一、 品牌

“酒小二”寻求约2亿美元新一轮融资

长城汽车：上半年汽车销量同比增长56.47%

长城汽车今日晚间公告，上半年汽车销量61.82万台，同比增长56.47%。

安踏集团：未来5年内，安踏品牌致力于实现流水年复合增长18-25%

今日，安踏集团公布集团旗下安踏品牌未来5年的发展计划。未来五年内，安踏品牌将致力于实现流水年复合增长18-25%；线上业务年复合增长30%以上，2025年占比达到40%；巩固多层级优势渠道，持续加强一至三线城市布局，流水占比超过50%；购物中心店数翻倍；总体市场份额增加3到5个百分点。与此同时，安踏品牌将在未来两年，坚持“专业为本、品牌向上”的发展战略。

二、互联网平台

苏宁易购：张近东等近期减持公司6.67%股份

苏宁易购7月8日晚间公告，7月6日-7月7日，张近东、苏宁控股集团有限公司、苏宁电器集团有限公司，通过大宗交易、协议转让方式合计减持公司6.67%股份；张近东及其一致行动人合计持股比例降至32.03%。此次股份变动是履行已作出的承诺、意向、计划。

市场监管总局督促电商平台企业核查处理买卖虚假检测报告行为

消息称Keep、喜马拉雅均已于最近几周取消赴美IPO计划

消息称，中国健身应用Keep、中国最大的播客平台喜马拉雅均已于最近几周取消赴美IPO计划。（新浪财经）

字节跳动计划重启飞聊

四、案例

联名风潮盛行，贝贝健这波跨界操作凭什么能出圈？

五、趋势洞察

IDC：2021年中国商业智能软件市场规模预计达7亿美元

IDC预测，2021年中国商业智能软件市场增速将快速恢复，2021年市场规模预计达到7.0亿美元，同比增长恢复到21%，到2025年，中国商业智能软件市场规模将达到13.3亿美元，未来5年整体市场年复合增长率（CAGR）为17.9%。

报告：预计今年休闲电竞市场规模超116亿元

六、海外

CTV 欺诈正在改变，双重验证发现

Ad fraud in connected TV saw a 12% drop this year to .4%, a sign that ad buyers have been proactive following a number of high-profile schemes over the past several years that bilked them out of millions.

A new report by ad verification provider DoubleVerify looked at post-bid data and more than a trillion impressions in 80 markets across more than 2,100 brands from May 2020 to April 2021. It found that, globally, post-bid fraud and sophisticated invalid traffic (SIVT) rates were down 30% year-over-year, from 2% to 1.4% across desktop, mobile app and mobile web, and CTV.

But as rates of detected fraud decline, the way fraud is perpetuated has evolved and become more sophisticated.

Last year, bot scams accounted for 78% of the fraud and SIVT violations DoubleVerify uncovered. This year, however, that activity, while still common, dropped 44%. Scammers have turned to data center traffic in order to target server-side ad insertion and “spoof” CTV inventory, which now accounts for 36% of all fraud in the space.

TTD推出索利玛， 其公开互联网与围墙花园

The Trade Desk introduced its latest DSP dashboard, Solimar, on Wednesday, as well as a venture capital arm called TD7. The company’s first startup investment is in the ad-bidding software company Chalice Custom Algorithms.

Solimar consolidates The Trade Desk’s data marketplace for targeting and measurement into a single interface, with data onboarding and identity resolution built in as well. By bringing together data onboarding, targeting and measurement, The Trade Desk is trying to spur more brands to plan campaigns based on specific KPIs – for instance, Walmart or Home Depot store sales, Oracle sales data, Foursquare location data or Urban Science automotive data – instead of relying on clicks and CPMs.

“The conversation over the past year has been rooted in uncertainty and insecurity,” The Trade Desk VP of client development Amber Browne told AdExchanger. “It's exciting for us to be able to shift the conversation a little bit, because we see a lot of a lot of opportunity in how we can help marketers meet this moment.”