用中，有41％的App来自印度本地开发者，去年为38％。报告称，是中国App份额的减少导致了本土App份额的增加，中国App在印度的市场份额由去年的43%下降至今年的38%。

农业农村部：加快物联网、5G、区块链等技术运用

12月25日，农业农村部网络安全和信息化领导小组召开全体会议。会议指出，要大力推进数字农业建设，加快物联网、区块链、人工智能、5G等现代信息技术运用，以信息化带动农业现代化；统筹推进数字乡村建设，加强农村信息基础设施建设，提升农村改革、乡村治理、乡风文明、人居环境整治等信息化应用水平。

海外监测

1. 2019年Facebook一共陷入46次“激战”

The social network spent most of the year taking on all comers from all sides. Regulators hit Facebook with the biggest fine in history. Conservative firebrands pressured the social network whenever it tried to curb extremist rhetoric from the right. And perhaps the biggest challenge came from the left, with surging presidential candidate Senator Elizabeth Warren demanding the breakup of Facebook, Instagram and WhatsApp.

But Facebook had vowed not to go down quietly, CEO Mark Zuckerberg told his staff near the end of the year in October. "If someone's going to threaten something that existential, you go to the mat and you fight," Zuckerberg was heard saying in a surreptitious recording of a company meeting. It seems the battle may have been worth it: The social network ended the year strong with advertisers and a stock price hovering above $200 by Christmas, up from 2018, when it was below $140. 

2. 品牌策划机构Redscout创始人Jonah Disend将在明年离职，转而专注于新型产品公司

MDC Partners-owned Redscout's Jonah Disend is planning to step down in 2020 as chairman of the strategy and design firm he founded to embark on yet another venture, this time in television and film. “As the first Scout, Jonah paved our way to unlocking big brand questions and challenges, and we are grateful for his leadership over the years," says Redscout Partner-CEO Ivan Kayser. "We can’t wait to see him flourish in his next chapter.”

The new venture, called Complementary Colors, is self-described as a cultural production company that will develop content for TV and film. Disend says it also advises companies looking to build “true culturally significant brands." Disend, a former planning director for DDB, founded Redscout in his New York apartment in 2000 and served as CEO until he passed that title to Colin Chow in January 2018 and moved into the role of chairman. He says he stayed at Redscout “way longer than I ever imagined, but it was great.”

3. 回顾2019年市场营销领域 ，AI技术在撰写文案、投放广告、处理图像、发布新闻和建设品牌5方面逐渐取代人类

We haven’t quite reached peak robot, but we are getting closer every year. In 2019, artificial intelligence took over as copywriters, media buyers and influencers. We’ve come much farther than a half-century ago, when Ad Age chronicled 10 newsmakers that included eight men, one woman and a computer. At the time, a Xerox executive warned “We are all in danger of being drowned in data.”

4. 印刷业并未消亡，品牌印刷杂志呈现出蒸蒸日上的局面

Think print is dead? Well, not as long as content marketing lives.Joe Pulizzi, CEO of the Content Marketing Institute, says print is far from dead for brand specialty publications and believes more brands should buy magazines and content producers struggling to make it on their own. He says the shuttered Grantland, a sports and pop-culture blog, was a missed opportunity for a brand like Nike or Under Armour.

Regardless of how it’s done, brand print magazines are a trend with some momentum. The following brands have launched print magazines in just the past couple of years. While some date to 2017, the first five launched in 2019.

5. 在这十年间，有8家重量级品牌灰飞烟灭，还有一家苟且活着，这些品牌分别是哪些呢？

The last decade was good to startups, with dozens of new brands bursting on the scene in a big way, from Dollar Shave Club to Uber. But we also said goodbye to one-time heavyweights like Borders, Payless and VW’s Beetle. Below, we reminisce.

Payless：

It no longer “feels good to pay less.” The short-lived slogan, unveiled in 2017, was not enough to save the discount footwear retailer, which announced in early 2019 that it was closing all 2,100 stores in the U.S. and Puerto Rico.

Borders：

One of Amazon’s countless victims, the book retailer wrote its final chapter in 2011 when it announced plans to liquidate after last-ditch attempts at survival failed.

Farrell’s Ice Cream Parlour：

Even a millionaire could not save the chain, known for using drums and sirens to celebrate kid’s birthdays. Founded in Portland in 1963, Farrell’s slowly died off in recent years.

Bounty with Dawn：

Bounty is still around and so is Dawn, of course. But Bounty with Dawn—which debuted in 2015 promising an “ultra-durable Bounty paper towel with the grease-fighting power of Dawn dish soap”—went to the big pantry in the sky in 2019, after Procter & Gamble’s big bet on cross-pollinating brands did not pay off, at least in this case. 

Miller Chill：

With all of today’s brouhaha about hard seltzers, it’s easy to forget that a brand battle once raged for lime-flavored beer: Miller Chill versus Bud Light Lime. Bud Light’s line extension is still around, but Miller Chill—which boasted a "hint of lime" and "pinch of salt" when launched in 2007—was discontinued seven years later. 

VW Beetle：

Born in Nazi Germany in the 1930s as the “people’s car,” the Beetle died in Mexico in July, when the last one rolled off the assembly line.

Ford Focus：

While less iconic than the Beetle, Ford’s Focus was once a hit. It debuted in North America in 1999, using what the automaker at the time called a  “mass customization” approach, in which buyers could choose from a range of options, like a “pet package” that came with a leash and water dish.

ESPN the Magazine：

It was a rough decade for magazine brands with dozens of titles folding or going digital-only. Of course, the previous decade wasn't too kind to print, either.

Blockbuster：

If Amazon killed Borders, Netflix took down Blockbuster. The reasons are obvious, so we won’t get into it here, except to say that there is one store left—in Bend, Oregon. It’s gotten so much press that all the attention might give it a fighting chance at survival.