日报

Morketing 6.12早报:优衣库与哆啦A梦合作的不错;腾讯研究院:手机行业世界杯营销白皮书;美调查四大交易所是否涉嫌价格操纵比特币

2018-06-12 09:07:48   阅读量:806

Morketing原创首发,作者:Neo,转载或内容合作请点击转载说明,违规转载法律必究。

1、优衣库与哆啦A梦合作的不错,销量惊人

根据优衣库提供的数据,村上隆、哆啦 A 梦与优衣库合作的 UT 系列在 5 月 25 日上架,当周卖出了“几十万件”,在优衣库商品销量排名第一。同期推出的太阳花版本的哆啦 A 梦公仔,在天猫上架不久即售罄。

优衣库今年还准备继续推动 UT 的跨界合作,从目前 UT 上新频次、合作品牌来看,优衣库在尝试错开潮流品牌,以及与知名动漫、游戏合作的系列。在 6 月上架与 Mike Mills 的米奇系列后,优衣库后续还会接着上架与《周刊少年 JUMP》新的 UT 合作系列。

2、H&M 在纽约旗舰店测试声控镜子 “Voice Interactive Mirrors”

当人们长时间看它时,可以通过面部识别将其唤醒,该镜子可以用于自拍、风格建议和获取 QR 码折扣。由微软和总部位于斯德哥尔摩的设计公司 Ombori 制作。

3、美调查四大交易所是否涉嫌价格操纵 比特币暴跌10%

据CNBC报道,一家规模相对较小的韩国加密货币交易所声称遭到攻击后,上周日比特币价格暴跌10%,跌至两个月以来的最低点。《华尔街日报》援引消息人士的话刊文称,美国监管机构在调查四大加密货币交易所Bitstamp、Coinbase、itBit和Kraken是否存在价格操纵行为。

4、大优酷总裁回应“优酷世界杯网络直播权花了16亿”:不会太离谱

在优酷 2018 世界杯战略发布会上,阿里文娱集团轮值总裁兼大优酷总裁、阿里音乐 CEO 杨伟东回应了优酷世界杯版权 16 亿人民币的传闻:“优酷和央视签合同是有保密协议,我们没有办法直接透露这个数字,这是对我们合作伙伴的尊重,也是合同的条约精神。大家可以根据公布的数据,我觉得不会太离谱。”

5、腾讯研究院:手机行业世界杯营销白皮书

腾讯数据研究室发布了2018年手机品牌世界杯营销白皮书,其中提到增速下滑、用户忠诚度有待维系,成为只能手机市场面临的挑战,体育营销逐渐成为优选的解决方案。也使得国产手机成为体育营销的新金主。优秀的赛事营销能带来更长久的品牌记忆,利于转化。而在所有赛事中,唯有世界杯能与奥运会相媲美。

6、头条号平台推出青云计划:每天奖励至少100篇文章,每篇奖金300元

头条号微信公众号发文称,为进一步激励优质原创内容创作,头条号平台决定推出青云计划。平台依据内容质量,每天筛选出 100篇优质图文进行奖励,长期目标是每天奖励 1000篇图文,每篇图文奖励 300 元;每月筛选出最多 20 篇优质长文,每篇文章奖励 5000 元。

7、跨界玩零售 谷歌牵手家乐福在法国上线生鲜销售

谷歌与家乐福达成一项协议,将通过网络渠道在法国共同销售杂货。家乐福表示,这将是首次通过这家互联网巨头的平台推销生鲜食品。

2019年初,法国购物者将可以通过谷歌旗下的Home、Assistant和法国购物服务等平台购买家乐福的商品。家乐福并未对此次交易的财务结构发表评论。

随着各大杂货商竞相提升数字服务,法国超市行业的竞争也越来越激烈。Casino Guichard Perrachon今年3月宣布通过亚马逊的Prime服务在巴黎地区销售其Monoprix商店内的商品,该公司去年还与杂货电商技术提供商Ocado Group签订了一项协议

8、微信内测新功能让你的钱包瑟瑟发抖!父母、子女消费,你代付

近几日,有部分微信用户发现微信钱包中新增了一项「亲属卡」。由于这项功能尚处于灰度测试阶段,大多数用户没有获得测试资格,还不能上手体验。「亲属卡」与支付宝的「亲密付」也有着同样的作用,但目前还不支持情侣间的支付功能,姑娘们想要男朋友给自己开通微信专属「零花钱」的话,只能先考虑一下添加「子女卡」了。

9、与阿里、腾讯争夺印度市场,京东拟向B2B物流平台Shadowfax投资2000万美元

据外媒报道,印度B2B物流平台Shadowfax正在与京东商谈募集C轮融资交易。根据知情人士透露,该公司与京东集团的谈判目前处于初级阶段,而且已经持续了五周时间。本轮融资的规模可能在1800-2500万美元。去年该公司宣布收购B2B逆向物流(退货等)平台Nuvo Ex,收购后公司的物流服务扩张至印度75个城市,拥有7000多名配送员,每日交易量超8万次。

10、Yieldmo帮助广告主介入交互数据

Consumers spend hours each day swiping, hovering, tapping, tilting and scrolling on their phones, yet the gestural data generated by all those micro-actions is a blind spot for marketers, said Jeremy Steinberg, CRO at Yieldmo.

For the last five years, the mobile ad startup has been working on a platform that collects and analyzes mobile ad engagement data to gather insights and create segments of the people most likely to convert.

11、新“围墙花园”该如何应对?

Against the backdrop of data privacy, marketers are being forced to weigh their options for how media should be run and measured in an increasingly disjointed ecosystem.

Recent announcements by Google and Facebook all but steering marketers to go all-in with their walled-garden solutions are now renewing interest in assembling independent tech stacks.

While many have already shared the obvious benefits and shortfalls of the walled-garden solutions, few have plotted the path forward for advertisers who are exploring the idea of putting together independent options. With vendors such as LiveRamp, Thunder and Sizmek coming up in conversations more frequently, how should advertisers approach the problem of an independent solution?

12、移动程序化到来这么久,但买家的思维还远远落后

Mobile programmatic is poised to dominate digital display ad spend this year, but there are still a heck of a lot of kinks to work out.

The No. 1 headache for publishers: buyers that try to apply desktop tactics and standards to mobile and then wonder why it’s not working out.

Even some of the biggest trading desks and media buying agencies aren’t up to speed, said Richard Welch, Flipboard’s head of programmatic advertising, speaking at the Mobile Growth Summit in New York City last Thursday.

13、戛纳广告节上的咨询公司们

Cannes Lions kicks off next week, but without the hometown hero. Last year, the French holding company Publicis Groupe said it would forgo Cannes and other award shows in 2018 and reinvest savings in an AI platform. In a press release on Monday, Publicis clarified its position and shared details about its pared-down involvement, which involves some judge roles and client events. Its initial pullback sparked an industry conversation about the relative value of events like Cannes, especially as holding companies go through a period of painful belt-tightening. Meanwhile, deep-pocketed consulting firms may use the agency pullback to get a foot in the door. Accenture Interactive is doubling its investment in the show, while IBM iX and Deloitte Digital are increasing sponsorships and their involvement with the awards, Digiday reports. “We had no discussions on whether we should even be there,” said Anatoly Roytman, Accenture Interactive’s managing director. 

0/300
内容不能少于5个字符!

扫一扫关注我们

扫一扫关注我们

Morketing 6.12早报:优衣库与哆啦A梦合作的不错;腾讯研究院:手机行业世界杯营销白皮书;美调查四大交易所是否涉嫌价格操纵比特币

Morketing原创首发,作者:Neo,转载请联系:liuxingang@morketing.com

1、优衣库与哆啦A梦合作的不错,销量惊人

根据优衣库提供的数据,村上隆、哆啦 A 梦与优衣库合作的 UT 系列在 5 月 25 日上架,当周卖出了“几十万件”,在优衣库商品销量排名第一。同期推出的太阳花版本的哆啦 A 梦公仔,在天猫上架不久即售罄。

优衣库今年还准备继续推动 UT 的跨界合作,从目前 UT 上新频次、合作品牌来看,优衣库在尝试错开潮流品牌,以及与知名动漫、游戏合作的系列。在 6 月上架与 Mike Mills 的米奇系列后,优衣库后续还会接着上架与《周刊少年 JUMP》新的 UT 合作系列。

2、H&M 在纽约旗舰店测试声控镜子 “Voice Interactive Mirrors”

当人们长时间看它时,可以通过面部识别将其唤醒,该镜子可以用于自拍、风格建议和获取 QR 码折扣。由微软和总部位于斯德哥尔摩的设计公司 Ombori 制作。

3、美调查四大交易所是否涉嫌价格操纵 比特币暴跌10%

据CNBC报道,一家规模相对较小的韩国加密货币交易所声称遭到攻击后,上周日比特币价格暴跌10%,跌至两个月以来的最低点。《华尔街日报》援引消息人士的话刊文称,美国监管机构在调查四大加密货币交易所Bitstamp、Coinbase、itBit和Kraken是否存在价格操纵行为。

4、大优酷总裁回应“优酷世界杯网络直播权花了16亿”:不会太离谱

在优酷 2018 世界杯战略发布会上,阿里文娱集团轮值总裁兼大优酷总裁、阿里音乐 CEO 杨伟东回应了优酷世界杯版权 16 亿人民币的传闻:“优酷和央视签合同是有保密协议,我们没有办法直接透露这个数字,这是对我们合作伙伴的尊重,也是合同的条约精神。大家可以根据公布的数据,我觉得不会太离谱。”

5、腾讯研究院:手机行业世界杯营销白皮书

腾讯数据研究室发布了2018年手机品牌世界杯营销白皮书,其中提到增速下滑、用户忠诚度有待维系,成为只能手机市场面临的挑战,体育营销逐渐成为优选的解决方案。也使得国产手机成为体育营销的新金主。优秀的赛事营销能带来更长久的品牌记忆,利于转化。而在所有赛事中,唯有世界杯能与奥运会相媲美。

6、头条号平台推出青云计划:每天奖励至少100篇文章,每篇奖金300元

头条号微信公众号发文称,为进一步激励优质原创内容创作,头条号平台决定推出青云计划。平台依据内容质量,每天筛选出 100篇优质图文进行奖励,长期目标是每天奖励 1000篇图文,每篇图文奖励 300 元;每月筛选出最多 20 篇优质长文,每篇文章奖励 5000 元。

7、跨界玩零售 谷歌牵手家乐福在法国上线生鲜销售

谷歌与家乐福达成一项协议,将通过网络渠道在法国共同销售杂货。家乐福表示,这将是首次通过这家互联网巨头的平台推销生鲜食品。

2019年初,法国购物者将可以通过谷歌旗下的Home、Assistant和法国购物服务等平台购买家乐福的商品。家乐福并未对此次交易的财务结构发表评论。

随着各大杂货商竞相提升数字服务,法国超市行业的竞争也越来越激烈。Casino Guichard Perrachon今年3月宣布通过亚马逊的Prime服务在巴黎地区销售其Monoprix商店内的商品,该公司去年还与杂货电商技术提供商Ocado Group签订了一项协议

8、微信内测新功能让你的钱包瑟瑟发抖!父母、子女消费,你代付

近几日,有部分微信用户发现微信钱包中新增了一项「亲属卡」。由于这项功能尚处于灰度测试阶段,大多数用户没有获得测试资格,还不能上手体验。「亲属卡」与支付宝的「亲密付」也有着同样的作用,但目前还不支持情侣间的支付功能,姑娘们想要男朋友给自己开通微信专属「零花钱」的话,只能先考虑一下添加「子女卡」了。

9、与阿里、腾讯争夺印度市场,京东拟向B2B物流平台Shadowfax投资2000万美元

据外媒报道,印度B2B物流平台Shadowfax正在与京东商谈募集C轮融资交易。根据知情人士透露,该公司与京东集团的谈判目前处于初级阶段,而且已经持续了五周时间。本轮融资的规模可能在1800-2500万美元。去年该公司宣布收购B2B逆向物流(退货等)平台Nuvo Ex,收购后公司的物流服务扩张至印度75个城市,拥有7000多名配送员,每日交易量超8万次。

10、Yieldmo帮助广告主介入交互数据

Consumers spend hours each day swiping, hovering, tapping, tilting and scrolling on their phones, yet the gestural data generated by all those micro-actions is a blind spot for marketers, said Jeremy Steinberg, CRO at Yieldmo.

For the last five years, the mobile ad startup has been working on a platform that collects and analyzes mobile ad engagement data to gather insights and create segments of the people most likely to convert.

11、新“围墙花园”该如何应对?

Against the backdrop of data privacy, marketers are being forced to weigh their options for how media should be run and measured in an increasingly disjointed ecosystem.

Recent announcements by Google and Facebook all but steering marketers to go all-in with their walled-garden solutions are now renewing interest in assembling independent tech stacks.

While many have already shared the obvious benefits and shortfalls of the walled-garden solutions, few have plotted the path forward for advertisers who are exploring the idea of putting together independent options. With vendors such as LiveRamp, Thunder and Sizmek coming up in conversations more frequently, how should advertisers approach the problem of an independent solution?

12、移动程序化到来这么久,但买家的思维还远远落后

Mobile programmatic is poised to dominate digital display ad spend this year, but there are still a heck of a lot of kinks to work out.

The No. 1 headache for publishers: buyers that try to apply desktop tactics and standards to mobile and then wonder why it’s not working out.

Even some of the biggest trading desks and media buying agencies aren’t up to speed, said Richard Welch, Flipboard’s head of programmatic advertising, speaking at the Mobile Growth Summit in New York City last Thursday.

13、戛纳广告节上的咨询公司们

Cannes Lions kicks off next week, but without the hometown hero. Last year, the French holding company Publicis Groupe said it would forgo Cannes and other award shows in 2018 and reinvest savings in an AI platform. In a press release on Monday, Publicis clarified its position and shared details about its pared-down involvement, which involves some judge roles and client events. Its initial pullback sparked an industry conversation about the relative value of events like Cannes, especially as holding companies go through a period of painful belt-tightening. Meanwhile, deep-pocketed consulting firms may use the agency pullback to get a foot in the door. Accenture Interactive is doubling its investment in the show, while IBM iX and Deloitte Digital are increasing sponsorships and their involvement with the awards, Digiday reports. “We had no discussions on whether we should even be there,” said Anatoly Roytman, Accenture Interactive’s managing director.