一、品牌

比亚迪股份：7月新能源汽车销量为50492辆，同比增长234.38%

比亚迪港股公告，7月新能源汽车销量为50492辆，上年同期为15100辆，同比增长234.38%；本年累计为20.51万辆，累计同比增长170.62%。7月新能源汽车动力电池及储能电池装机总量约为3.001GWh，本年累计装机总量约为15.708GWh。

永辉超市：聘任李松峰为首席执行官，全面推进公司数字化转型

永辉超市发布公告称，李国申请辞去首席执行官职务，公司拟聘任李松峰为公司首席执行官，全面推进公司数字化转型，李松峰曾任京东集团高级总监、永辉超市CTO。此外，永辉拟聘任原CEO李国为富平云商供应链管理有限公司董事长，聚焦源头大单品的采购、包装、销售。

字节跳动申请注册DOUYINPAY商标

天眼查App显示，近日，北京字跳网络技术有限公司申请注册“DOUYINPAY”商标，现国际分类涉及广告销售、啤酒饮料，当前商标状态为申请中。

宠物营养鲜食品牌“法贝滋”获得近千万元种子轮融资

宠物营养鲜食品牌“法贝滋”已获得近千万元种子轮融资，投资方为庆鱼投资。本轮融资资金将主要用于市场营销、广告投放、建设核心团队和新品研发等。

宝马集团上半年交付量同比增长近40%，创历史新高

Strategy Analytics：realme成为全球智能手机市场史上最快达到1亿部出货量的品牌

Strategy Analytics最新发布的报告指出，realme成为全球智能手机市场历史上最快达到1亿部出货量的品牌，用了37个月。截至2021年6月，realme全球智能手机出货量累计达到1亿部。此外，据realme介绍，在2021上半年国内市场，realme销量增速排名第一。

二、互联网企业

韩国称将尽快裁决谷歌垄断案

多家美国科技企业加入政府项目，对抗勒索软件

亚马逊、谷歌、微软等多家美国科技企业加入一个政府项目，对抗勒索软件。美国国土安全部旗下新成立的Joint Cyber Defense Collaborative（JCDC）将会协调跨越机构和私营部门的国家网络防御计划。

字节教育转型：瓜瓜龙体验课教辅裁员50%以上，你拍一、GOGOKID将被放弃

京东零售宣布新一轮高管任命，意在发力POP业务

近日京东零售集团完成新一轮人事调整。原大商超全渠道事业群总裁冯轶调任时尚家居事业群担任总裁，向京东零售CEO徐雷汇报，原时尚家居事业群总裁赵英明将于近期离职京东。时尚家居事业群在京东内部一直专注于POP开放平台为主的品类发展，包含时尚、美妆、toplife等业务，也是京东第三方业务的增长担当。冯轶赴任时尚家居事业群总裁后，京东在POP业务上或将更加激进。

三、广告案例

小熊电器x宫西达也 联名共创“小熊好好吃”系列

四、营销趋势

飞瓜数据：2021上半年短视频及电商生态研究报告（附下载）

普华永道：2021年全球网络信任调查报告

普华永道发布了“2021年全球网络信任调查”，分析了人们对网络安全的态度。

1、重新设定网络战略，为新时代发展领导力

业务转型更加全面和迅速，40%的高管表示他们正在加速数字化。CISO正在向业务需求发展，40%的高管认为其需要CISO成为转型领导者（20%）或者成为运营领导者和战术大师（20%）。

从网络安全到数字信任，这是网络安全和CISO的关键时刻。

2、重新思考网络预算，以获得更多的收益

55%的技术和安全主管计划增加他们的网络安全预算，到2021年，将有51%的企业增加全职网络员工，尽管大多数（64%）的高管预计业务收入将下降。

超过半数的企业和技术/安全主管（55%）对网络支出与最重要风险保持一致方面缺乏信心。

五、海外营销

ViacomCBS 计划通过 Sky Deal 在欧洲扩展流媒体业务

The arms race to acquire subscribers for streaming services is well underway.

ViacomCBS’s total streaming subscribers jumped 6.5 million, for a total of 42 million subscribers across Pluto TV, Showtime OTT, BET Plus and Paramount Plus, which launched an ad-supported version in June.

ViacomCBS has a goal of reaching 65 million to 75 million global streaming subscribers – mainly through Paramount Plus – and more than $7 billion in streaming revenue by 2024, Chief Financial Officer Naveen Chopra said in February.

To expand its international subscriber base, ViacomCBS locked in a distribution deal with Comcast’s Sky to expand Paramount Plus in Europe next year, after the two companies were reportedly in talks about partnering to bolster their respective streaming platforms overseas.

The deal opens up distribution channels in the UK, Italy, Ireland, Germany, Switzerland and Austria and also unlocks exclusive Sky content for use on Paramount Plus, which provides the streaming service “with a very significant subscriber base at launch in these markets,” CEO Bob Bakish told investors.

Roku 的收视率从大流行高峰开始下降

Roku saw viewership decline in Q2 as pandemic restrictions eased.

Streaming hours dropped a billion hours from Q1 to 17.4 billion hours in Q2, and the company’s stock was down 9% on Thursday. While Roku’s streaming hours declined sequentially, they still increased 19% from the previous year, during the early days of lockdown.

It added 1.5 million active accounts (MAUs) to reach 55.1 million, compared to adding 2.4 million MAUs last quarter.

On the revenue side, however, Roku’s platform business (which includes advertising and distribution fees) exceeded half a billion dollars for the first time ever. Platform revenue grew 117% YoY to $532 million. Overall, Q2 revenue grew 81% to $645 million.

Roku’s average revenue per user increased 46% to $36.46, and ad impressions more than doubled year-over-year.

Despite the decline in viewership and watchtime, Roku said it is bucking the trend of a decline in overall TV viewing time, citing a 19% increase in global streaming hours year-over-year, even while hours on all streaming TV platforms dropped 2% and linear plummeted 19% due to “all the variability around pandemic,” CEO Anthony Wood told investors.