甲方

苹果公司第四财季营收为640亿美元，同比增长2%

苹果公司今天发布了2019财年第四财季业绩显示，苹果公司第四财季营收为640.40亿美元，比去年同期的629.00亿美元增长2%，其中来自于服务的净营收为125.11亿美元，创下历史新高；净利润为136.86亿美元，比去年同期的141.25亿美元下降3%。苹果公司第四财季大中华区营收为111.34亿美元，比去年同期的114.11亿美元下降2%。

考拉海购与支付宝联合推出“考拉黑卡轻会员”

10月31日，考拉海购宣布与支付宝联合推出“考拉黑卡轻会员”， 考拉海购App相关页面显示，“黑卡轻会员”最大特点是，打通芝麻信用和花呗功能“先享权益，再付卡费”。相比之前需要付279元才能开通黑卡会员，显得更加轻便灵活。此前，阿里斥资20亿美元收购网易考拉海购，“考拉黑卡轻会员”是其并入阿里后推出的首款产品。

聚划算宣布将联合1000个品牌定制1000款爆款商品

聚划算宣布今年All in双11“三箭计划”：联合1000个品牌定制1000款爆款商品，为下沉市场消费者带来极致性价比的购物体验；千万爆款团将冲击10000个万人团，1000个十万人团，100个百万件单坑，为商家冲击新的销售纪录；联合2000个产业带、1000个农业基地，5000个数字化工厂，50000条特供生产线，为全国消费者带来产地直发的源头好货。

阿里巴巴首席客户官吴敏芝：未来大量企业CCO将来自阿里

30日，阿里巴巴合伙人、首席客户官（CCO）吴敏芝表示，开放服务能力并不意味着要盈利，CCO是用一种市场化的方式去推进服务赋能的方向。在全球范围内，阿里巴巴可能是唯一或为数极少的有专职CCO团队的公司。吴敏芝说，“阿里CCO体系有1000多位技术、产品、运营、数据分析小二，阿里最好的人工智能专家，近半数都在服务团队，未来大量企业CCO将来自阿里。”

知乎借势双十一推出「小蓝星」

知乎借势双十一购物热点，发布「小蓝星推荐」好物榜单，由知友评分筛选出超过 30 个品类的时尚、数码好物排行榜，想通过这份客观中立的榜单，为用户的双十一提供一种更好的选择。为打响「购物之前，先上知乎」的口号，知乎先后推出了《都市年轻人消费决策报告》、「一个下单键的自白」H5，还邀请娄艺潇、薇娅 viya 等明星主播担任「星推官」。

百威揭秘双 11 的 200 位代言人

百威发布纪录片揭示天猫双 11「猫头海报」背后的创作故事，百威携手 180 邀请北京宋庄两位主创艺术家匡雅明和古晓晨用油画创作 200 位球迷的「主场狂欢」时刻，希望把球迷对主场的热爱，用艺术最热烈的方式表达出来，让每个球迷都能在这幅画里，找到自己热爱的样子。

舒肤佳携王一博开启守护之旅

舒肤佳今日宣布王一博成为舒肤佳品牌全线代言人，舒肤佳为粉丝们开通双 11 守护游戏，下单王一博套装集结解锁王一博专属守护大片、签名头盔等福利。

乙方

微信：推出“附近推”营销解决方案，针对小商户小额长期推广需求

为解决中小商户营销难题，微信广告升级本地广告产品能力，推出针对小商户小额长期推广需求的“附近推”营销解决方案。该解决方案可帮助中小商户以发放优惠的方式投放朋友圈广告，满足中小商户小预算、低成本、简单操作、持续引流到店的营销诉求。

媒介

Facebook将持续增加对隐私保护的投入

在财报电话会议上，Facebook首席财务官大卫·韦纳表示，“我们计划在2020年加快人员数量的增长，这将主要用在公司的主要部门上，其中包括隐私保护、安全和运营的稳固性。我们在与产品开发和符合FTC协定相关的隐私保护上投资巨大，我们也将继续在创新上投入大量的资本，其中包括开发Instagram相关产品并提升其性能以及AR&VR，这些是成本增长的主要因素。”

推特CEO宣布公司将禁止政治广告

推特首席执行官杰克·多尔西周三宣布，该公司将停止接受政治广告，“我们已经决定在全球范围内停止所有的政治广告。我们认为，政治信息的传播应该靠努力，而不是通过花钱。”多尔西还表示，公司将在11月15日分享更多有关这项政策的细节，并将在11月22日停止接受政治广告。推特首席财务官内德·西格尔周三表示，该公司在2018年的政治广告收入不到300万美元。

分众传媒：三季度食品饮料类广告投放增长显著

分众传媒31日接受机构调研时透露，第三季度公司客户结构持续优化，新客户开拓成效明显。第三季度，日用消费品仍为第一大客户类型，广告投放占比由上半年的31%增至35%，且第三季度同比增速接近20%，食品饮料类、化妆品类、清洁用品类及服装类的广告投放增长显著。商业及服务类客户收入增长超过30%。互联网类客户投放下滑超过50%，投放减少的客户主要为依赖一级市场融资的新经济类客户。

趋势

Strategy Analytics：Q3全球智能手机出货量年同比增2%

Strategy Analytics最新发布的研究报告指出，2019年Q3全球智能手机出货量年同比增长2%达到3.66亿部，这是两年来智能手机行业的首次正增长。三星以21%的全球智能手机市场份额保持第一；华为市场份额升至创纪录的18%位列第二，而苹果以12%的市场份额位居第三。

海外

 G/O媒体公司的编辑对视频广告自动播放表示不满

Journalists and editors don’t usually get involved in the business side. But at G/O Media Inc., the owner of former Gawker Media properties Deadspin and Gizmodo, editorial is pushing back against a campaign that’s running sound-on, autoplay video ads on their sites. 

The publisher began running the autoplay ads against 6% of its audience to boost the number of impressions it could deliver in a $1 million deal with Farmers Insurance Group, The Wall Street Journal reports. While the tactic worked in delivering impressions – G/O Media delivered 43.5 million impressions through September 2020, which is much higher than its ad ops team expected – the poor user experience led editors to publicly decry the practice on the company’s website. More. It’s only the latest instance of bad blood between G/O management and editorial staff, who have bridled under numerous decisions imposed by the new ownership.

沃尔玛可能会出售其视频点播平台Vudu

Walmart is considering a sale of Vudu, its on-demand service, The Information reports. On the one hand, Vudu Is Walmart’s only OTT foothold. On the other hand, Vudu isn’t much of a foothold. The inventory and audience opportunities are limited – though its ad business benefits from Walmart’s data and brand relationships. Vudu is not really an answer to Amazon Prime Video. 

Walmart would “have to invest substantially in the business to compete,” so instead will partner and license its way into entertainment, according to The Information’s sources. It’s a big question mark in the industry how critical the huge media investments by Amazon and Alibaba will be for their commerce businesses, and whether those bets (unprofitable, for now at least) make sense for legacy retail giants.

.亚马逊在结账页面误导消费者订购会员

The UK advertising watchdog said Amazon misled consumers on its checkout page, leading some to inadvertently sign up for its Prime subscription service. Before paying, users were presented with two boxes that said “Order Now With Prime” and “Continue with free one-day delivery – pay later,” both of which signed the users up for Amazon Prime subscriptions. The option not to sign up for Prime was presented in a much smaller, faintly colored box on the left-hand side of the page that “could easily be missed,” The Advertising Standards Authority (ASA) said. 

The ASA said both sign-up boxes were “likely to be seen by the average consumer as separate options," and that Prime sign-ups must be “presented clearly” in the future, the BBC reports. "The ASA has based its ruling on a handful of complaints and a subjective opinion of the page,” according to a statement by Amazon, which intends to continue discussions with the ASA.

4. 电视如何避免掉入公开数字广告的陷阱

Marketers have long pined for more accountability within their television budgets, and now that accountability is at last coming to fruition.

By transacting on audience impressions, buyers and sellers can provide consistency of measurement. But we must stop short of creating an automated open auction to bid on such impressions.

Instead let’s create an ecosystem that enables the ease and precision of digital buying while protecting the value of uniquely premium content and a more engaged user experience.

5. 研究发现：像GDPR这样的隐私规定短期内会损害竞争氛围

 Privacy regulations have the potential to consolidate market share among large technology platforms.Aka, when publishers reduce the number of ad tech, audience measurement and other web technology vendors they work with, Google and Facebook win, according to new academic research examining the unintended consequences of the General Data Protection Regulation (GDPR).

The paper, written by Boston University marketing professor Garrett Johnson and Scott K. Shriver of the University of Colorado Boulder, demonstrates how privacy regulation can decrease competition among vendors that provide data-driven services to websites.

6. 隐私保护插件Ghostery将提供带有广告拦截功能的VPN

Ghostery aims to help users block the trackers it has been helping them monitor… for a price.The company has developed a VPN and blocking took that will shut down trackers embedded in desktop applications.The tools, which entered an invite-only beta on Thursday, will be grouped together under the name Ghostery Midnight and sold as a subscription package for the sky-high price point of $14 a month.

How does Ghostery justify the steep cost? There are a lot of free VPNs on the market, but they’re generally free for a reason, said Melissa Bashur, the product manager at Ghostery in charge of Ghostery Midnight.