一、品牌

小米SU7正式上市，售价21.59万元起，27分钟大定突破5万台

小米集团董事长雷军在小米汽车上市发布会上宣布，小米SU7正式上市，共提供标准版、Pro、Max三个版本，售价分别为21.59万元、24.59万元、29.99万元。据小米汽车官方微博消息，小米汽车上市4分钟大定突破1万台，7分钟大定突破2万台，27分钟大定突破5万台。继3月28日发布SU7后，从可靠信源获悉，小米或将于今年年底发布SUV车型。

苹果供应商据悉加紧生产新款iPad，计划5月初发布

彭博消息， 据知情人士透露，苹果公司的海外供应商已加紧生产新款iPad，并计划于5月初发布。知情人士表示，此次发布的重点是iPad Pro和iPad Air的改进版本。iPad Pro机型将配备更清晰的新型OLED显示屏，而iPad Air将首次提供12.9英寸屏幕的选项。

小鹏汽车宣布正式进入德国市场

小鹏汽车宣布正式进入德国市场，并向德国市场推出了小鹏G9上市版和小鹏P7上市版两款车型，其中小鹏G9售价区间为5.76万欧元-6.96万欧元。小鹏P7售价区间为4.96万欧元-6.96万欧元。小鹏汽车将于今年5月开始在德国销售小鹏G9和小鹏P7的上市版车型。未来小鹏还将进入包括法国、意大利和英国在内的其他欧洲市场。小鹏汽车目标于今年底在德国新能源汽车市场所在车型区间实现3%的市场份额。

二、互联网

京东方或收购LG Display的广州LCD工厂

据韩国新闻通讯社Newsis，知情人士称，京东方洽购LG Display广州液晶显示屏（LCD）工厂，谈判已进入最后阶段，预计京东方管理人员本周将前往LG Display总部以谈妥交易，收购价格未知，业内人士已估计价格在1.5万亿韩元左右。

字节跳动：“TikTok电商收紧美国开店政策”为不实信息

字节跳动官方账号于3月27日晚发布声明称，近日，有媒体转发外媒报道称，TikTok电商收紧了美国开店政策，该信息不实。TikTok电商对商店中的所有卖家都有明确的政策和要求，包括对国际卖家的要求，自2023年9月TikTok商店在美国推出以来，这些政策和要求一直没有改变。

亚马逊未来15年或斥资1480亿美元在全球建设并运营数据中心

彭博3月28日消息，据统计，在过去两年内，亚马逊已承诺未来15年斥资1480亿美元在全球建设和运营数据中心。该公司计划扩建美国弗吉尼亚州和俄勒冈州的现有枢纽，并向密西西比州、沙特和马来西亚等新地区推进。

Keep公布2023年全年业绩：营收21.38亿元，月活2976万

Keep公布了截至2023年12月31日的全年业绩报告。报告显示，2023年Keep总营收为21.38亿元人民币（下同），平均月活跃用户和平均月度订阅会员分别为2976万名和319万。根据报告，Keep在2023年经调整后净亏损（非国际财务报告准则计量，下同）为2.95亿元，对比2022年的6.67亿元，经调整净亏损率从30.2%收窄至13.8%。

中国移动咪咕发布移动融媒新生态合作计划

3月28日第十一届中国网络视听大会上，中国移动咪咕音乐总经理朱泓发布了移动融媒新生态的多项业务合作计划。移动融媒由视频彩铃和咪咕音乐APP极速版融合升级而成，并推出了内容宣发、订阅号、视宣号、视彩号、明星闹铃等业务。此次大会上，开启极速版APP公测并面向AI创作、数智人领域推出“π创”计划。

B站CEO陈睿：AI内容消费人群中6成是00后

第十一届中国网络视听大会在成都正式开幕。B站董事长兼CEO陈睿以“从视频中看年轻人”为主题发表演讲。数据显示，科技是B站最受欢迎的内容之一，其中AI是科技内容中增长最快的。过去一年，有2亿用户在B站上观看过科技类视频，科普类内容播放量增长接近200%。UP主全年共产出AI相关稿件超100万，AI相关内容消费人群中有6成为00后。

淘宝内容电商成绩单公布：内容消费用户增长44%

2024淘宝内容电商盛典宣布，今年将新增百亿现金、千亿流量。盛典数据显示，2023年淘宝内容消费用户规模同比增长44%；月成交破百万的直播间达1.2万个；新增内容创作者863万、新开播账号增加77万。淘天集团内容电商事业部总经理程道放公布了今年的增长目标：用户规模同比增长100%，月成交破百万主播同比增长100%，GMV同比增长80%。

三、第三方

微盟集团：2023财年收入22.28亿元，同比增21.1%

微盟集团发布2023财年报告，集团总收入22.28亿元，同比增21.1%；毛利14.84亿元，同比增长36.0%；经调整EBITDA收窄至-0.75亿元，同比减亏93.1%；经调整净亏损同比大幅减少73.4%。

四、广告片

巴黎世家最新广告，背景都是假的

Balenciaga巴黎世家发布全新夏季24系列广告大片，以多元视角出发，由艺术家Eliza Douglas演绎。此次广告片于华丽的图片背景前拍摄，通过逐渐远离的镜头展现透视错觉，模糊三维人物与二维空间的界限，以此解构和质疑广告片的奢华理念，聚焦日常生活的实用性。

五、趋势洞察

入境游“小额扫码”受欢迎，微信支付国际卡日均交易笔数增长超4倍

根据微信官方近期发布的数据显示，今年3月份，微信支付外卡业务日均交易金额对比去年7月外卡服务升级前，增长超3倍，日均交易笔数增长超4倍。同时，越来越多的外籍用户也愿意选择使用移动支付，满足入境游的各类消费需求。微信支付数据显示，今年3月外卡业务日均交易人数对比去年服务升级前也增长超3倍。

国家广播电视总局发展研究中心祝燕南：微短剧及网络新型直播成为风口

国家广播电视总局发展研究中心主任祝燕南在第十一届中国网络视听大会中表示，中国网络视听行业蓬勃发展，短视频异军突起，微短剧出海成为世界范围内的文化现象。“中国短剧出海的业务给我们带来了强大的信心，已形成了世界的文化比较独特的繁荣景象。”祝燕南表示，近年来中国短视频产业的发展超过了全世界各国的发展速度。微短剧以及延伸出来的网络新型直播，是目前中国和全球网络视听极具吸引力的风口。

六、海外营销

人工智能让广告商有机会重塑大脑

As digital advertising has expanded, it is exciting to see how advanced technology, specifically AI, can make it better. The industry’s growth has created so much complexity that advertisers are often frustrated when they are unable to execute what they envisioned.

Advertisers and their media teams are caught up in an endless number of “fire drills” that command immediate attention and take up too much time. What was once a relatively streamlined business has become completely fractured.

With AI in advertisers’ corner, they gain an incredible opportunity to reclaim their brains. Deep learning gives advertisers more than campaign results; it gives them more time to focus on new challenges, more chances to think up new ideas and more ways to grow their business. 

Deep learning gives advertisers more

By tapping into deep learning, advertisers can be more:

Inventive: People need space to think about new ideas. Getting time back means that brainstorming sessions can become a more regular part of the workday. Media buyers gain more time to look critically at their media plan, get to know creative publisher partners and take that call with an innovative startup.

Inclusive: From enabling DE&I goals, mentoring teammates, or engaging more people in the creative and media buying process, being inclusive needs to be table stakes. Advanced AI has the ability to understand nuance and sentiment, meaning media buys can be just as intentional and inclusive as the ad creative.

Responsive: Everyone knows that feeling that comes with the list of unread emails and Slack scrolls that go on forever. Rather than constantly reacting to immediate issues and having to push everything else aside, advertisers can be more responsive, focusing on conversations and connections that drive business forward. They can prioritize the strategic needs, solving problems before they become fire drills.

Collaborative: There is a big difference between working together and collaborating. With more time, teams can brainstorm at a deeper level and step back to examine how they can work better together.

Transformative: A funny thing happens when advertisers have more time—everything starts to evolve. Transformation becomes possible. Advertisers can tap into new innovations and gain the mental clarity to problem solve at a higher level. 

Festive: Deep learning streamlines campaign performance and outcomes. Small wins become bigger wins, and success starts to come faster. Advertisers have more reasons to celebrate and more time to do it.

Why advertisers need more now

Just over ten years after Comscore reported in 2012 that digital advertising delivered a total of 5.3 trillion ads, the Google Display Network alone serves 24 billion ads per day. Video has exploded, becoming a massive contributor to the total. Walled gardens do not just consist of Google and Facebook, there is also Instagram, Snap, TikTok, Amazon, Netflix and Walmart. Digital advertising stretches across smartphones, computers and, excitingly, TVs.

In 2024, the industry is reaching an inflection point. Successfully working around Google’s deprecation of the third-party cookie and navigating new AI search solutions will require advertisers to lean in even harder if they want to reach audiences on quality content at scale. And advertisers leaning into true innovation are coming out ahead.

Deep learning has emerged as a pivotal step-change in advertising efficiency and effectiveness. Cognitiv’s Deep Learning Advertising Platform gives advertisers more time to do the things they are most excited about doing, the things that transform and propel their business. This more sophisticated AI eliminates a lot of the manual work, those constant fire drills and the unnecessary complexity.