3、Siegel + Gale：2018年全球简单化品牌排行榜报告
Siegel + Gale发布了新报告“2018年全球简单化品牌排行榜”。报告调查了全球9个国家15,000名消费者发现超过一半人愿意为更简单的体验支付更多的费用（55%），尽管今年的数字比去年更低迷。
Xandr is making AT&T data available to buyers across all media types through AppNexus’s demand-side platform (DSP), which it has rebranded as Xandr Invest.
Xandr Invest launched Monday and allows advertisers to layer AT&T’s first-party data when buying inventory available through the AppNexus exchange as well as inventory from Xandr’s premium video network, Community.
As the industry transitions from linear TV to the new idiosyncrasies of connected TV (CTV), marketers can’t afford to get caught flat-footed.
CTV requires marketers to stay on top of an ever-growing list of providers and platforms, each one presenting different challenges with regard to campaign management, measurement and analytics. At the same time, they also need to consider how to best integrate CTV into their existing TV and video planning.
Google is selling linear television inventory with Display & Video 360, its demand-side platform (DSP), via a beta partnership with the TV industry ad tech company WideOrbit.
“The feedback we’ve most consistently heard from clients is how challenging it’s become to reach their audiences,” said Eve Goldman, Google’s director of global YouTube and video solutions. “We started investing in capabilities over the past couple years to enable access to the right audiences and inventory and to streamline workflows in connected TV, video and linear TV.”
If I had to summarize the direct brand experience in a single sentence, I’d have to borrow AYR’s tagline: “Simplify everything.” Gone are the days of scheduling time between drop-offs, pick-ups and work to stop by the mall.
Need to try on a few styles? Don’t worry about it: Warby Parker will send you a few sets of glasses to try on at home. Top-notch customer service and breezy return policies make buyer’s remorse a thing of the past, while boxed sets eliminate the need to choose outright. Best of all, many direct brands take social responsibility seriously, offering ethically-sourced products to soothe even the guiltiest conscience; Bombas even donates returned socks to those in need (after they’ve been washed, of course).
Earlier today, Google announced plans to acquire unified data and analytics platform Looker for $2.6 billion in an all-cash transaction. Once the deal is complete later this year, Looker will join Google Cloud.
“Google Cloud is being used by many of the leading organizations in the world for analytics and decision-making. The combination of Google Cloud and Looker will enable customers to harness data in new ways to drive their digital transformation,” said Thomas Kurian, chief executive officer of Google Cloud. “We remain committed to our multi-cloud strategy and will retain and expand Looker’s capabilities to analyze data across Clouds.”
The influencer community is one of the rare businesses where women dominate the field. Across all industries – travel, fashion, technology, food and entertainment – women make up 77% of the total number of influencers. You would think with such a stronghold on an industry, women’s pay would, at least, be equal to men – but no. On average, women are earning $351 per social media post while men earn $459, according to a report from Klear influencer marketing platform.
Americans will spend more time on their smartphones (and tablets) than watching traditional TV, which is broadly defined to include video downloaded from the internet, according to a new forecast from eMarketer. The forecast estimates adults will spend an average of 3 hours, 43 minutes daily on mobile devices, not counting calls, and 3 hours, 35 minutes watching TV.
Amazon closed in on a deal to buy Sizmek’s ad server and dynamic content optimization (DCO) business for an undisclosed amount Friday. The acquisition builds on Amazon’s mounting efforts to rival Google and Facebook’s ad businesses.
Sizmek filed for bankruptcy in March, weakened by the competition of walled gardens that claim the majority shares of digital ad spend. Despite its financial woes, Sizmek’s open ecosystem and unified platform has been widely regarded as a leading independent ad serving business behind Google and Facebook.
Platforms are turning into an awareness play, rather than a way to grow traffic.
In a survey of 124 publishing executives by Digiday this May, the majority of respondents said that they view platforms as a way to increase awareness among audiences, rather than drive people to their sites, or make money off them.