一、品牌

OPPO Watch X推送更新：安卓首个可独立登录的微信手表版上线

小米汽车上市在即，“米链”公司不断“冒泡”

跨界智能新能源汽车领域的小米将要迈出关键一步。3月28日晚，小米汽车上市发布会将在北京举行。小米集团董事长兼CEO雷军承诺小米汽车“上市即交付，交付即上量”，小米首款新车小米SU7的价格也将揭晓。随着小米汽车发布节奏的加速，近日小米汽车产业链公司及概念股表现异常活跃。汽车行业专家表示，继特斯拉中国产业链公司之后，小米汽车也有望带动一批智能电动车产业链公司共同发展。

奈雪的茶：2023年经调整净利润2090万元，同比扭亏

奈雪的茶推行“营养选择”标识

3月27日，「奈雪的茶」上海门店、点单小程序全面推行“营养选择”标识，奈雪 RTD 产品（瓶装饮料）同步上标“营养选择”标识。“营养选择”标识（试用）由上海疾病预防控制中心制定，参考国内外标准，考虑饮品营养成分分布及人群饮料摄入情况，据饮品中非乳源性糖、饱和脂肪、反式脂肪、非糖甜味剂含量对饮品进行综合分级，分为 ABCD 四级。数据显示，奈雪的茶现制饮品和 RTD 瓶装饮料产品较多集中在 A 和 B 等级范围，推荐值较高。

二、互联网

阿里妈妈将上线具备货品全站推能力的全新产品

谷歌拟推出能制作旅行攻略的AI工具

亚马逊对AI初创公司Anthropic追加27.5亿美元投资

“腾讯裁员比例10%到30%”消息不实

有网友在职场内容社区发布消息称，据相关员工内部消息，某大厂开始裁员，裁员比例10%到30%。该消息中点名的PCG、CSIG事业群，均为腾讯公司下属事业群。从腾讯多位知情人士了解到，该消息为假消息。

Keep联合创始人：Keep在线官方运动课程有15%是AIGC生产

三、第三方

WPP CEO Mark Read降薪33%

消息称，根据传播集团WPP的最新年报，去年一整年，其首席执行官睿智德（Mark Read）就减少了大约33%的薪资，在过去的一年里，他只赚到了449万英镑（折合美元约为566万）。睿智德的薪酬方案包括基本工资、养老金和福利，总计为125万英镑，此外今年他还获得了325万英镑的短期和长期激励。2022年，睿智德一共收到了近670万英镑的工资和奖金 （基本工资、123万英镑的养老金和福利以及546万英镑的激励奖金）。

四、广告片

波司登防晒广告，邀请代言人杨紫演绎时尚大片

自从去年冬天，波司登签下杨紫作为形象代言人以来，似乎没有过多的营业过。在这个节点，波司登邀请杨紫来拍了一支全新的夏日防晒广告，看到之后不少人发出疑问：原来波司登还有防晒产品？

麦当劳即将推出限定款相机

3月27日，麦当劳官方发布了麦当劳即将推出限定款相机的消息，瞬间引起了广泛评论。

五、趋势洞察

萌宠经济升温，2025年宠物用品市场规模将近500亿元

全网短视频账号总数达15.5亿个，职业主播达1508万人

六、海外营销

AKQA 和 Grey 合并 5 个地区的能力，WPP 继续提高效率

WPP agency Grey is set to merge its capabilities with AKQA across five markets—Italy, Belgium, China, the United Arab Emirates and Australia—in an efficiency drive that will allow it to focus on its core high-growth territories. It is understood that 11 roles from across those locations could potentially be lost as a consequence.

The move to further align the two agencies comes three-and-a-half years after WPP announced that it would merge them and form the AKQA Group, which has headquarters split across London and New York. The pair already works together across clients including Volvo, Westfield and Coca-Cola.

In total, the AKQA Group has 50 studios in 30 countries with 5,500 employees. Grey is now set to operate as a singular agency with 20 studios in 18 countries, while AKQA will hold 30 studios in 18 countries. 

WhiteGrey and Grey Dubai will merge into AKQA and will now solely operate as AKQA in Australia and Dubai.

Grey Italy and AKQA Italy will merge, but both brands will remain in the Italian market under AKQA leadership. The two teams have recently collaborated to win work with UniCredit.

Meanwhile, in China, Grey will assume management of AKQA’s Shanghai studio and operate as Grey. There, the pair already operates under a single leadership team, servicing brands such as Volvo, L’Oréal and Nike.

AKQA will also expand into Brussels for the first time as Famous Grey in Belgium rebrands.

The move is intended to offer “complementary strengths and expertise” across both agencies within the existing offices, while resulting in minimal role duplication. A total of 225 employees work across the five offices, with fewer than 5% anticipated to work in “duplicative, non-billable or low-billable roles,” ADWEEK has learned.

In July 2022, Grey, which functions within AKQA, named Laura Maness as its global CEO, joining from Havas New York, where she was also CEO.

Maness explained that the rationale of the changes was to streamline operations while optimizing them and create efficiencies to support sustained growth and competitive advantage.

“The strategy for Grey’s future is simple yet powerful—we are shifting from a ‘global agency network’ to a ‘globally networked agency,'” Maness said in a statement. “This nuance is an important distinction as we continue to streamline our business as ‘one borderless Grey’ and expand our capabilities in pursuit of accelerated growth, with emphasis on an expanding portfolio of large global clients.”