Morketing每日监测2.14:谷歌称2019年获取电话和短信权限的应用下降了98%;阿里巴巴发布第三财季营收,淘宝直播板块增幅巨大;腾讯增持B站
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Morketing每日监测2.14:谷歌称2019年获取电话和短信权限的应用下降了98%;阿里巴巴发布第三财季营收,淘宝直播板块增幅巨大;腾讯增持B站

Eric · 2020-02-14 07:44

【摘要】每日营销资讯

甲方


小米集团:2019年收入预期超过2000亿元


小米集团公告称,截至2019年12月31日止的年度收入预期超过人民币2000亿元,研发费用预期约为人民币70亿元。小米集团称,截至2020年12月31日,年度研发费用预计将超过约人民币100亿元,将继续在“5G+AIoT”方面重点投入。


日产或将下调2020年盈利预期,面临11年以来首次季度亏损


据路透社近日报道,日产汽车或将遭遇2009年3月以来的首次季度亏损。一位知情人士对路透社表示,由于销量下滑,日产汽车预计上一季度业绩“令人失望”,这将是日产自2009年3月以来首次季度亏损。一位不愿透露姓名的日产高管表示,日产可能会下调集团2020年利润预期,从2300亿日元下调到1500亿日元,这将是11年来日产最低的利润目标。


OPPO Find X2全球发布会延期举行


OPPO表示,尊重并理解GSMA作出取消MWC Barcelona 2020的决定。经审慎考虑,OPPO决定将原计划于2月22日举行的“OPPO Find X2 全球发布会”,延至3月举行。


腾讯控股增持B站,持股比例升至18%


据外媒报道,B站日前向美国证券交易委员会提交的文件显示,腾讯控股已通过旗下子公司持有B站约4374.95万股Z类普通股,持股比例达到18%。B站上市之前披露的招股书显示,腾讯实体当时持股比例为12.27%。


小米发布全球首批搭载骁龙865的超旗舰5G手机小米10


小米发布全球首批搭载骁龙865的超旗舰5G手机小米10,正式冲击高端市场。雷军认为,“这是地球上最强悍的5G旗舰处理器”。具体来看,首先,具备5G通讯能力;第二,GPU性能提升25%,功耗降低25%;第三,AI性能配置第五代高通引擎。


有赞白鸦:门店商家在疫情期间应该重视发展社区电商


有赞创始人兼CEO白鸦在朋友圈表示,门店商家在疫情期间,应该重视发展社区电商,通过社群、朋友圈维系好老客户。疫情期间,很多客户的闲散时间无处打发,因此网上消费的时间会增加。而疫情结束后,还很有可能出现“报复性消费”,商家如果不尽快布局,将错失一连串的机会。


阿里巴巴2020财年第三财季营收1614.6亿元,同比增长38%


阿里巴巴发布2020财年第三财季财报,财报显示,阿里巴巴第三财季营收1614.6亿元,同比增长38%,财报显示,2019年12月淘宝直播产生的GMV及月活跃用户数量同比增长均翻倍;云计算业务收入107.2亿元,同比增长62%,单季收入首次超过100亿元。


特斯拉2019年中国区实现营收29.79亿美元,同比增长69.55%


特斯拉向美国证券交易委员会提交的文件显示,2019年其在中国区实现营收29.79亿美元,同比增长69.55%。


乙方


SaaS公司“Negotiatus”宣布完成1000万美元A轮融资


据外媒报道,旨在优化和简化企业采购流程的SaaS公司“Negotiatus”近日宣布完成1000万美元A轮融资。该轮融资由Rally Ventures牵头,ERA、645 Ventures、Green Visor Capital和Stage 2 Capital参与其中。


数据营销初创公司“Habu”获1500万美元A轮融资


据外媒报道,营销数据初创公司“Habu”近日宣布已获得1500万美元的A轮融资。这家公司由Krux创始人Tom Chavez和Vivek Vaidya创建的工作室super {set}孵化而出。实际上,Chavez是Habu的董事长,Vaidya担任首席技术官,其前Krux同事Matt Kilmartin是该公司的首席执行官。


媒介


WhatsApp用户数量突破20亿,两年增加5亿用户


据外媒报道,Facebook旗下消息应用WhatsApp今日宣布,其用户数量已达到20亿。两年前,WhatsApp曾宣布其用户数量达到15亿,这意味着WhatsApp在两年内增加了约5亿用户。此次突破20亿用户,也意味着Facebook已经拥有两款应用的用户数量达到20亿。


谷歌:2019年获取电话和短信权限的应用下降了98%


谷歌透露,2019年获取通话和短信权限的Play商店应用程序数量下降了98%。2018年10月谷歌推出新政策禁止应用进行不必要的文件访问,现在产生了预期的效果。谷歌表示,其余的应用确实需要通话和短信权限来执行其核心任务。


趋势


IDC:到2023年年底,中国50%的制造业供应链环节将投资于供应链弹性和人工智能


IDC发布了2020年全球制造业预测,其中,中国启示十大预测包括数字孪生、弹性供应链、资产体验等。IDC预测,到2024年,60%的中国制造商将通过在非结构化数据集中的物联网和机器学习驱动的过程中使用数字孪生技术;到2023年年底,50%的制造业供应链环节将投资于供应链弹性和人工智能;到2021年,30%的制造企业将开始将其资产视为内部内部客户。


雷军:今年1季度手机销量或会锐减


雷军13日预计,受到疫情影响,今年1季度中国手机销量或会锐减,但是2季度到3季度有望出现报复性反弹。对于行业趋势,雷军分析说,今年是5G技术普及之年,小米将在5G潮流中扮演急先锋角色。他透露,小米今年已经布局了10款左右的5G手机。


海外


Hearts&Science新增营销技术部门


Hearts & Science is launching a mar tech division with more system integrator capabilities. “And in doing so the agency hopes to beat back increased competition from consulting firms offering similar services,” The Wall Street Journal reports. The new team centralizes competencies such as customer data platforms, mobile attribution and consent management tools. The Mar-Tech Integrator Group, as the unit is called, connects client data with other sources, and feeds that back into the media plan. For Barclay’s US Consumer Bank, one of Hearts & Science’s pilot clients, the mar tech group centralizes data from major sponsorships and brand partners, including the NFL, Hawaiian Airlines and Wyndham Hotels, to create seed audiences based on merged data sets. “Our clients have a need for us to go deeper on individual platforms,” said Hearts & Science chief media and data officer Megan Pagliuca. “We’re expanding our services beyond traditional media strategy, planning and buying, and into an area consultants are historically known for such as systems integrations and the deployment of those systems.” 


Roku与传统电视广播公司就广告利益产生的冲突正在持续升级


Roku’s negotiations with broadcasters have become “increasingly intense” as the OTT device maker tests its scale and power as an audience gatekeeper, according to The Information. Roku briefly booted Fox OTT apps off its platform days before the network aired the Super Bowl, though the two companies settled on a deal. But other confrontations have resulted in near suspensions for TV apps, including NBCUniversal and AMC Networks. Roku is trying to wring concessions from well-known entertainment companies to beef up its ad business. Mostly that means securing the right to sell ad inventory, though in its recent negotiation with Fox, Roku reportedly tried to include content for The Roku Channel, its own ad-supported network. “I don’t think Roku holds all the keys, but my sense is they are saying we can do better in selling ads than you can,” said Doug Knopper, co-founder and former co-CEO of Comcast’s FreeWheel. “As a result they are going for a bigger piece of the pie.” Unsurprisingly, broadcasters aren’t making it easy for Roku.


AdQuick筹集600万美元的A轮融资


On Tuesday, OOH automation platform AdQuick announced a $6 million Series A round led by existing investor Initialized Capital – Reddit co-founder Alexis Ohanian’s early stage venture capital firm – with participation from WndrCo, Shrug Capital, The Todd & Rahul Angel Fund, Michael Kassan’s MediaLink and rapper Nas (who also contributed to mParticle’s seed round in 2013).

The new funding brings AdQuick’s total to $9.4 million since 2017.

Although out-of-home is the only form of traditional media that’s still showing healthy growth, the process for placing OOH buys is time consuming and laborious.

“Some of the larger traditional agencies require eight weeks of lead time to activate an out-of-home campaign, because they’re doing it all manually with a team,” said AdQuick CEO and co-founder Matt O’Connor. “It can take hundreds of emails, phone calls, PDFs and PowerPoints back and forth to book an out-of-home campaign.”

整理自互联网

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