1、美国星巴克的移动支付应用超过了苹果、Google 和三星

据 eMarketer 报告，2017 年 2070 万用户至少每半年 1 次会打开星巴克的移动应用购买星巴克的饮品，相比之下，Apple Pay、Google Pay 以及 Samsung Pay 的数据分别为 2200 万、1110 万以及 990 万。

2、百度回应医疗广告卷土重来：将对16000家公立医院搜索保护

百度搜索公司总裁向海龙昨天接受采访时称，百度通过医疗广告的资质审查、“机器+人工+人工”三关审核机制，针对违反广告法的内容，百度会进行持续筛查与核验，定期对违规内容进行清理。

3、扎克伯格出席欧盟议会听证：为数据泄露事件道歉

北京时间5月23日凌晨消息，本周二，Facebook创始人兼首席执行官马克·扎克伯格（Mark Zuckerberg）出席了欧盟议会举行的听证会，并就数据泄露事件向议会议员们道歉。上个月，他已经就该事件向美国国会议员们道歉。

4、微博正式开启社交电商之路

本月 21 日，微博与口碑的合作向全部口碑商家开放，微博与阿里巴巴旗下的口碑合作，商家的商品、优惠券可以同步发布在口碑和微博帐号上。

5、抖音称部分视频被腾讯视频以“不宜传播”为由下架

抖音称，其在腾讯视频上传的博物馆相关视频被腾讯视频下架，给出的理由是“您的视频封面图可能含有不宜传播的内容，因此无法通过审核。”另外抖音在微信朋友圈传播的“第一届文物戏精大赛”H5 视频也被微信封杀。目前，除了一支视频下架外，抖音在腾讯视频上的视频、H5 视频仍然可见。

6、携程公布 2018 年第一季度财报，利润大涨 19 倍

截至今年 3 月 31 日，携程该季度营收 67 亿元人民币，同比增长 11%，净利润为 11 亿元人民币，是去年同期的 21 倍。该季度，携程住宿业务增长 23% 达到 25 亿元收益，携程称，利润增长主要来自于一系列投资收益。

7、滴滴最快今年下半年赴港上市，估值 700-800 亿美元

据《香港经济日报》报道，滴滴计划最快今年下半年启动上市，已初步决定落户香港，可能以同股不同权形式上市。

8、北京目前的共享单车少了一半，50% 处在闲置状态

据北京市交通委停车管理处副调研员胡海明引用最新统计数据，截止今年 4 月底，北京的共享单车总数已控制在 190 万辆左右，较去年 9 月最高峰时的 235 万辆下降近两成。胡海明还说，北京共享单车活跃度不到 50%，仍有一半处在闲置状态，未来还将采取减量调控等措施进行管控。

9、美国运通将召集全球媒介业务比稿

全球第二大信用卡机构美国运通（American Express）将很快发起十多年以来的第一次全球媒介业务比稿。上周五该公司的一位发言人也是确认了该消息。“我们将在全球评估我们购买媒介的方式”，美国运通公共事务副总裁Elizabeth Crosta说，“为了这项评估，我们很可能将发出媒介策划与购买的RFP。我们现有的媒介代理商们将会获得邀请参加。这也是我们进一步提高营销效率和效力的行动的一部分。”

10、小米国际化再扩张 将进入法国和意大利市场

5月22日晚，小米宣布正式进入法国市场，不久还将进入意大利市场。而六个月前，小米刚刚宣布落地西班牙，首次进军西欧市场。此外，小米还于当日发布了小米MIX 2S和红米Note 5，以及生态链产品小米电动滑板车。此次进入法国，小米在渠道上进行了全覆盖，包括线下、线上和运营商渠道。

11、移动AR技术发展超乎想象

008 年，苹果首次推出了 App Store 应用商店，当时 APP 数量接近 2 万个。而截至 2017 年底，苹果应用商店的 APP 数量已高达 300 多万个。随着苹果 ARKit 以及谷歌 ARCore 的推出，增强现实技术（AR）已经在超过 5 亿台设备上启用。其中苹果 App Store 上的 AR 应用数量超过 2000 个，而 Google Play 商店的 AR 应用数量则超过 200 个。

12、中国下调进口关税，或促国际厂商进军中国

5月22日，目前在中国销售的所有车型均来自进口的特斯拉销售端传出消息，伴随着中国进口关税的下调，特斯拉在当天晚间已经正式启动降价。据了解，特斯拉各车型的降价幅度从4.8万至9.0万元不等，特斯拉MXP100D的降价幅度超过9万元。

13、奇葩说走心宣传片：你需要我这样勇敢的奇葩呀!

 流量年年走低，奇葩说也非常不留情面地把收视逐年下滑的节目描绘成了准备放弃治疗的重症患者，公司和赞助商都准备放弃“他”，最后在观众的鼓励下决定“再抢救一下”。

14、 亚马逊开启市场营销应用商城，品牌直接交易偏好值得关注

Amazon opened the Marketplace Appstore on Monday, so for the first time sellers can purchase third-party services like pricing, promotions, inventory management and advertising through their Amazon account. The new app store could open third-party ecommerce developers to the million or so US SMBs selling on Amazon, CNET reports. 

Amazon has also been trying to clear the air with developers, who are wary because of its unclear policies and enforcement and increased preference for brand-direct deals. "Many developers have innovated and created applications that complement our tools and integrate with our service. We created the Marketplace Appstore to help businesses more easily discover these applications,” the company said in a statement.

15、IAB: 随着越来越多品牌引入代理，代理商角色专业化趋势明显

More brands are bringing the strategic functions of programmatic buying in-house, relegating their agencies to specialized roles.

Sixty-five percent of brands are either completely or partially buying programmatic media in-house, according to a white paper released Tuesday by the Interactive Advertising Bureau’s (IAB) Data Center of Excellence. The white paper surveyed marketers at 119 US brands across 16 verticals.

Brands are bringing programmatic in-house to gain more control over their media buying and data strategies, said Orchid Richardson, VP managing director at the IAB Data Center of Excellence. By getting closer to the systems and tools used to buy media, brands can better control targeting and effectiveness to drive ROI.

“It has to do with [agencies’] ability to optimize quickly,” Richardson said. “It’s several layers of people to get through to make those adjustments. When there’s a chain of command, the sheer time it takes has a negative impact on ROI.”

16、国际版“知乎”Quora在全球推出原生图像广告

Quora, the Q&A platform, is expanding its advertising offerings with the launch of image ads. Announced Tuesday, the new format is available on mobile and desktop.

Quora launched its self-serve ad platform out of beta about a year ago with text ads. The company says the number of active advertisers using the platform has increased from 300 at launch to now more than 1,000.

To run image ads on Quora, advertisers upload a company logo (30 x 30 pixels) and an image (1,200 x 628 recommended, 600 x 314 minimum) that displays next to the headline and description of the ad.

17、Adobe收购Magento，将与Salesforce、SAP、Oracle等决战电商

Adobe, which has been busy boosting its capabilities in advertising, content creation and analytics, has now added a major commerce component with the announcement Monday that it will buy Magento Commerce for $1.68 billion.

An open source platform with 300,00 developers, 800 technology partners and 350 integrated systems in its community, Magento provides order management, shipping and predictive intelligence, as well as online stores.

Small to medium-sized brands as well as enterprises like Canon, Rosetta Stone, Coca-Cola, Warner Music Group, Nestlé and Cathay Pacific employ Magento. Mark Lavelle, Magento CEO, will lead the effort within Adobe’s Digital Experience business. Magento’s software was first generally released in 2008. In 2011, it was purchased by eBay, but it went private again in 2015.

“Consumers and businesses now expect every interaction to be shoppable,” EVP and GM Brad Rencher wrote in a post on the Adobe Blog. “This is the future of commerce — Experience-driven commerce,” he said, echoing Adobe’s position that “people buy experiences, not products.”

Adobe “is the only company with leadership in content creation, marketing, advertising, analytics and now commerce,” Rencher said in a statement accompanying the announcement.

18、研究：宝洁是目前数字化转型最优秀的个人护理营销商

Procter & Gamble was the top personal care marketer in digital performance, with an average classification of "gifted" across its 17 brands in the category, according new analysis from Gartner L2 made available to Marketing Dive. The report benchmarked the digital performance, including strengths and weaknesses, of 124 personal care brands. 

Kimberly-Clark was ranked second due to strong performances by Huggies and U By Kotex. The company utilizes product merchandising on e-commerce sites and has a high ownership of Amazon Best Sellers in their categories. Johnson & Johnson had the widest distribution with brands in every category, from "genius" to "feeble."

The report also showed that searches for personal care ingredients increased 18% over the past 24 months. Brands like Schmidt's Naturals, Shea Moisture and newcomers like Hello Products are capturing the bulk of these searches because they build their digital presences around ingredient-focused content, such as "charcoal toothpaste" or "shea butter lotion," and can dominate in unbranded visibility on Google searches. 

19、Facebook克隆的Snapchat故事广告测试用户数量达1.5亿

Facebook’s clone of Snapchat’s stories format has grown to 150 million users in the past 14 months, and the social network now aims to monetize that audience with ad sales. Facebook Stories this week started testing the first ads in the U.S., Mexico and Brazil, per TechCrunch.

Facebook Stories ads are 5- to 15-second videos that users can skip, and the company plans to add call-to action-buttons in the coming months. Advertisers can port their Instagram Stories ads to Facebook Stories ads, or ask Facebook to reformat their News Feed ads automatically with matching border colors and text at the bottom.

Facebook Stories users also can now shoot 360-degree photos without the need for a specialized multi-lens camera. The feature has an interface that shows users where to “paint” the camera over their surroundings, letting them fill in missed spots instead of taking a continuous shot like a panorama.