Morketing每日监测8.22:东方甄选入驻淘宝直播；安慕希回应主播不当言论；X清除了用户部分数据

旺旺全球首家主题乐园将落地长沙

近日，旺旺集团在其官方微博、官方抖音等平台发布了旺旺游乐园的概念视频并宣布：「旺旺游乐园真的在准备了啦」。据悉，旺旺游乐园（旺旺博物馆）坐落于湖南长沙望城区的旺仔牛奶工厂旁，占地约 10000 平方米，为世界上第一个旺旺品牌体验旗舰馆——旺旺 Special 体验馆。预计 2024 年完工，将于2025 年对外开放，这也是旺旺集团第一个以食品安全跟文化教育为主题的休闲体验园区。

For the second time in less than two months, Google/YouTube is the subject of a scathing report from Adalytics, this time detailing way-worse betrayals of advertiser trust than the TrueView/GVP fraud allegations.

Google is alleged to have violated not only its own YouTube Kids ad/data restrictions but also knowingly violated the data use restrictions of major advertisers across YouTube Kids channels.

It appears that campaigns targeted at adults – not kids – included personalized ads that ran on “Made for Kids” YouTube channels without the advertiser’s knowledge or parental consent.

This fraud seems to go well beyond another “you’re busted” moment for Google/YouTube, which has previously been caught falsely inflating audience, reach and clickthrough stats (aka gaming the ad market).

But what Adalytics appears to have found would cross a line that no advertiser should ever tolerate: Google imposing data collection violations on major YouTube advertisers that they secretly forced into Kids channels.

Tumblr 试图卷土重来

Tumblr is no longer just tumbleweeds.

Last week, the social media platform launched a new web interface that looks a lot like X, formerly Twitter.

Turns out, many users who ditched X after Elon Musk bought it in October started using Tumblr instead. Tumblr had 880,000 app installs between iOS and Android in November, about twice as much as its monthly norm (400,000 to 500,000), TechCrunch reports. (Tumblr’s website login has a link that says: “Coming from Twitter? Sign up.”)

But app install rates have since leveled out to what they were, and Tumblr is spending $30 million more than it makes each year, according to its CEO. It has ways to raise its revenue per user – it copied paid verification with blue checks from X – but it’s not enough to break even. Tumblr needs organic account growth beyond just poaching from its competition. It also needs advertisers, which haven’t forgotten about the porn scandal that made Apple temporarily remove the app from the iOS app store in 2018.

恶意广告和钓鱼在网络泛滥

Speaking of online decorum (or lack thereof), malvertising and phishing scams are both getting worse, according to recent research from the Trustworthy Accountability Group (TAG).

Cybersecurity experts estimate that instances of phishing are rising 35% to 50% annually. Malvertising is expected to grow even faster, TAG VP of Threat Intelligence Mike Lyden tells MediaPost.

Since macroeconomic concerns are causing a drought in advertising spend, advertising is becoming an easier way to reach unsuspecting victims. Cybercriminals can win bids on unclaimed ad inventory at bargain-basement prices in the weak ad market.

“Cybercriminals may have more opportunity to take advantage of current market conditions with bad ads,” TAG’s report reads.