MI&Morketing 8.7监测:苹果上线中文版App Store审核指南;埃森哲又收购一营销咨询公司;IDG等抛售美图股票

MI&Morketing 8.7监测:苹果上线中文版App Store审核指南;埃森哲又收购一营销咨询公司;IDG等抛售美图股票

Fred 网站编辑 2017-08-07 567

中文媒体

1. 国泰航空和阿里巴巴合作

香港国泰航空周五和阿里云、飞猪及蚂蚁金服达成合作。阿里云会帮助改善航空运营效率;飞猪将提供定制产品;蚂蚁金服运营将为国泰航空提供“多样化全场景的支付服务”,也会在市场运营方面开展合作。

2. 豆瓣确认要在境外上市

据豆瓣创始人杨勃(阿北)的内部信,重新启动在境外上市的计划,半年各个业务启动独立预算,管理各自的产出和成本。业务线将调整为“用户线”和“营收线”两个部分,长期没有起色的产品和业务会被关闭。2011 年豆瓣融资 5000 万美元、估值 4.6 亿美元。

3. 华为将与AT&T合作,在美国销售新旗舰手机

据 The Information,华为和美国最大运营商 AT&T 达成协议,明年上半年在美国销售新的旗舰手机。此前华为在美国市场只能通过百思买、沃尔玛、亚马逊等零售渠道销售。

4. Gartner公布中国新兴技术成熟度曲线 5G技术发展提速

报告的主要作者盛陵海向第一财经独家透露,今年的中国报告加入了机器学习、区块链、低功耗广域技术、窄带物联网等内容。每年Gartner发布的技术成熟度曲线(The Hype Cycle)都备受市场关注,也成为企业做出重大投资决策的风向标。技术成熟度曲线又称技术循环曲线,光环曲线,炒作周期,指的是企业用来评估新科技的可见度,利用时间轴与市面上的可见度(媒体曝光度)决定要不要采用新科技的一种工具。

5. 大众汽车开了首家零售概念店,目的是简化购车流程

最近,大众汽车就在英国伯明翰的 Bullring 购物中心,开设了品牌旗下第一家新型零售概念店铺,请来了擅长零售体验店铺设计的英国设计机构 Dalziel & Pow,我们曾经介绍过这个团队为英国最大的通信运营商之一 O2 公司设计的新概念店,位于曼彻斯特 Market Street 上,他们也曾参与了运动品牌 Lululemon 位于伦敦摄政街新型概念店铺的重构。新店围绕“互动”这个关键词展开设计,一系列互动元素的设计,希望能够让进店的消费者与全系列的大众汽车及其配件联系在一起。

6. 苹果上线中文版App Store审核指南

8月6日消息,为了跟中国的iOS开发者更顺利的通过应用审核流程,苹果上线了中文版App Store审核指南。此前,苹果官网只有英文的审核指南,而中国的苹果ios开发者将App上传到App Store商店审核是的流程较为痛苦,一旦发现问题,苹果将向开发者发送一封全英文的驳回邮件说明。

7. 咨询公司怼4A再升级,埃森哲又收购了一个营销咨询公司

当全球各大广告主都在削减广告预算的时候,咨询公司对营销公司的大肆吞并,无疑给4A公司的近况雪上加霜。全球著名咨询公司埃森哲近日又收购了一家营销咨询公司Brand Learning。而这家公司在伦敦总部、纽约和新加坡的员工总数只有120人,但它却服务了全球超过60个国家的160个客户,行业涉及到零售、快消、汽车、能源、生物科技以及金融服务。

8. 与其说黑莓重返中国,不如说TCL启动新品牌策略

7月20日,新的黑莓中国官微——BlackBerryMobile发布了重回内地后的第一条微博:Hi 布莱克拜克!非常显眼的是它的微博尾巴,赫然显示为BlackBerry KEYone,这是黑莓最后一款自己打造的全键盘安卓机型。十天之后,BlackBerryMobile发出了第二条微博,宣布8月8日(也就是明天)在北京举办新品发布会。这意味着,在时隔近4年之后,黑莓终于在重返中国内地市场迈出了实质性的一步。

9. 腾讯信用分查询体系开启 暂时只开放给QQ超级会员

在支付宝的芝麻信用分席卷行业之后,腾讯终于拿出了应对策略:腾讯信用分。目前,腾讯已经悄然开放了腾讯信用分的查询通道,但目前只有QQ超级会员可以查看,其余用户暂时还无缘查看。从页面介绍来看,腾讯信用分同样是根据履约、安全、财富、消费以及社交这五项成绩来判定综合成绩,最低300分,最高850分。

10. IDG创新工场等抛售美图股票 套现超60亿港元

据联交所资料披露,7月25日,IDG资本减持美图公司5000万股,每股作价8.5港元,套现4.25亿港元。据了解,本次减持完成后,IDG资本在美图的持股比例由7.70%降至6.47%。美图公司于去年12月15日在香港联交所上市,随着今年6月中禁售期结束,众多机构投资者开始抛售其股票。对此,美图公司回应称,我们的管理层不会减持,希望大家还是应该看美图整个公司的基本面。

英文媒体

1. Can Blockchain Technology Solve Digital Marketing’s Ad-Fraud Problems?

Tech companies, publishers and media buyers have begun experimenting with marketplaces built on blockchain—a digital ledger that records transactions using encryption for security and accountability. And although it’s still uncertain whether blockchain is a game changer or a pipe dream, some say the system has the potential to create the kind of transparency that advertising desperately needs by cutting off bot traffic and protecting brands from unsavory content.

2. 8 Technologies and Platforms Every Forward-Thinking Marketer Needs to Know

From IBM’s souped-up supercomputer Watson to Google’s tricked-out, self-driving cars, marketers are navigating a new wave of tech services and platforms beyond the walls of traditional advertising.

Augmented reality, chatbots and artificial intelligence are all poised to become a bigger focus for marketers in the coming years, and advertisers are already starting to experiment with tech coming out from Facebook, Google and Apple. Meanwhile, other companies like Amazon and Waymo are just starting to give marketers a peek at their most forward-looking innovations.

Needless to say, there’s a lot for marketers to dig through when figuring out what tech is worth investing in and which trends are simply fads. As part of Adweek’s monthlong Next Tech series exploring marketing tech, we’ve highlighted eight emerging technologies and what marketers need to know about them today and in the future.

3. Here’s What You Need to Know About Voice AI, the Next Frontier of Brand Marketing

Two decades ago when Amazon and Google were founded, only a seer could have predicted that those companies would eventually start turning the physical world into a vast, voice-activated interface. Artificial intelligence-powered voice is what perhaps makes Amazon and Google the real duopoly to watch (sorry, Facebook), as their smart speakers—2-year-old Amazon Echo and 8-month-old Google Home—are gaining traction. Forty-five million voice-assisted devices are now in use in the U.S., according to eMarketer, and that number will rise to 67 million by 2019. Amazon Echo, which utilizes the ecommerce giant’s voice artificial intelligence called Alexa, owns roughly 70 percent of the smart speaker market, per eMarketer.

4. Does AT&T Have What It Takes To Be The Next Telco With Serious Ad Tech Chops?

On Friday, AT&T revealed that Brian Lesser, GroupM’s CEO of North America, will helm a new business unit so the telco can attempt to realize the potential of its vast deterministic data set. He’s got his work cut out for him.

When the AT&T/Time Warner mega-merger closes – it’s still pending, but expected to go through under a friendly Federal Communications Commission – AT&T ostensibly gains access to an even more vast, deterministic dataset, including TV access data and internet service provider data with a physical billing address-shaped bow on top.

5. Brands bristle at third-party sellers on Amazon, but have little recourse

In late July, Amazon reportedly contacted thousands of third-party vendors about participating in its Fulfillment by Amazon program, in which Amazon would buy their inventory at full price and then sell those products on its site. The move incensed Birkenstock CEO David Kahan, who wrote in a letter to Birkenstock retailers that the company prohibits its retail partners from reselling even a single pair of Birkenstock sandals on Amazon.

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