甲方

盒马总裁侯毅：盒马火锅全国上线，将普及火锅外送消费

盒马总裁侯毅在微头条上透露，盒马火锅已在全国上线。盒马满足到店用餐，以及在家享受更方便、干净、高性价比火锅。盒马将在今冬重点打造海南椰子鸡、潮汕牛肉、浓汤海鲜、泰式冬阴功、羊蝎子等口味的锅底口味，价格只是火锅店的一半。

Interbrand全球品牌百强：华为再成唯一上榜中国品牌

国际品牌咨询机构Interbrand周四发布2019年全球品牌100强榜单，今年全球100大品牌价值总计达2.1309万亿美元，较去年增长5.7%。前10依次为：苹果、谷歌、亚马逊、微软、可口可乐、三星、丰田、奔驰、麦当劳、迪士尼。华为今年排名第74位，较上年下降6位，品牌价值为68.87亿美元，较上年下降9%。

阿里巴巴与中东广播中心达成合作

在第四届“中国—阿拉伯国家广播电视合作论坛”上，阿里巴巴集团与中东广播电视中心MBC就“2019天猫双11狂欢夜”达成合作，届时，中东17国、北非6国的观众将与中国观众一样，可以观看“2019天猫双11狂欢夜”。2019天猫双11狂欢夜将于11月10日晚在上海梅赛德斯奔驰文化中心举办，并在优酷、浙江卫视和东方卫视直播。

京东超市与伊利集团签署全新战略合作协议

近日，京东超市与伊利集团签署了全新战略合作协议，未来双方将围绕用户运营、大数据新品共创、全场景营销生态共建、供应链提升四方面展开深度合作，实现未来三年伊利在京东超市累计成交额超200亿的目标。此外，伊利借助“互联网+”和大数据分析，与京东超市联合建立协同仓，将电商渠道最快收货速度缩短为下单后3个小时。

北京环球度假区与阿里巴巴集团宣布达成战略合作

北京环球度假区与阿里巴巴集团今日宣布达成战略合作，北京环球度假区将利用阿里巴巴的技术打造全新游园体验并且推进园区运营数字化。阿里巴巴旗下的天猫、支付宝、飞猪、口碑、阿里云、优酷、阿里妈妈等均将参与其中。未来游客前往北京环球度假区，可通过飞猪购票、订酒店、规划行程；现场享受“一脸游”：基于支付宝人脸识别技术订制开发的解决方案，在入园、购买商品等场景均可“刷脸”。

京东呈现《名作的重生》

京东联合大都会艺术博物馆、英国国家美术馆、波士顿艺术博物馆、V&A 博物馆打造「世界博物馆超级 IP 日」，与自然堂、合生元、伊利欣活等品牌带来艺术商品，旨在让艺术融入生活。京东为此携手 Discovery 探索频道拍摄纪录片《名作的重生》，访问顶级艺术的殿堂，探索梵高、莫奈、阿姆斯特朗一众艺术名家的人生。

乙方

阿里妈妈推出营销策略中心，可生成具体营销计划和投放策略

阿里妈妈近日推出营销策略中心，从消费者运营和客户的生意视角出发，可以帮助品牌和商家从洞察开始，并生成具体的营销计划和投放策略，以及相应的结案反馈，实现数据智能的全链路消费者运营。根据商家营销需求的不同，分为高级版和专业版，高级版直接开放给客户，专业版暂时由营销顾问小二操作。

云工厂发布全场景云ERP产品“Sdear”

在线制造平台云工厂发布针对制造业的全场景云ERP产品，产品名字为“Sdear”，据官方介绍，该产品专门针对于研发制造型企业开发，功能模块涵盖了OA，CRM，项目管理，ERP，财务管理，供应商管理，仓库库存管理等模块，且用云工厂平台的非标制造数据打通，在一个系统内可实现从研发到制造的全链条数字化。

电通安吉斯集团收购EBP 进一步扩展电子商务解决方案

今天，电通安吉斯集团正式宣布，收购上海EBP互联网技术有限公司（下文简称“EBP”）。EBP成立于2012年，是一家快速成长的电子商务代理公司。收购EBP将为电通安吉斯集团在中国的电子商务业务发展注入新的力量。EBP是一家市场领先的电子商务解决方案供应商，携手众多中国市场最前沿的电子商务平台为品牌提供市场整合营销服务。EBP提供的服务包括以电子商务为中心的咨询服务，市场战略制定，整合营销活动，以及在线店铺运营，用户体验优化和品牌数据库解决方案等。

媒介

趣头条旗下米读小说及米读极速版完成1亿美元B轮融资

趣头条宣布，附属网络文学平台米读小说及米读极速版已完成由CMC领投的1亿美元B轮融资，加上去年末完成的1800万美元的A轮融资，米读增量融资额达到1.18亿美元。本轮融资完成后趣头条仍然绝对控股米读。趣头条方面表示，本轮融资将用于内容建设，作者生态整合以及市场推广等，以巩固并提升米读在行业内的竞争。

喜马拉雅激活用户破6亿，平台主播超过700万

据喜马拉雅透露，其激活用户数在上个月突破6亿。同时，平台主播超过700万，行业占有率达到75%，活跃用户日均收听时长达到170分钟。此外，喜马拉雅“万人十亿新声计划”首次对外公布成绩单，喜马拉雅副总裁殷启明透露，在2019年1月至9月，主播获取收益达11.5亿元。同时，喜马拉雅围绕核心业务，累计投资音频生态领域超过5亿元。

Netflix称过分关注“流媒体领域战争”是格局小了

流媒体视频服务平台Netflix 16日发布第三季度财报显示，该季度收入和利润均出现显著增长，面对下个季度中苹果、迪士尼等巨头即将发布的流媒体视频服务将进一步加剧该领域的竞争态势时，Netflix强调，不应过分关注流媒体领域的竞争，Netflix要争夺的市场其实远大于此。

趋势

返利网：炒鞋三大指数中NIKE同比涨幅最大，达19.06%

在线导购平台返利网数据显示，今年前9个月，用户搜索关键词“潮鞋”搜索量同比涨幅达96.6%；炒鞋三大指数中，NIKE同比涨幅最大，为19.06%，其次是adidas，为10.6%；其他热门国际球鞋品牌中，匡威同比涨幅最大，为123.73%；购买力占比男女比例为1：1.25。95后在进口潮鞋品牌消费方面占比34.58%。

海外

1.Netflix首次承认迪士尼具有竞争威胁

There was a time when Netflix CEO Reed Hastings was glib when people asked about the competition. He’d point to sleep and video games like Fortnite as the streaming giant’s main rivals for attention.

But on Netflix’s third quarter earnings call on Wednesday, Hastings was a lot less flip.“Disney will be a great competitor and Apple is just beginning, but they will probably have some great shows too,” he said.

Netflix’s shareholder letter was more blunt: “The launch of these new services will be noisy. There may be some modest headwind to our near-term growth, and we have tried to factor that into our guidance,” which is 7.6 million global paid net adds for Q4.

2.品牌方不能忽视的三大用户体验痛点

Like chess, cooking and skiing, user experience (UX) can be easily understood but hard to master. It’s simple to comprehend, right? An app or platform should be designed so that it’s easy for users to understand from the first jump. Yet, there is so much that goes into that concept.

Great UX needs to be simple to understand and, at the same time, robust and reactive enough to guide users at every turn. It must be silent, yet empathetic. Beautiful, yet invisible.

For brands, marketers and marketing technology developers alike, UX must be top of mind and continually reassessed. If not considered, new technologies, platforms and areas of engagement can quickly create or highlight deficiencies in the user experience. In the coming year, I see three areas that brands must evaluate to ensure their UX is delivering as expected.

3. 测量电视广告的MRC标准将迫使所有人进行技术升级

The MRC recently released final standards for cross-media audience measurement of TV and Video. These standards will require work for all players in the market to get a passing grade, including technology upgrades from several members of the supply chain.

At this point, online video is best off, connected TV (CTV) must grapple with some challenges, and linear faces the biggest uphill climb of all. For media buyers and publishers with multichannel strategies, getting to a fair apples-to-apples comparison won’t happen until all of these issues are addressed.

4. Foursquare的CEO呼吁对定位数据进行监管

Will location data get the regulatory treatment and oversight the industry needs? Some of the key players in the category hope so. “We could all take a Hippocratic oath for data science (as in medicine: “First do no harm”), and hope that living by such an oath would curb abuses,” writes Foursquare CEO Jeff Glueck in a New York Times column. But nobody is naive enough to imagine a pledge would discourage bad actors or privacy abuses in the mar tech ecosystem. 

Location data has cleaned up quite a bit from the early data flows that came from Android or iOS and from mobile developers that tracked users without consent. But there’s still too much location data being collected and used without consent. “There are no formal rules for what is ethical – or even legal – in the location data business,” Glueck writes. “It’s time for Congress to regulate the industry.”

5. 一个巨大的骗局是如何在Facebook上吸走数百万美元的

BuzzFeed profiles Ads Inc., an ecommerce company that scammed millions of people by buying Facebook ads that trapped them into hard-to-cancel subscriptions for low quality products backed by fake celebrity endorsements. Ads Inc. CEO Asher Burke convinced thousands of people to rent their personal Facebook profiles to the company, which it used to place deceptive Facebook ads for free trial offers that led to fake news articles about a product. 

Since 2016, Ads Inc. has spent $50 million placing Facebook ads through these accounts and recruited a network of people in the Philippines and stay at home moms in the United States to convince other people to give over their accounts for a small monthly fee. At one point, it was renting accounts to marketers for $800 per login, making the scam the largest of its kind to run on Facebook, as well as one of the most extensive subscription traps in the United States. Facebook let the scheme run until it was alerted to BuzzFeed’s story. “The market power of Facebook enables this scam because its scale prevents it from effectively monitoring it,” said David Carroll, associate professor of media design at Parsons.

6.高德纳咨询公司的Andrew Frank表示：“大数据太让我们失望了，感觉自己被背叛。”

Privacy’s growing impact on targeted advertising is creating unprecedented challenges for marketers.One underlying reason contributing to the stress: Marketers feel betrayed by big data, said Andrew Frank, VP distinguished analyst for Gartner.

“Big data was supposed to give us this scalable customer intimacy, this ability as marketers to know exactly what to sell to somebody at the right time, the right place, with the right formula,” Frank said Wednesday at AdExchanger’s Programmatic I/O conference in New York.

Instead, big data increased the regulatory burden on marketers, reinforced a data oligopoly and corrupted media markets with bad data and traffic. Most consequentially, big data undermined consumer trust and with it, the ability for marketers to advertise to people who show interest in their products, without explicit consent. Marketers have gone all-in to acquire the tech components needed to accomplish this capability.