一、品牌

爱玛电动车标识换新，由苹果Logo设计师操刀

近日，为苹果、蒙牛曾设计过Logo的美国设计师Rob Janoff，最近为爱玛电动车设计了新Logo。

施华蔻母公司汉高集团1亿欧元收购资生堂专业美发业务

施华蔻母公司、德国个人护理用品巨头汉高集团宣布成功完成对日本资生堂集团旗下专业美发业务的收购，该业务包括授权品牌资生堂专业美发旗下的芯护理道Sublimic与普盈丝Primience等。交易完成后，资生堂集团将保留日本地区法律实体20%的股份，通过与汉高的密切合作，支持业务进一步增长。此外，汉高集团此次收购的资生堂专业美发业务年销售额超过1亿欧元，拥有约500名员工。

Coach在北京三里屯开设全新数字化艺术时尚旗舰店

据时尚商业快讯，Tapestry集团旗下品牌Coach于北京三里屯打造全新数字化艺术时尚旗舰店，以中国先锋艺术创意碰撞国际化时尚设计灵感，并通过数字赋能为消费者创造独特的消费体验

刘昊然成为Qeelin品牌代言人

在品牌成立 18 周年之际，Qeelin 宣布演员刘昊然成为其全新品牌代言人。

叮咚买菜开卖自有精酿品牌“1972农场”

叮咚买菜于近期推出了首个自有精酿啤酒品牌——“1972农场”，主打只卖24小时的“日日鲜”精酿原浆鲜啤，开卖仅两周，单日单品销量已达16000罐。

万达电影：董事长、总裁曾茂军离任

万达电影公告，公司董事长、总裁曾茂军因个人原因辞去公司董事长、总裁及董事会专业委员会相关职务，不再担任公司法定代表人。

二、互联网平台

苏宁易购回应破产清算传闻：谣言，目前经营一切正常

7月6日，苏宁易购微博发布声明称，网传“苏宁易购破产清算”系谣言。苏宁易购目前经营一切正常，业务企稳向好。针对网上不实传闻和虚假信息，公司将依法追究法律责任，维护企业自身合法权益。

曝快时尚巨头Shein涉嫌盗用设计，在美面临数十起诉讼

AI财经社消息，近日SHEIN陷入了涉嫌盗用设计的侵权纠纷之中。据中时新闻网援引外媒报道，SHEIN或其位于香港的母公司Zoetop Business Co.，过去3年来在美国至少在50宗涉嫌商标或版权侵权的联邦诉讼中被列为被告，几乎是其主要竞争对手H&M的10倍。“SHEIN对此辩称，其贩卖商品的任何侵权行为都不是有意为之。”

QQ音乐发布11.8新版本，推出虚拟社区“音乐空间Music Zone”

QQ音乐11.8版本——”我的空间听我的“正式上线，推出全新虚拟互动音乐社区“音乐空间Music Zone”、国内音乐平台中首家支持杜比全景声、桌面歌词、片段播放等众多新功能。其中，“音乐空间 Music Zone”是QQ音乐为用户打造的一个全新的专属虚拟互动音乐社区。用户登录后可设定专属人物形象，更有机会获取首款社交平台数字藏品虚拟形象。

微信内测开放“小号”功能

近日，有相关媒体报道称，微信表示将允许用户在无需额外手机号的情况下，快速注册另外一个微信号。目前，这个功能还没有正式上线，但是已经开启了内测，内测的范围也在不断扩大。据悉，点“微信-我-设置”，下滑至底部，找到“切换账号”就可以选择注册一个新账号。

三、服务机构

华与华20周年登陆新潮传媒，一口气打了七个广告

“我是华杉/我是华杉的弟/我们开了一间营销咨询公司叫华与华/你肯定在机场或飞机上见过我们/华与华今年20周年了……”华与华20周年广告登陆新潮传媒，并且还一口气打了七个广告。

四、案例

理想汽车特效大片，沉浸式体验科幻世界

启动、穿越、弹射、漫游、星际大战……未能触及的科幻世界，能否在2分钟的时间里攻占你的感官高地？近日，理想汽车联合赤马广告推出了“特效大片”广告，让大家沉浸式体验科幻世界。

饿了么免单1分钟再次来袭

近日，饿了么宣布，#饿了么免单1分钟#正式上线，已有数十万用户免单。“免单1分钟”将成今夏主打活动之一。

五、数据洞察

德勤咨询：国企数字化转型，全面提质增效

德勤Deloitte最新发布国企改革系列报告之《国企数字化转型 全面提质增效》。调查显示：

1.超过六成受访企业都已经启动数字化转型，但各种所有制、各个行业的企业进度不一。

2.从组织架构上看，业务部门逐渐深度参与和主导数字化转型，IT部门单独主导已不多见。

3.在成熟度自评上，超七成受访者认为自身数字化转型处于全球平均水平或低于平均水平，表明还有很大改善空间和提高的愿望。

4.目前已经开展的数字化转型工作集中在企业内部管理的降本增效，通过转型推动业务创新等方面还需进一步提升。

5.数字化转型过程中企业最大的三大挑战是“原有多个信息化系统的整合、数据质量和可用性、缺乏统一的数字化转型愿景和目标”。

爱立信：预计全球5G用户数年底前将突破10亿户大关

据报道，电信设备商爱立信公布最新行动趋势报告，预估2022年底时，全球5G用户数将会突破10亿户大关，2027年时，全球行动用户数预计将达到44亿户，相当于近半数行动用户皆使用5G。

IDC发布2021中国BaaS市场份额报告：蚂蚁第一、腾讯第二

数据公司IDC发布2021年中国BaaS厂商市场份额报告。报告显示，蚂蚁集团凭借蚂蚁链以24.4%的市场占有率排名第一，腾讯云、华为云分别以16.2%和11.5%的市场占有率位居第二、第三位。IDC指出，2021年中国BaaS市场实现1 .88亿美元的市场规模，在2020年的高位增速下仍有提升，增速达到92.6%。

六、海外

Instagram 正在测试验证用户年龄的新方法

Picture and video staring giant Instagram is responding to growing concern about  age appropriate usage by testing new verification techniques.

Traditionally Instagram asked a new user to upload ID so join the service. But now it's testing two new methods: record a video selfie or ask mutual friends to verify their age.

Instagram mandates that its users are 13 years or older, though in some countries, the minimum age is higher. The service began asking people to provide their age when signing up in 2019.

When it knows a new user is a teen (13-17), Instagram then defaults to age-appropriate experiences such as registering them into private accounts, preventing unwanted contact from adults they don’t know and limiting the options advertisers have to reach them with ads.

The new restrictions should tighten up the sign-in and prevent teens from circumventing the restrictions.

因为隐私，Verve Group 收购 Mobile DSP Dataseat

Verve Group, the ad tech subsidiary of German ad software holding company MGI, has struck again with the acquisition of mobile DSP Dataseat.

The companies declined to share a price for the deal, which was announced on Tuesday, but all 25 of Dataseat’s employees, including co-founders David Philippson and Paul Hayton, will join Verve Group, which hired around 100 people during the first half of this year. Its total headcount now stands at more than 450.

The rationale behind the acquisition is simple, said Ionut Ciobotaru, co-CEO of Verve Group. It’s a privacy thing.

“We’ve been investing in privacy for a while now, from ATOM to Beemray,” Ciobotaru said, referring first to Verve Group’s homegrown “Anonymous Targeting on Mobile” solution, which uses on-device data to create cohorts rather than relying on identity-based targeting. Beemray is a contextual targeting company Verve Group acquired last year.

“The future is less about identity and more about group measurement,” Ciobotaru said.

视频游戏广告有哪些不同类型？

Intrinsic in-game ads

Strictly speaking, “in-game advertising” refers to intrinsic in-game ads – that is, ads that appear in a game world during gameplay.

In addition to virtual billboards, these types of ads include branded in-game assets (see Gatorade coolers on the sidelines of basketball games) and environments (see Balenciaga’s branded experiences in Fortnite featuring unique outfits, locations and quests for players to complete).

Around and away from the game

Ads that appear outside the game world itself, but are still encountered in the course of playing a game, fall into the “around-the-game ads” bucket (for lack of a better term).

This category includes display ads that appear in a game’s start or pause menus, as well as interstitial pre-roll and mid-roll video formats.

Open-web programmatic

Open-web programmatic in-game ad infrastructure is still in its early days, so almost all in-game ad placements are sold via private marketplace (PMP) deals, Petruzzelli said.

Dynamic in-game ads therefore remain a small but growing slice of the video game ad market. Today, most programmatic video game placements tend to be around-the-game ads, such as rewarded videos, interstitial ads and display ads in menus.

Microtransactions and more

Video game advertising is heavily associated with mobile game apps, which are largely free to play thanks to ad support. However, Microsoft and Sony recently announced plans to integrate ads into free-to-play games on Xbox and PlayStation consoles.