【摘要】 每日监测
一、品牌
Zara母公司上半年赚18亿欧元
在截至7月31日的三个月内,Zara母公司Inditex销售额同比增长24.5%至148亿欧元。财报表示这主要得益于实体零售的强劲复苏,毛利率达57.9%,净利润大涨41%至18亿欧元。
Tiffany为美国网球公开赛打造单打及双打冠军奖杯
近日,Tiffany发布了品牌为2022年美国网球公开赛打造的单打及双打冠军奖杯,其中单打冠军奖杯重约10磅,高约18.5英寸,历时约4个月,总计66个小时制作而成。
iPhone 14系列新品在韩国售价较前代大幅上调,苹果回应:因韩元对美元汇率上涨
长城汽车:斥资5007.48万港元回购426.95万股
二、互联网
羊了个羊否认抄袭:游戏使用的是最基础玩法,用户自有判断
针对有网友质疑羊了个羊抄袭3tiles一事,中新经纬联系到北京简游科技有限公司,公司相关负责人否认“羊了个羊”抄袭“3tiles”。该负责人表示,“羊了个羊”游戏使用的是最基础的游戏玩法,如果“连成三个”的玩法就算抄袭,那这样的游戏也太多了。并表示公司不会对此理会,用户自然有自己的判断。(中经新纬)
苹果考虑年底前为App Store增加新广告位
中金公司:腾讯控股及网易重获游戏版号,缓解市场忧虑
欧盟普通法院维持欧盟对谷歌的反垄断决定,将罚款金额减至41.25亿欧元
WPS移动版上线多款新功能,适配iOS 16锁屏小组件
三、广告案例
迪士尼发布新logo,庆祝诞辰100周年
四、营销趋势
机构:8月抖音及TikTok蝉联全球移动应用(非游戏)下载榜冠军
Sensor Tower商店情报数据显示,2022年8月抖音及其海外版TikTok以将近6600万下载量,蝉联全球移动应用(非游戏)下载榜冠军,较2021年8月下降0.8%。其中,抖音的下载量占15%,TikTok美国市场的下载量占比为7.7%。Facebook以将近5900万次下载排名第二,相较去年8月增长10.5%。排名前五的另外3款应用依次Instagram、WhatsApp和Messenger。
清华大学:2022虚拟数字人综合评估指数报告
随着互联网软硬件技术发展逐步成熟,在“元宇宙”概念成为热点的同时,虚拟数字人产业也进入“爆发期”。但无论从技术整合、场景应用和营销模式来看,元宇宙层面的虚拟数字人发展目前尚处于初级阶段。
报告认为,目前国内外产业尚缺乏对虚拟数字人在元宇宙意义上具有系统性和前瞻性的评估,因而本报告尝试弥补以上空缺,以期引导虚拟数字人产业链规范化发展。
五、海外营销
RIP 广播电视?传统广播执行官说还不止
At the Next TV Summit on Tuesday, AC/DC’s “Thunderstruck” was the walk-on music for a panel debating the death of broadcast.
A classic ’90s throwback tune was perhaps appropriate considering “1990 was the last time broadcast mattered,” quipped Next TV reporter David Bloom, the moderator of the event, which is part of NYC TV Week.
But legacy TV companies and the technology providers that serve them have reason to push back against an early eulogy for broadcast television.
As old players reinvent themselves and new ones join the scene, TV distribution is coming full circle.
Content delivery, be it linear or streaming, is a forked road that ultimately goes to the same place (or screen), said Jim Long, CEO of Didja, a company that develops local US news apps, which are available in 21 DMAs (as of January).
Merkle 正在掀起零售媒体网络的热潮(着眼于下一件大事)
Merkle’s retail and consumer goods group has become a testbed for multiple other verticals.
That isn’t surprising.
Although people tend to think of retail advertising from the perspective of grocery store chains and major CPG brands (Walmart, Target, Kroger and the brands they carry), these days the “retail media” category includes a host of new entrant: Best Buy, Marriott, Lyft, Uber, craft goods store Michael’s. Take your pick.
Anne-Marie Schaffer, an EVP and growth officer for Merkle’s retail and CPG group, is experiencing a similar evolution in her role. Merkle recently folded “automobility” into its retail and consumer goods group – Uber, Lyft and T-Mobile have all launched media networks – and has lately been incorporating quick-serve restaurants and other kinds of retail chains.
AdExchanger spoke with Schaffer about her role and how Merkle stays on top of the fast-moving retail media opportunity.
信息来源于网络
已有0人收藏
+1已有0人点赞
+1转发
发表评论
请先注册/登录后参与评论