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每日监测8.7:人民日报发推欢迎谷歌回归;传头条广告联盟将于8月14日全面开放;微盟将赴港IPO;全球游戏收入TOP25中国企业占四席

2018-08-07 08:35:38   阅读量:326

1、人民日报发推欢迎谷歌回归,但前提是遵守中国法律


《人民日报》官方推特在转发一篇题为“Stability prerequisite for China’s internet opening up”(《稳定是中国互联网开放的重要前提》)的文章时表示:欢迎谷歌回到中国大陆,但前提是得遵守政府相关的法律政策。

2、爱奇艺体育成立,华人文化IDG等资本将入股

新英体育总裁、新爱体育CEO喻凌霄表示,对于新的爱奇艺体育平台发展,将在合适的机会下引入看好该平台的的投资人,确保平台健康、可持续发展。据悉,外部投资者则包括当代明诚、华人文化集团公司、IDG资本。目前,这一消息暂未得到新英体育、爱奇艺的确认。

3、传头条广告联盟将于8月14日全面开放

据自媒体“开柒 ”报道,头条的广告联盟自称为“穿山甲”联盟,在今年年初就已经上线,但一直都是邀请制,是试运营期,只针对安卓应用,而在8月14日,其将宣布全面开放。据悉,该联盟要在“在规模、效率、口碑上成为行业第一”,并宣称将利用自己的AI优势和广告优势帮助中长尾流量主们实现高变现。

4、微盟将赴港IPO,成拼多多后又一背靠微信上市的公司

今日,微盟科技在香港提交IPO申请和招股书。据在香港交易所提交的文件显示,德意志银行和海通国际为联席保荐人。

微盟是微信第三方服务商,为各类商家提供云端商业及数字营销解决方案,是典型的To B企业。具体而言,微盟基于微信生态并通过SaaS产品,主要为商家提供数字化的精准营销服务。

作为在业界与有赞齐名的企业,成立四年,微盟已经积累1400家代理商,算上此次上市融资的3.21亿美元,微盟目前融资超过50亿元。

5、报告:全球游戏收入TOP25中国企业占四席

36氪讯,伽马数据发布的《2018上市游戏企业竞争力报告》显示,2017年全球游戏收入TOP25游戏企业中,中国企业占据了四席,分别是腾讯、网易、完美世界、三七互娱。这些企业在国内市场拥有较高的市场份额,也持续拓展海外市场。受益于此,TOP25游戏企业游戏营收构成中,中国游戏企业贡献达到了27%。

6、胖虎奢侈品与阿里拍卖合作开设线下智慧店

胖虎奢侈品与阿里拍卖共同打造了北京线下奢侈品拍卖智慧旗舰店。胖虎奢侈品是全国最大的奢侈品新零售服务平台,在经营理念上契合阿里拍卖智慧店铺倡导的零售+互联网+大数据+人工智能概念。

7、外媒:中国的短视频平台正迎来出海红利

外媒指出,中国的短视频服务提供商正试图利用海外市场,扩大自己的业务范围。全球移动应用数据和分析公司App Annie大中华区负责人戴斌表示,近几个月来,中国蓬勃发展的短视频服务在全球范围内获得了较大关注,并且这些短视频公司的海外业务正在增加,尤其是在新兴市场。

8、腾讯云联合亚朵推出智能体验房

腾讯云与亚朵合作,在北京东直门亚朵S酒店打造了三间智能体验房,并已于8月6日正式投入运营。据悉,此次合作是亚朵AT-LAB(亚朵实验室)的首个重磅实验项目。AT-LAB是亚朵为探索未来生活方式而发起的一个战略计划。在具体改造方面,腾讯云通过AI技术、大数据、硬件集成化等,为住客提供全链式服务体验。

9、《这就是街舞》遭盗播,“优酷”诉“电视猫视频”索赔500万

因认为“电视猫视频”未经授权擅自播出《这就是街舞》并屏蔽广告构成侵犯著作权及不正当竞争,优酷信息技术(北京)有限公司将“电视猫视频”运营商上海千衫网络技术发展有限公司诉至法院,要求停止侵权及不正当竞争行为,刊登道歉声明,消除影响,并赔偿其经济损失及合理支出500万元。日前,海淀法院受理了此案。

10、GQ 告诉你要《Gucci 勇气》学会浮夸

近日,GQ 与 Gucci 联手上线广告《Gucci 勇气》讲述当梦境重叠上现实,千万要 Gucci 勇气,共同推广 Gucci x Dapper Dan 的联名产品 ,同时 GQ 实验室还发了篇《成年人经典演技赏析》,从而为 Gucci x Dapper Dan 的联名系列打广告「你得有浮夸的态度、浮夸的姿态和浮夸的钱包深度,才能穿得了这个系列。」

11、优衣库首次将新品预览搬进博物馆 


近日,优衣库在上海玻璃博物馆举办了 LifeWear 服适人生 2018 秋冬系列预览,通过全新的色彩、版型、面料、科技,展现 LifeWear 服适人生设计的美学功能。本季优衣库希望通过这种形式,将创新科技面料带入服装日常生活,用更多艺术场景启发生活美学灵感。优衣库还力邀国际知名钢琴家 Vladimir Lobov 与现代舞者,以灵动的音乐与舞姿呈现服适人生的魅力,以创新的形式演绎优衣库 LifeWear 服适人生理念。

12、Facebook正在重新设置移动页面,添加故事和动作按钮等


Facebook is redesigning its mobile Pages with a new set of features aimed at helping local companies drive more business via their Facebook Pages.

For the redesigned mobile Pages, Facebook is giving more prominence to Recommendations and including Stories that can be viewed by tapping on the business Pages profile photo. Businesses will be able to feature information on their Pages, like hours of service or price ranges, and highlight recent Events and Offers.

Page owners will also have access to a new suite of “action” button templates to add to their mobile Facebook Pages. Templates for the action buttons include options like making a salon appointment or restaurant reservation, ordering a pizza, sending a message to the business or writing a recommendation directly on the business’s Facebook Page. 

13、代理商争取利用GDPR的8种方法

The General Data Protection Regulation, or GDPR, can be a pretty daunting concept for small and medium-sized businesses, including marketing agencies. But while GDPR may feel a little like red tape, the new laws are designed to help build trust with customers and provide a better user experience. And for marketers, that’s the end goal anyway, right?

How can we find new ways of interacting with consumers and clients in order to create long-term business?

Digital marketing agencies have the power to swoop in and help clients manage their data, ultimately helping them on the road to GDPR compliance. In this issue of Agency Perspectives from SharpSpring, learn how reframing GDPR can win over more clients and grow existing relationships.

14、B2B潜在客户生成的3个归因考虑因素

The General Data Protection Regulation, or GDPR, can be a pretty daunting concept for small and medium-sized businesses, including marketing agencies. But while GDPR may feel a little like red tape, the new laws are designed to help build trust with customers and provide a better user experience. And for marketers, that’s the end goal anyway, right?

How can we find new ways of interacting with consumers and clients in order to create long-term business?

Digital marketing agencies have the power to swoop in and help clients manage their data, ultimately helping them on the road to GDPR compliance. In this issue of Agency Perspectives from SharpSpring, learn how reframing GDPR can win over more clients and grow existing relationships.

15、如何在中美贸易战中做营销


Trump’s trade war is a game of high-stakes chicken that could hit advertising investment – but it’s not clear how.

Escalating tariffs will affect different industries differently, but if the cost of manufacturing goods rises, CFOs are likely to shave whatever looks like a cost center. Marketing often fits that bill.

On the flip side, if the price of certain goods begins to fall, ad budgets could still be on the chopping block. Retaliatory Chinese tariffs on US pork, for example, mean that warehouses of meat originally earmarked for export are starting to flood the shelves of domestic supermarkets. Why set aside budget to market what’s going to sell itself?


Morketing原创首发,作者:Bob,转载或内容合作请点击版权说明,违规转载法律必究。

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每日监测8.7:人民日报发推欢迎谷歌回归;传头条广告联盟将于8月14日全面开放;微盟将赴港IPO;全球游戏收入TOP25中国企业占四席

1、人民日报发推欢迎谷歌回归,但前提是遵守中国法律


《人民日报》官方推特在转发一篇题为“Stability prerequisite for China’s internet opening up”(《稳定是中国互联网开放的重要前提》)的文章时表示:欢迎谷歌回到中国大陆,但前提是得遵守政府相关的法律政策。

2、爱奇艺体育成立,华人文化IDG等资本将入股

新英体育总裁、新爱体育CEO喻凌霄表示,对于新的爱奇艺体育平台发展,将在合适的机会下引入看好该平台的的投资人,确保平台健康、可持续发展。据悉,外部投资者则包括当代明诚、华人文化集团公司、IDG资本。目前,这一消息暂未得到新英体育、爱奇艺的确认。

3、传头条广告联盟将于8月14日全面开放

据自媒体“开柒 ”报道,头条的广告联盟自称为“穿山甲”联盟,在今年年初就已经上线,但一直都是邀请制,是试运营期,只针对安卓应用,而在8月14日,其将宣布全面开放。据悉,该联盟要在“在规模、效率、口碑上成为行业第一”,并宣称将利用自己的AI优势和广告优势帮助中长尾流量主们实现高变现。

4、微盟将赴港IPO,成拼多多后又一背靠微信上市的公司

今日,微盟科技在香港提交IPO申请和招股书。据在香港交易所提交的文件显示,德意志银行和海通国际为联席保荐人。

微盟是微信第三方服务商,为各类商家提供云端商业及数字营销解决方案,是典型的To B企业。具体而言,微盟基于微信生态并通过SaaS产品,主要为商家提供数字化的精准营销服务。

作为在业界与有赞齐名的企业,成立四年,微盟已经积累1400家代理商,算上此次上市融资的3.21亿美元,微盟目前融资超过50亿元。

5、报告:全球游戏收入TOP25中国企业占四席

36氪讯,伽马数据发布的《2018上市游戏企业竞争力报告》显示,2017年全球游戏收入TOP25游戏企业中,中国企业占据了四席,分别是腾讯、网易、完美世界、三七互娱。这些企业在国内市场拥有较高的市场份额,也持续拓展海外市场。受益于此,TOP25游戏企业游戏营收构成中,中国游戏企业贡献达到了27%。

6、胖虎奢侈品与阿里拍卖合作开设线下智慧店

胖虎奢侈品与阿里拍卖共同打造了北京线下奢侈品拍卖智慧旗舰店。胖虎奢侈品是全国最大的奢侈品新零售服务平台,在经营理念上契合阿里拍卖智慧店铺倡导的零售+互联网+大数据+人工智能概念。

7、外媒:中国的短视频平台正迎来出海红利

外媒指出,中国的短视频服务提供商正试图利用海外市场,扩大自己的业务范围。全球移动应用数据和分析公司App Annie大中华区负责人戴斌表示,近几个月来,中国蓬勃发展的短视频服务在全球范围内获得了较大关注,并且这些短视频公司的海外业务正在增加,尤其是在新兴市场。

8、腾讯云联合亚朵推出智能体验房

腾讯云与亚朵合作,在北京东直门亚朵S酒店打造了三间智能体验房,并已于8月6日正式投入运营。据悉,此次合作是亚朵AT-LAB(亚朵实验室)的首个重磅实验项目。AT-LAB是亚朵为探索未来生活方式而发起的一个战略计划。在具体改造方面,腾讯云通过AI技术、大数据、硬件集成化等,为住客提供全链式服务体验。

9、《这就是街舞》遭盗播,“优酷”诉“电视猫视频”索赔500万

因认为“电视猫视频”未经授权擅自播出《这就是街舞》并屏蔽广告构成侵犯著作权及不正当竞争,优酷信息技术(北京)有限公司将“电视猫视频”运营商上海千衫网络技术发展有限公司诉至法院,要求停止侵权及不正当竞争行为,刊登道歉声明,消除影响,并赔偿其经济损失及合理支出500万元。日前,海淀法院受理了此案。

10、GQ 告诉你要《Gucci 勇气》学会浮夸

近日,GQ 与 Gucci 联手上线广告《Gucci 勇气》讲述当梦境重叠上现实,千万要 Gucci 勇气,共同推广 Gucci x Dapper Dan 的联名产品 ,同时 GQ 实验室还发了篇《成年人经典演技赏析》,从而为 Gucci x Dapper Dan 的联名系列打广告「你得有浮夸的态度、浮夸的姿态和浮夸的钱包深度,才能穿得了这个系列。」

11、优衣库首次将新品预览搬进博物馆 


近日,优衣库在上海玻璃博物馆举办了 LifeWear 服适人生 2018 秋冬系列预览,通过全新的色彩、版型、面料、科技,展现 LifeWear 服适人生设计的美学功能。本季优衣库希望通过这种形式,将创新科技面料带入服装日常生活,用更多艺术场景启发生活美学灵感。优衣库还力邀国际知名钢琴家 Vladimir Lobov 与现代舞者,以灵动的音乐与舞姿呈现服适人生的魅力,以创新的形式演绎优衣库 LifeWear 服适人生理念。

12、Facebook正在重新设置移动页面,添加故事和动作按钮等


Facebook is redesigning its mobile Pages with a new set of features aimed at helping local companies drive more business via their Facebook Pages.

For the redesigned mobile Pages, Facebook is giving more prominence to Recommendations and including Stories that can be viewed by tapping on the business Pages profile photo. Businesses will be able to feature information on their Pages, like hours of service or price ranges, and highlight recent Events and Offers.

Page owners will also have access to a new suite of “action” button templates to add to their mobile Facebook Pages. Templates for the action buttons include options like making a salon appointment or restaurant reservation, ordering a pizza, sending a message to the business or writing a recommendation directly on the business’s Facebook Page. 

13、代理商争取利用GDPR的8种方法

The General Data Protection Regulation, or GDPR, can be a pretty daunting concept for small and medium-sized businesses, including marketing agencies. But while GDPR may feel a little like red tape, the new laws are designed to help build trust with customers and provide a better user experience. And for marketers, that’s the end goal anyway, right?

How can we find new ways of interacting with consumers and clients in order to create long-term business?

Digital marketing agencies have the power to swoop in and help clients manage their data, ultimately helping them on the road to GDPR compliance. In this issue of Agency Perspectives from SharpSpring, learn how reframing GDPR can win over more clients and grow existing relationships.

14、B2B潜在客户生成的3个归因考虑因素

The General Data Protection Regulation, or GDPR, can be a pretty daunting concept for small and medium-sized businesses, including marketing agencies. But while GDPR may feel a little like red tape, the new laws are designed to help build trust with customers and provide a better user experience. And for marketers, that’s the end goal anyway, right?

How can we find new ways of interacting with consumers and clients in order to create long-term business?

Digital marketing agencies have the power to swoop in and help clients manage their data, ultimately helping them on the road to GDPR compliance. In this issue of Agency Perspectives from SharpSpring, learn how reframing GDPR can win over more clients and grow existing relationships.

15、如何在中美贸易战中做营销


Trump’s trade war is a game of high-stakes chicken that could hit advertising investment – but it’s not clear how.

Escalating tariffs will affect different industries differently, but if the cost of manufacturing goods rises, CFOs are likely to shave whatever looks like a cost center. Marketing often fits that bill.

On the flip side, if the price of certain goods begins to fall, ad budgets could still be on the chopping block. Retaliatory Chinese tariffs on US pork, for example, mean that warehouses of meat originally earmarked for export are starting to flood the shelves of domestic supermarkets. Why set aside budget to market what’s going to sell itself?


Morketing原创首发,作者:Bob,转载或内容合作请点击版权说明,违规转载法律必究。