一、品牌

极氪重启IPO

据报道，有知情人士透露，极氪已重启美国IPO计划，最多可能融资5亿美元。极氪在回复媒体的一份声明中表示，公司已向美国证券交易委员会（SEC）备案，并正在进行准备工作。极氪已在去年11月向SEC提交了IPO招股书。

强生宣布收购Shockwave，交易总价值约为131亿美元

4月5日，强生公司和Shockwave医疗公司宣布达成最终协议，强生将以每股335美元的价格现金收购Shockwave的所有流通股。本次交易总价值约为131亿美元，包括收购现金在内。该交易已得到两家公司董事会批准。

韩束第一季度GMV超过珀莱雅

4月3日消息，2024 年第一季度韩束在天猫和抖音两大主要电商平台总GMV（商品交易总额）达 21.86 亿元，超过了珀莱雅的 20.09 亿元。其中，仅抖音平台就为韩束带来了 20.07 亿的 GMV。

贵州茅台 2023 年净利润同比增长 19.16%

4月2日，贵州茅台公布2023年年报显示，2023年度实现营业总收入1505.60亿元，同比增长18.04%；利润总额为1036.63亿元，同比增长18.20%；归母净利润747.34亿元，同比增长19.16%。

ABG 集团收购 Champion

近日，Authentic Brands Group（ABG 集团）宣布将以略高于10亿美元的价格从HanesBrands集团手中收购Champion，即将签署书面协议。

苹果公司据悉研究将家用机器人作为下一重大项目

据知情人士透露，苹果的工程师在开发一种可以跟随用户在家中走动的移动机器人，此外，苹果还开发了一种先进的桌面家用设备，利用机器人来将显示屏四处移动。目前，苹果的硬件工程部门及其人工智能和机器学习小组正在开展机器人研发工作，该小组由John Giannandrea负责。另外，两位专注于家用产品的高管Matt Costello和Brian Lynch负责监督硬件开发。苹果发言人拒绝置评。

二、互联网

马斯克的人工智能公司xAI或融资30亿美元，估值有望达180亿美元

4月5日消息，知情人士称，与马斯克关系密切的投资者正洽谈帮助其AI初创公司xAI融资30亿美元，本轮融资将使该公司估值达到180亿美元。据悉，考虑投资此轮融资的支持者包括风险投资公司Gigafund和美国风投家Steve Jurvetson。xAI的融资条款尚未最终确定，计划可能会发生变化。

阿里巴巴第一季度以48亿美元回购了5.24亿股普通股

近日，阿里巴巴在港交所发布公告称，截至2024年3月31日季度期间，以48亿美元的总价回购了总计5.24亿股普通股。截至2024年3月31日的财务年度，阿里以 125亿美元的总价回购了总计12.49亿股普通股。

抖音支付补齐线下收单业务许可，将用于生活服务等线下交易场景

海联金汇公告称，拟将旗下的支付机构联动优势电子商务有限公司转让给抖音支付牌照主体武汉合众易宝科技有限公司的母公司，交易价格为基准转让对价7.5亿元+交割日净资产。本次交易完成后，该支付机构将被合众易宝合并。上述交易和合并均需获得央行的批准，抖音支付将补齐银行卡收单业务许可。抖音支付相关负责人表示，该交易是为了支持生活服务等线下交易场景，给抖音体系内的用户和商家提供更便捷的支付、服务体验。

三、广告片

脉脉「大厂平替」海报

2024年春招，一个新词“大厂平替”火了。根据脉脉发布的《工作性价比时代 2024春招人才求职偏好洞察》，越来越多的职场人倾向于选择“大厂平替”。

安踏轻壳广告

从最初的“人在工位心在旷野”到如今大热的“公园20分钟理论”，打开了大家的户外新思路，越来越多的人开始向往一种更加生活方式的户外。

四、趋势洞察

美团：清明假期“吃喝玩乐”日均消费同比增长39%

清明假期，人们出行旅游热度带动了各地消费市场持续增长。据美团数据，清明假期“吃喝玩乐”的日均消费规模同比增长39%，北京、上海、深圳、广州、成都等城市消费规模居全国前列。假期期间，采摘农家乐、露营等受到追捧，相关美团交易额同比增长超180%。此外，“汉服妆造”搜索热度同比增长230%。

大众CEO称其电动汽车在华无法保持领先，超10%市场份额已“非常可观”

4月6日，大众汽车集团首席执行官奥利弗·布鲁姆当地时间5日接受德国《法兰克福汇报》采访时表示，在中国电动汽车领域，大众汽车“目前无法保持领先地位”。布鲁姆表示，大众“不应该抱有‘乌托邦式’的期望”。“如果我们能在快速增长的中国市场，长期达到两位数的市场份额，已是一个非常可观的目标。”他同时补充，大众未来几年即将发布的新车型会改善目前地位。据此前路透社介绍，大众汽车在中国的整体市场份额已从2018年的18%降至去年的14%，中国国内纯电动汽车制造商势头正起。

防晒产品生产工厂订单排到8月份，00后成防晒用品消费主力军

据央视财经微博，近期，防晒产品销售火爆，生产工厂迎来了大批订单，在浙江义乌，部分工厂订单已经排到8月份。数据显示，2023年我国防晒服饰的市场规模为742亿元，预计2026年将达到958亿元。业内人士表示，00后已成为防晒用品消费的“主力军”，防晒能力强、颜值高、有个性的产品将会受到市场青睐。

报告：预计2025年我国闲置物品交易有望突破3万亿元

4月6日，由清华大学能源环境经济研究所等机构发布的《2021中国闲置二手交易碳减排报告》显示，2020年国内二手消费市场已经超过万亿元规模，预计到2025年我国闲置物品交易有望突破3万亿元。在日渐庞大的闲置消费者队伍中，年轻人开始占据主体。

六、海外营销

解锁增强数据洞察力的关键

Organizations are constantly seeking ways to optimize their marketing efforts, enhance customer experiences and drive revenue growth. Two critical components in achieving these goals are customer data platforms (CDPs) and data clean rooms (DCRs).

A CDP consolidates data from various customer touchpoints to create unified profiles, facilitating personalized interactions and targeted campaigns across multiple channels by offering a comprehensive view of customer behavior and preferences. Meanwhile, a DCR provides a secure and collaborative environment for organizations to aggregate, transform and analyze data from diverse sources while ensuring privacy and compliance with data protection regulations through cleansing, anonymization and preparation processes. 

By combining the strengths of these two technologies, businesses can unlock a wealth of insights, enhance customer experiences and achieve sustainable growth.

3 reasons for integration 

When marketers integrate CDPs and DCRs to access their full potential, they can expect the following:

Enhanced data quality: By combining the clean, privacy-compliant data from the DCR with the rich customer profiles in the CDP, organizations can significantly improve data accuracy and completeness. DCRs ensure that data is free from noise, duplicates, and inconsistencies, while CDPs enrich this data with behavioral insights and transaction history. 

Advanced analytics: Integrating a CDP and a DCR allows for deeper insights and more sophisticated analytics. Marketers can uncover hidden patterns, segment audiences effectively and make data-driven decisions. For example, by analyzing DCR data alongside CDP data, organizations can identify correlations between customer demographics and purchasing behavior, leading to more targeted marketing strategies. 

Privacy-preserving personalization: The joint power of CDP and DCR enables hyper-personalized marketing campaigns without compromising privacy. Marketers can deliver relevant content to individual customers while respecting their data rights. For instance, a retailer can use DCR data to understand customer preferences without directly accessing personally identifiable information. This allows brands to tailor product recommendations and promotions effectively. 

Create a seamless flow of data

There are three key steps marketers must take in order to integrate the two systems:

Establish clear mappings between DCR data sources and CDP attributes: Understand how data flows from DCRs to CDPs and vice versa. For example, map DCR segments to CDP customer profiles, ensuring consistency in data representation. 

Build an orchestration layer that facilitates data movement, transformation and synchronization: This layer ensures that data remains consistent and up to date across both platforms. Organizations can use Extract, Transform, Load processes or middleware solutions to achieve this seamless integration. 

Consider adopting a federated data architecture: This approach allows data to reside in different systems while maintaining a unified view. Here’s how it works: Start by implementing data virtualization tools that provide a logical layer for querying data across CDP and DCR. With data virtualization, you can access and combine data from various sources without physically moving it. Then, instead of centralizing all data in one repository, establish a federated architecture that allows data to remain distributed. This approach is especially useful when dealing with sensitive data or complying with regional regulations. And finally, optimize query performance by leveraging caching, query rewriting and intelligent data routing. Federated systems can intelligently route queries to the appropriate data source based on availability and performance. 

As the digital landscape continues to evolve, CDP-DCR integration will become increasingly essential for organizations seeking to stay ahead of the curve. By investing in robust integration strategies, prioritizing data privacy and compliance and fostering cross-functional collaboration, businesses can harness the full potential of their data assets and thrive in an increasingly competitive marketplace. 

It’s not just about integrating two platforms—it’s about unlocking the full potential of your data ecosystem and driving meaningful business outcomes.