1、IPO 在即，小米两位联合创始人辞去职务

小米宣布任命其首席财务官周受资为公司高级副总裁，小米联合创始人周光平、黄江吉辞去公司职务。雷军在一份给全部小米员工的公开信中公布了此消息。周受资于 2015 年 7 月加入小米，在此之前，曾在俄罗斯投资集团 DST 和高盛工作。周光平和黄江吉是小米的八位联合创始人成员，前者此前担任小米首席科学家，负责手机研发和供应链；后者曾负责过小米的米聊业务，以及小米的战略副总裁。

2、京东与爱奇艺合作，付费会员相互关联

在此合作下，用户成为京东或爱奇艺任一平台年卡会员，就可以同时获得对方平台会员的权益。比如开通京东 PLUS 会员可以获得爱奇艺 VIP 会员独家内容、专属视听体验的权益；开通爱奇艺年卡会员可以获得京东 PLUS 会员优惠价格、运费券礼包等权益。

3、苹果可能在 2020 年推出 AR 和 VR 头盔

据美国科技媒体 CNET 报道，该项目代号为 T288，这些 AR 和 VR 头盔将配备苹果自己的芯片，双眼处安装了 8K 显示屏，比目前市面上最好的 VR、AR 头盔配置更高。消息人士透露该项目目前处于早期阶段。

4、传苹果2018 年第二季度仅生产 800 万部 iPhone X

美国商业杂志 Fast Company 援引苹果供应链商消息称这是因为苹果在 2017 年第四季度订购了太多 iPhone X，现在公司正在赶紧消化掉这些库存。根据分析师预测，苹果在 2017 年第四季度共售出了 2700 万部 iPhon X。

5、谷歌将在国内28+城市启动外贸成长计划

近日，谷歌“外贸成长计划”启动会暨线上出口机遇交流峰会在广州举行。谷歌外贸成长计划旨在为中国中小企业提供外贸出海方面的培训，助力其出海，提供一系列的出海解决方案。谷歌外贸成长计划透过线上和线下多方位渠道向中小企业在出海中遇到的问题提供培训和营销工具。谷歌提供三大免费海外洞察工具，Market Finder (谷歌全球商机通)，Google Trends，Consumer Barometer with Google。

6、传支付宝条码支付业务将接入银联清算

4 月 27 日，《新京报》称从消息人士处获悉，支付宝的条码支付业务将接入银联，银联为其提供转接清算服务。同时，网商银行也将接入银联的网络。随后，银联发布公告称关于合作机构，“一切以本公司官网公告为准，关于条码支付业务合作暂无可对外公告的新信息”。2017 年年底，央行要求金融、支付机构的条码支付业应当通过人民银行跨行清算系统或者具备合法资质的清算机构处理。

7、跨境电商小红书可能正在寻求 2 亿美元融资

彭博社报道了该消息，并称此轮融资正在早期阶段，公司目前估值 25 亿美元，小红书拒绝对此置评。根据彭博社早先的报道，小红书创始人之一瞿芳表示过公司有意在 2018 年进行新一轮融资，并在两到三年内上市。小红书上一轮融资是在 2016 年 3 月，金额为 1 亿美元，腾讯领投。

8、转型AI的百度一季度财报：在线营销业务收入仍为业绩支撑

4月27日，百度（NASDAQ:BIDU）发布了2018财年第一季度财报（截至3月31日），报告显示，公司该季度营收为209.07亿元，同比增长23.8%；按美国通用会计准则计（GAAP），归属公司上市部分的净利润为66.94亿元，同比增长276.7%。值得关注的是，在线营销业务收入依然是公司营收的主要来源，实现171.69亿元的收入，占公司总营收比例约为82%。第一季度在线营销活跃客户数约为475000人，较去年同期增长23%。

9、亚马逊公布Q1财报，广告业务贡献巨大

据亚马逊最新第一季财报显示，收入达 510 亿美元，比去年成长近 1.5 倍，每股收益达 3.27 美元，盘后交易飙涨 6.4%。而来自第三方卖家的广告收入，包括联名信用卡等也有大幅成长。目前亚马逊已预估未来几季 Prime 会员将会大幅激增，打算将年费从 99 美元调高到 119 美元，近 20%。

10、360 发布 2018 年第一季度财报，完成了承诺的全年净利润目标的 15.97%

根据财报，360 本季度营业收入为 27.52 亿元，同比增长 12.86%；净利润为 4.78 亿元，同比下降 27.57%，扣除其重组上市相关的中介费用等非经常性损益后，公司净利润为 4.63 亿元，同比增加 42.34%，重组上市前，360 承诺全年利润预期 29 亿元，这次完成了该目标的 15.97%，不及 1/4。财报发布后，360 股价跌了 5.92%（同期上证指数上涨 0.23%）。

11、中国电信发布 2018 年第一季度财报，手机上网流量同比上升 343%

根据财报，中国电信本季度营收 966.13 亿元，同比增长5.6%，其中服务收入同比增长 7.1%，占了总收入的 91%；净利润 56.98 亿元，同比增长 6.5%。截止报告期末，其移动用户数为 2.65 亿户，其中 4G 用户占了 78%。手机上网总流量同比上升 343%，4G 用户每月户均流量达到 3907 MB。

12、谷歌自研Fuchsia OS 将兼容安卓 亦可在x86体系运行

和甲骨文在Java方面的纠缠让谷歌郁闷良久，好在巨头所做的不是法律方面极尽周旋，而是自研一套连Linux内核都不需要的新OS，名为Fuchsia。至于Fuchsia OS，是一套微内核操作系统（和Windows的底层架构类似），其中内核Zircon由C语言写就，完全是谷歌自研产物在官方的编程指导文档中，Fuchsia OS在处理器体系上还兼容x86-64，也就是说，Fuchsia OS还要打通现在的Chrome OS，最终实现手机、平板、笔记本甚至桌面跨平台的壮举。

13、海南自贸区和阿里巴巴签订合作协议

４月 27 日上午，海南省政府和阿里巴巴蚂蚁金服签订战略合作协议，双方将在经济发展、社会治理和民生服务领域进行合作。马云在签约仪式上说阿里参与海南的改革开放，是要 “为自由贸易港建立数字经济基础”。

14、广告界的泥石流“椰树”出新广告啦，画风有毒！

还记得以前的椰树椰汁广告吧？因为万年不变的设计，不止一次被网友吐槽“辣眼睛”。然而最近，那个椰树椰汁画风变了。

15、探寻「已知」和「未知」的边界，知乎的「世界观」有多大？

近日，知乎发布全新品牌视频《发现更大的世界》。藉此视频，知乎表达了平台上海量新知青年对世界的种种好奇与探寻，也让更多用户与视频主题「不满足已有认知」产生共鸣。

16、应对GDPR，Google大幅限制DoubleClick ID的使用

Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys in its ecosystem.

In a note to partners sent Friday and obtained by AdExchanger, Google said it will no longer let buyers use the DoubeClick ID when leveraging its data transfer service. The service allows marketers to pull data out of DoubleClick Campaign Manager (DCM) for cross-platform reporting and measurement.

The DoubleClick ID pulls together data from the company’s various ad and consumer-facing products around a unique user ID associated with PII. Previously, buyers could use data transfer to pull log files of impressions served on DCM and measure them against impressions served from other ad servers across the web.

As of May 25th, the same day the EU’s GDPR goes into effect, the DoubleClick ID will no longer be available for data transfers on YouTube impressions and those recorded by the DCM ad server and the DoubleClick Bid Manager (DBM) DSP. Those IDs also won’t be available for DBM first in the EU, and eventually globally. Google will also remove encrypted cookie IDs, IP addresses and user list names from data transfer for all bids in Google Ad Exchange.

Stripping out the DoubleClick ID cuts off visibility to user activity within the DoubleClick ecosystem.

17、IPG CEO表示，CPG（快消品）正在回归

After applying zero-based budgeting, CPGs are coming back, said IPG CEO Michael Roth during his company’s Q1 2018 earnings call Friday.

Roth said CPGs are among the leading spenders for the quarter, with spend up by 10% across IPG. The growth was in part reflective of new business wins.

“I’ll put it out there that it feels like some of the bleeding and cuts on consumer goods is slowing down,” he said. “In some cases, it’s stopped. And that’s an opportunity for us.”

CPGs are realizing that cutting marketing dollars in a low growth period isn’t going to help them grow, Roth said. And with an economic environment in the US that favors big corporations, clients, including auto and financial services, are starting to spend more on marketing.

“I met with clients who indicated that the tax law changes were beneficial, and some tax dollars will be used as marketing dollars,” he said. “As long as the macroeconomic environment continues to be positive, clients will feel more comfortable spending and converting that to marketing dollars.”

18、出版商：与品牌的直接合作让媒体更倾向于内部采购

The number of brands moving programmatic media buying in-house doubled to 35% in 2017. With brands pushing for more control and transparency, this trend is likely to continue.

For publishers, working directly with brands offers several opportunities to create a closer relationship, but it’s not without risks and costs.

Brands that have taken responsibility for their own media buying are launching a new, complicated phase of their business. A publisher team may jump at the opportunity to enter the RFP process when asked by a big brand, but be warned: The courting process is nothing compared to the marriage itself.

Much like a scene from “The Bachelor,” I’ve gone through round after round of meetings during a selection process to work with a big brand that decided to take media buying in-house. If you are picked to work direct, you might want to start popping the champagne, but you also need to start preparing. We got the red rose in the end, but we also got a mandate to step up our game, big time.

Brands new to automated media buying are just setting up their programmatic data, reporting and execution shop. They’ll likely still rely on their agencies to manage the proposal and media-planning phase and work with a demand-side platform (DSP) to execute their media buys for them. Research shows that only a small percentage of brands fully manage programmatic in-house without some reliance on third parties. This means that publishers aren’t just working with the brand but with a big team of different stakeholders that are all new to the situation.

19、技术堆栈下，数据驱动如何回归营销？

Nobody can deny that advancements in algorithms, processing power and audience verification are anything short of astounding. The level at which marketers can segment, dynamically reach and measure activity continues to grow – and grow.

Herein lies the problem: The capabilities of today’s advanced tech stacks and their never-ending layers of analysis can cause marketers to lose sight of the end goal.

The ad tech and mar tech spaces optimistically promise to save marketing dollars and resources by targeting only the desired audiences. But why are marketers targeting them?

When working with data, it’s critical to always come back to your marketing framework: What’s is our objective? Who is our audience? Why do we want to reach them? What’s our message? What does success look like?

If this sounds simplistic, it is. But it’s also shocking how often this vital connection is discarded when new tools and opportunities are brought into the mix.

Structure must come before innovation. Once marketers have clarity on purpose, they can smartly apply and leverage audience data, website data, campaign data, CRM data and contextual data to architect, analyze and optimize relevant user journeys that drive true business outcomes.