每日监测

MorketingGlobal每日监测6.21:美国将成为最大的游戏市场营收达369亿;Facebook瓜分电视广告有哪些不足;Google更新 Google Shopping欲瓜分电商市场

Morketing  · 2019-06-21 09:35

【摘要】 Morketing每日监测

1、Facebook若想瓜分电视广告预算的话,还需要做出哪些努力?

 

Facebook really wants those TV ad dollars – but it’s going to take more than simply showing up at the upfronts. The first thing Facebook needs to do is prove that its video service, Watch, is a hit with audiences. Facebook claims that 140 million people spend at least one minute a day viewing Watch videos, and that on average, daily viewers spend 26 minutes with Watch content. That reach should help woo buyers, but it’s not an automatic home run, Digiday reports.

 

2、Google推出最新版Google Shopping与瓜分电商市场份额

 

Google's redesigned version of Google Shopping brings its online marketplace center stage. But can the new platform—which merges Google Shopping with the company’s existing retail marketplace, Google Express—compete with the likes of Walmart, eBay and Amazon?

 

3、Google旗下DV360正在测试两种富媒体广告,将其应用于互动展示广告形式中

 

Google Display & Video 360 is testing two new rich media, interactive display ad formats.

 

Swirl. The swirl display ad format incorporates 3D assets, using the 3D/Swirl component in Google Web Designer. With a new editor coming to Google’s 3D platform Poly, marketers can edit and build 3D assets for these display ads.

 

4、营销人员应该选择付费搜索广告还是付费社交广告?

 

When it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets easier and easier to reach your target market on Facebook Ads, Google Ads and the like.

 

Unfortunately, with all of the features and options we now have available, it can be overwhelming to find the right way to market your business. Even on a single platform like Google Ads, you have options for manual ads, automated text ads, click-to-call ads, banner ads, video ads and much, much more. Then, throw in half-a-dozen or more additional platforms and it can simply be too much to wrap your head around.

 

5、Facebook数字货币Calibra对营销人员有什么意义?

 

The digital wallet will enable global users to make financial transactions using Libra, the newly formed currency powered by blockchain technology backed by Facebook and a number of leading financial, technology and venture capital organizations, including Mastercard, Uber, PayPal and Andreessen Horowitz. Libra will be governed by the Libra Association, formed to promote adoption of the currency and developer platform. Each founding member company, including Facebook, will have a single vote on governance issues.

 

6、YouTube最新推出的AR功能“try-on”允许用户在看美妆视频时试妆

 

Makeup tutorials and reviews are some of the most popular content on YouTube,  as they help people learn about new products as well as how to apply them. YouTube is now kicking that experience up a notch with the introduction of a new AR feature for virtual makeup try-on right from the YouTube app. Called AR Beauty Try-On, the feature is designed to be used in a split-screen experience while YouTube viewers watch the makeup tutorial.

 

7、SaaS数据保护供应商Druva融资1.3亿美元现估值10亿美元并收购CloudLanes

 

As businesses continue to move more of their computing and data to the cloud, one of the startups that has made a name for itself as a provider of cloud-based solutions to protect and manage those IT assets has raised a big round of funding to build its business.

 

Druva, which provides software-as-a-service-based data protection, backup and management solutions, has raised $130 million in a round of funding that CEO and founder Jaspreet Singh says takes the company “well past the $1 billion mark” in terms of its valuation.

 

8、中国无人驾驶汽车创业公司AutoX和 Pony.ai j获准在加州销售汽车

 

China’s driverless cars are coming for passengers in the United States. AutoX and Pony.ai just became the first Chinese companies allowed to offer self-driving robotaxis in the state of California, according to notices posted on the website of the California Public Utilities Commission this week.

 

Started in 2016 by Princeton University  professor Jianxiong Xiao, called “Professor X” by his students, AutoX is now one of China’s most well-funded autonomous driving startups alongside Pony.ai, which was co-founded in 2016 by two former executives at Baidu’s self-driving department.

 

9、2019年美国将取代中国成为最大的游戏市场,营收将达369亿美元

 

China is losing its global lead in games. By the end of 2019, the U.S. will replace China as the world’s largest gaming market, with an estimated revenue of $36.9 billion, says a new report from research firm Newzoo.

 

10、迪士尼是如何利用The Disney ID和福克斯的数据资产触达受众的?

 

The brand is extremely protective of its reputation among consumers, one largely built on trust.

 

At the same time, Disney is a data-driven publisher with an epic amount of O&O. There’s ABC, ESPN, Fox, Hulu, movies, hotel resorts, cruises, theme parks and everything else that formed the foundation of your childhood – and the company has taken great pains to ensure advertisers can message across its entire portfolio.

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